Sector vs Role

There are no real huge surprises here, although it is interesting to see the different amounts each sector is willing to spend on their marketing team and which specialisms are in demand in which industry. NFP/Charities dedicate more funding to a Direct Marketing Manager (4.03% above the average) compared to an Online Marketing Manager (-10.03%) which could demonstrate the nature of their main marketing focus and strategy. This can be seen in contrast to the Technology/Software sector who are willing to spend 3.79% above the average for an Online Marketing Manager and -1.59% for a Direct Marketing Manager. However, there is often an element of crossover in job descriptions which may affect these figures, for example, digital work is often seen as part of a Direct Marketing Manager’s job, so there could be an element of contamination in these statistics.