Latest news
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The Lynx Effect, for Her – Lynx launches new women’s fragrance
Lynx has recently launched a new fragrance – for women. The popular Unilever brand is famed for its potent scent and – according to its advertising campaigns – the power to uncontrollably attract women to its wearers thanks to the “Lynx Effect”. But now, for the first time in the brand’s 27-year history, they have launched a product for women. Read more
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Fully booked – McDonald’s new Happy Meal strategy
McDonald’s has teamed up with War Horse author and former children’s laureate Michael Mopurgo and publishers HarperCollins to give away children’s books as part of a new campaign to improve child literacy. Read more
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Groupon - the dream website for bargain-hunters
‘Deal-of-the-Day’ website Groupon has been going from strength-to-strength since its launch in November 2008. Originally created in Chicago, the online discount site has become a global phenomenon in 44 countries; estimated revenues for 2011 have been placed in the region of $3b to $4bn. Read more
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Brand voted Best Regional Marketing Recruitment Agency
Cambridge-based marketing recruitment agency Brand Recruitment were awarded the 'Best Regional Agency’ award at the recent 2011 MARAs, an award ceremony which recognises excellence in the fields of advertising and marketing recruitment. Read more
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Great marketing internship opportunity
A superb opportunity to experience life in a thriving London marketing agency Read more
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Magazines look to boost their online engagement with readers
Magazine brands looking to boost online engagement with their readers should be linking back to their traditional offline print product suggests a report. Read more
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The Guardian adopts a new marketing strategy
The Guardian has invested an additional £2m in its brand marketing this year and is increasing the size of its marketing team to support its new ‘digital first’ strategy. Read more
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Brand Recruitment shortlisted for two MARA awards
Specialist marketing recruitment agency Brand Recruitment has recently been shortlisted for two categories in the annual MARA awards. Brand have been selected for both "Best Regional Agency" and "Best Medium Agency", and are one of just six agencies in each category. The national awards recognise achievements in the field of ... Read more
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Domino launches iPad app which will hopefully repeat their iPhone success
Milton Keynes based Domino has launched a new iPad app which catapults the brand into the forefront of mobile platform success. Read more
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Don’t judge a book by its cover
Hertfordshire based Tesco has hired We Are Social to devise and implement a social media strategy for their books department. Read more