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Marketing Temps can help your business thrive
After weathering the extended slowdown that dominated 2009, businesses are collectively breathing a tentative sigh of relief as the economy dusts itself down and prepares for the slow slog towards full health. Over the course of last year, the ‘jobs bloodbath’ heralded by the media in late 2008 continued to take its toll, and unemployment reached its highest level for almost fifteen years.
With the economy recovering, many business owners find themselves caught between a rock and a hard place – whilst they wish to capitalise on the improved market conditions, they lack sufficient headcount to do so. The simple solution is to recruit, yet this carries risk; firstly the recruitment process drains resources in terms of time spent interviewing and training, and furthermore many businesses are justly cautious – in other words they want to be sure the economy is in recovery before committing to hiring. "Companies will always wait to see that the demand is there because the fixed cost of hiring isn't trivial,” states Peter Cappelli of Wharton Business school.
In this environment, the value of temporary workers is realised. For example, marketing jobs are frequently the first to be cut in a recession, yet when the economy recovers, businesses need to market effectively in order to gain market share and remain competitive. Combine this situation with the dilemma mentioned above, and the availability of temporary marketing staff is a godsend – although one which many businesses overlook.
As well as generally being available at short notice, marketing temps can add value to organisations in the following ways.
- No long-term commitment - You can generally hire full- or part-time marketers by the hour, week or month without committing to long-term employment. This allows you to cover temporary holes (i.e. maternity leave) or seasonal marketing campaigns without the commitment of a permanent employment contract.
- Fresh ideas, diversity of experience – due to the nature of contracting or temping, those who have chosen to work in this way will have been exposed to a wider range of companies, products and marketing strategies. This broad base of experience means they can often give invaluable insight and bring fresh ideas to a company’s marketing strategy.
- “Three month interview” – working with a temp allows employers to view them at work, assess their ability and to see how their skill-set fits into the team. This extended and comprehensive period of assessment means that a ‘temp-to-perm’ hire is likely to have more longevity than an employee who is selected through a standard two interview process.
- Save time and misuse of resources - Depending on the level of the position it can take six months to find the right candidate. In the interim, projects are put on hold, or passed over to other members of the team who may resent the extra workload and pressure involved. Contract marketers can often start within a matter of days, and will ensure that these issues do not arise.
To find out more about how marketing temps can help your business, please contact us.
http://www.brandrecruitment.co.uk/temps
http://www.branddigitalandcreativejobs.co.uk
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