Articles for 2011
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Brand voted Best Regional Marketing Recruitment Agency
Cambridge-based marketing recruitment agency Brand Recruitment were awarded the 'Best Regional Agency’ award at the recent 2011 MARAs, an award ceremony which recognises excellence in the fields of advertising and marketing recruitment. Read more
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Magazines look to boost their online engagement with readers
Magazine brands looking to boost online engagement with their readers should be linking back to their traditional offline print product suggests a report. Read more
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The Guardian adopts a new marketing strategy
The Guardian has invested an additional £2m in its brand marketing this year and is increasing the size of its marketing team to support its new ‘digital first’ strategy. Read more
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Brand Recruitment shortlisted for two MARA awards
Specialist marketing recruitment agency Brand Recruitment has recently been shortlisted for two categories in the annual MARA awards. Brand have been selected for both "Best Regional Agency" and "Best Medium Agency", and are one of just six agencies in each category. The national awards recognise achievements in the field of ... Read more
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Domino launches iPad app which will hopefully repeat their iPhone success
Milton Keynes based Domino has launched a new iPad app which catapults the brand into the forefront of mobile platform success. Read more
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Don’t judge a book by its cover
Hertfordshire based Tesco has hired We Are Social to devise and implement a social media strategy for their books department. Read more
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The Prime Minister and Cabinet Office accrue new Head of Digital
Nick Jones has been named as the new Head of Digital for the PM and Cabinet Office. Currently heading up the Central Office of Information’s interactive services unit, Jones will step into his new role in a bid to shake-up the government’s digital communications. Read more
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Pepsi Proves Size Really Does Matter to Women
PepsiCo has launched a new smaller size alternative to their current 330ml cans as a marketing ploy to attract more women to its brand. New 250ml cans will be available after marketing managers at the company hope it will ‘fill a gap in the market’. Read more
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UK travel companies’ merger could leave marketers in uncertainty
Peterborough based Thomas Cook’s merger with Co-operative Travel and the Midlands Co-operative has been approved by the Competition Commission. Read more
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Surge in Social Media Community Managers across UK businesses
A recent survey carried out by EpiServer has revealed that in an attempt to bolster social media campaigns, 69% of UK businesses are looking to employ Community Managers. Read more