Articles for 2012
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Premier Foods focuses on their power brands
Since the start of this year, Premier Foods has overhauled their overall strategy and decided to focus their marketing spend on eight of their power brands. Read more
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New social commerce strategy for well-known FMCG brand
The major FMCG company, Reckitt Benckiser has announced its plans to launch an alternative of its popular Cillit Bang product through Facebook exclusively in an attempt to improve their social media activity and to promote this as part of their overall sales and marketing strategy. Read more
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Don’t forget the girls
With just under half the population of the world being female, it is surprising that many brands are still marketed at the male population. Read more
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Starbucks aims to improve their in-store customer experience
Coffee chain, Starbucks has launched a new campaign to improve its in-store customer experience. The new initiative has seen customers being encouraged to introduce themselves by their first name in a bid to create a friendlier in-store atmosphere. Read more
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Brands get patriotic
As preparations get under way for the Diamond Jubilee many brands are releasing patriotic campaigns to show their support. Read more
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Brands are faced with a global shortage of data-driven marketing professionals
Brand Recruitment is the only specialist PR and Marketing recruitment agency in the Eastern Region. With the widest variety of marketing jobs in the area, we work with clients ranging from boutique marketing agencies to global FMCG giants. Read more
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Are we becoming a nation of job flirts?
According to a recent report carried out by Taelo Corporation, social networking has created a nation of UK job flirts. The ease of following a company that a jobseeker is interested in working for or liking a recruitment agency’s page has become very simple. It enables the jobseeker to passively ... Read more
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Facebook aims to improve their advertising service offering
Facebook continues to be a key focus of a brand’s marketing strategy due to the continued success of the use of Facebook on product sales. Read more
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Cambridge is one of the best paying cities in the UK
Cambridge has been named as one of the highest paying cities in the UK by a recent report from the Office of National Statistics (ONS), which analysed salaries across the country. The report also highlighted that the East of England also has the highest employment rate in the UK, 74.7%. Read more
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Changes in the soft drinks market
Soft drinks industry marketers are finding that they now need to add value to their marketing in order to compete in this fiercely competitive sector rather than focusing entirely on price. It has become harder for companies in the soft drinks industry to compete on price as commodity costs have risen in recent times, pushing up the cost price of soft drinks and making it harder for companies to maintain their margins. Read more