Articles for 2012
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SodaStream hits back at ad ban by releasing new campaign
SodaStream is the world’s leading brand for simple DIY carbonated drinks that are retailed in thousands of stores across the world. Every year SodaStream provides over 600 million litres of carbonated beverages to more than 10 million households, making it one of the largest beverage companies in the world. SodaStream ... Read more
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The Blue Cross benefit from Brand Recruitment ‘Team Player’
This month Emma Wright, who is part of our Candidate Engagement Team, won the Team Player of the Month and chose to donate to the Blue Cross. The Blue Cross is an animal welfare charity with centres across the UK which provide a variety of services for animals and pets. ... Read more
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Brand Recruitment Crowned Best Regional Agency
At the prestigious Marketing and Advertising Recruitment Awards (MARA) held on London’s South Bank, Cambridge-based Brand Recruitment was awarded ‘Best Regional Marketing Recruitment Agency’ for the second year running. Read more
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ITV unveils major rebrand: Do you like the new logo?
ITV has recently unveiled its new logo as part of its largest on-screen rebrand for more than a decade. The new identity is part of ITV’s strategy to identify that it is as up-to-date and relevant as the content it plays out. Read more
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Brands making the most of the ever changing digital age…
The digital world is experiencing the recent growing trend of ‘dual screening’, which involves people using devices such as laptops and smartphones whilst watching TV. Read more
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A new take on digital content
A Cambridge based company has seen it’s augmented reality software ‘Aurasma’ feature in the media spotlight this week in the form of Jamie Oliver’s new cook book launch as well as for clothing retailer Forever 21 and the software’s capabilities are likely to be a hot topic amongst those in online marketing jobs. Read more
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Marketing vs Christmas 2012
That’s right it’s that time of year again, 2012 is fast approaching the much loved Christmas season and it appears that this year shoppers intend to spend more, according to a study by HSBC. Read more
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Successfully branding our UK counties
Suffolk has recently uncovered its plans to launch its new tourism campaign, the campaigns slogan being ‘The Curious County’. This new promotion scheme is an inventive twist of alliteration designed to encourage tourists to visit and explore the region. Read more
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Get helpful Facebook tips for your business
Would you be interested in getting the latest tips to help you conquer the new Facebook layout on your business fan page? Read more
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Molson Coors launches Animée - a beer specifically aimed at female consumers
Women are an important part to any industry and whilst gender equality has made some serious progress, beer is one of the few industries still heavily dominated by a male-influence. Read more