Digital/Online
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The importance of social media– can your company afford to be without it?
There was a time when social media was viewed with trepidation by some companies yet it now seems we have moved into an era where most companies cannot live without it! Read more
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Brands making the most of the ever changing digital age…
The digital world is experiencing the recent growing trend of ‘dual screening’, which involves people using devices such as laptops and smartphones whilst watching TV. Read more
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A new take on digital content
A Cambridge based company has seen it’s augmented reality software ‘Aurasma’ feature in the media spotlight this week in the form of Jamie Oliver’s new cook book launch as well as for clothing retailer Forever 21 and the software’s capabilities are likely to be a hot topic amongst those in online marketing jobs. Read more
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Successfully branding our UK counties
Suffolk has recently uncovered its plans to launch its new tourism campaign, the campaigns slogan being ‘The Curious County’. This new promotion scheme is an inventive twist of alliteration designed to encourage tourists to visit and explore the region. Read more
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Olympics causes decrease in job applicants
London is still buzzing from the success of the Olympics. The UK tried to capitalise on the opportunities presented by the Olympics and even though the games may have been a good excuse to celebrate and act as a temporary escape from reality the event has had a significant impact ... Read more
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Social media is helping to boost e-commerce sales
With there now being more and more different ways for us to make our purchases, companies should utilise these opportunities in order to make themselves as visible as possible on the marketplace, particularly on the web as e-commerce sales continues to rise. Social media is now also playing its part ... Read more
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Twitter is buzzing with Olympic tweets
With the Olympics now in full swing, it sees Twitter storming ahead in being the favourite social media site to discuss its recent events. Read more
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Are you using Pinterest yet?
Pinterest is now one of the top three social networking sites in the US, overtaking Google+ and LinkedIn; however it has struggled to take off in the same way here in the UK. Read more
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Tips to maximise your Twitter potential and boost engagement levels
A new study by Buddy Media has revealed new strategies for using Twitter in the most effective way. Read more
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Is social media to become a social complaints platform?
Eptica has recently carried out a Social Customer Service survey and found that 26% of consumers make complaints via company’s social media sites. Read more