PR
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Mums are the new focus for brand PR strategies
More and more mums are now using search engines as part of their everyday family life and they are therefore becoming a stronger focus of brand PR strategies. As a result companies are turning to social media networks in order to ensure their message reaches these online-savvy parents meaning those ... Read more
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Mothercare’s exciting new store launch
Mothercare has been through troubled times over the past few years and in May was warned that it would take around three years for them to make a profit again after a period of continuous decline. Read more
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Nivea’s PR blunder
The Nivea brand which is owned by German parent company Beiersdorf has recently had to handle a PR blunder after the company’s new chief executive recently announced to German national press that Nivea’s brand ambassador, singer Rihanna wasn’t the right person to represent the brand. Read more
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What now for sports PR and sponsorship after the Olympic Games?
There is no doubt that the London Olympic Games has been a PR and marketers dream. This is even more true of how successful Team GB has done and how the nation has come together to support our athletes. So what does this mean for future sports sponsorship? Read more