In-house Roles

Average salaries for general marketing roles have all declined except for Marketing Assistant positions. This may hint that in the more general roles where there are perhaps less specific skillsets required, the laws of supply and demand during the slowdown forced salaries down, with employers having the pick of the market. Although the past year has seen employment rise, naturally those who accepted lower salaries simply to remain in the job market are most likely still earning a lower salary than they would have before the recession.

Interestingly pay amongst the more specialized job roles such as Brand and Category Managers has risen. This is an indication that companies could be changing their marketing strategies and concentrating their efforts on different types of marketing to increase market share in this fragile economic climate. We have decided to introduce Assistant Brand Managers to the survey due to a surge in recruitment for these roles, a further indication of companies’ needs for niche marketers.

Salaries in online marketing disciplines have also risen which coincides with the growing popularity of this marketing medium across all sectors; companies are spending more and more on online marketing to stay in touch with an increasingly ‘connected’ customer base.