Leisure/Travel
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Successfully branding our UK counties
Suffolk has recently uncovered its plans to launch its new tourism campaign, the campaigns slogan being ‘The Curious County’. This new promotion scheme is an inventive twist of alliteration designed to encourage tourists to visit and explore the region. Read more
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Sponsorship still a valued aspect of marketing - Norwich and Peterborough extend Canaries partnership
Head of Sales and Marketing of Norwich City Football Club, Will Hoy, has expressed his delight at a recent extension of Norwich and Peterborough Building Society’s support for the team. Read more
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Time for a change in sports marketing
Football clubs need to refocus their marketing strategies back on to their core fans, who are those that support the club as their favourite team, in order to protect their long-term prospects. Many of the major football clubs have been concentrating on chasing lucrative sponsorship deals over recent years within ... Read more
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Whitbread announces expansion and recruitment plans
The Whitbread Group which owns Costa Coffee and the hotel chain Premier Inn has announced that it is planning a rapid expansion of these two brands to be supported by the creation of 10,000 new jobs over the next three years. Read more
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Groupon - the dream website for bargain-hunters
‘Deal-of-the-Day’ website Groupon has been going from strength-to-strength since its launch in November 2008. Originally created in Chicago, the online discount site has become a global phenomenon in 44 countries; estimated revenues for 2011 have been placed in the region of $3b to $4bn. Read more
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UK travel companies’ merger could leave marketers in uncertainty
Peterborough based Thomas Cook’s merger with Co-operative Travel and the Midlands Co-operative has been approved by the Competition Commission. Read more
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One year to go – London 2012 Olympic Games themed advertising campaigns are launched
With only one year to go until the opening ceremony of the London 2012 Olympic Games, well known brands are launching their Olympic themed advertising campaigns to increase awareness of their official Olympic partner status. Read more
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Sponsorship in sport is more important than ever
It has never been more important for marketing teams working in sport to forge ahead with sponsorship deals. This is especially true for the Eastern Region’s professional football teams. Read more
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Airline marketers in competition
Airline marketers will be interested to read that Luton-based airline Monarch has decided to overhaul its brand in the hope that it will compete with other low-budget airlines. In this competitive market, how will marketing managers keep ahead? Read more
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EasyJet in search of Marketing Support
It has been a difficult couple of years for the aviation industry as profits were hit by rising fuel and duty costs. Read more