Articles for June 2011
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Another One Bites the Dust; Thorntons to Close 180 Stores and Lose Their Marketing Director
Over the last couple of weeks, the high street has seen many chains close-down as they fall victim to diminishing sales. Fashion retailer Jane Norman fell into administration just a couple of days ago and has seen all 90 of their stores cease trading. Entertainment group HMV is due to close 60 of its stores and Mothercare also recently revealed that they will be closing 110 high street stores in favour of out-of-town retail sites. Read more
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Agency versus Client-side
One of the main dichotomies which Brand Recruitment comes across on a daily basis is client-side versus agency. Some candidates are tempted by the ‘cool’ agency lifestyle, yet others are driven by the opportunity to look after one individual brand in its entirety month after month. How does life vary between agency-side and client-side? Read more
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Sponsorship in sport is more important than ever
It has never been more important for marketing teams working in sport to forge ahead with sponsorship deals. This is especially true for the Eastern Region’s professional football teams. Read more
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Cambridge marketers benefit from networking event
130 local marketing and media folk descended on Revolution Bar, intent on establishing new business relationships and cementing existing ones at an event sponsored by Brand Recruitment and organised by marketing job site, onlymarketingjobs.com. Read more
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Twitter beats Facebook hands-down for the FTSE 100
Latest figures from Three_D (social media division of Threepipe Communications) show that out of the 100 top companies in the UK only one third have a Facebook page while the rest prefer to use Twitter. Read more
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Airline marketers in competition
Airline marketers will be interested to read that Luton-based airline Monarch has decided to overhaul its brand in the hope that it will compete with other low-budget airlines. In this competitive market, how will marketing managers keep ahead? Read more
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‘Facebook’ As You Go
The social media phenomenon that is Facebook seems to be spreading their net even further in the latest revelation from mobile giants O2. Read more
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Brand and Category Managers are in demand
The recently released Marketing Salary Survey from Brand Recruitment has seen a promising trend amongst specialised marketing job roles. Read more