The Guardian adopts a new marketing strategy
The Guardian has invested an additional £2m in its brand marketing this year and is increasing the size of its marketing team to support its new ‘digital first’ strategy. The marketing team at the Guardian is looking to add to its team and is recruiting for 9 new online marketing jobs. The new online marketers will focus on the company’s’ new “direct to consumer” approach, the new strategy reflects the way in which the Guardian’s audiences are now turning to online devices for media and are therefore moving away from the traditional newspaper.
The new approach to their marketing will involve a number of brand campaigns which will hopefully help the Guardian to achieve its aim of doubling its existing 49,000 number of print subscribers as well as aiming to increase its number of iPhone subscribers to more than 150,000.
The creation of the new online marketing jobs at the Guardian will allow the marketing team to focus on coming up with creative ways to interact directly with their consumers in a bid to cross and upsell. The Guardian are also planning to increase its use of Facebook in the coming months as they currently have a strong social media marketing strategy for Twitter. They plan to measure the success of the new strategy through data capture in order to improve their direct to consumer ‘digital first’ strategy in the future.
For more online marketing jobs: http://www.brandrecruitment.co.uk/jobs/online-marketing-jobs/