According to a recent report carried out by Taelo Corporation, social networking has created a nation of UK job flirts. The ease of following a company that a jobseeker is interested in working for or liking a recruitment agency’s page has become very simple. It enables the jobseeker to passively look at new opportunities without having the commitment of applying for a role or sending in their CV unless they see a specific role of interest.
The “UK Social Talent Management” survey found that 39% of those surveyed plan to use social media to find a new job and 32% would apply for a job through this medium. Social networks also give potential employees the opportunity to research a company, get a feel for them and their values to work out whether they want to work for them. 40 percent of jobseekers said they would use social networking sites to research prospective employees.
The report also highlighted that 21% of jobseekers use LinkedIn, 20% use Facebook, 9% use Google+ and 8% use Twitter. The Facebook percentage is a little surprising as LinkedIn is thought to be the leading social networking site for jobseekers and employers. However, if jobseekers are using social media to research companies and ‘flirt’ with the idea of looking for a new job then Facebook would be a good alternative to posting your LinkedIn profile up online.
Employers and recruitment agencies should look at using alternative social media sites rather than just putting all their resources into LinkedIn. Rachel Kaye, Social Media Executive at Brand Recruitment, agrees with some of the findings of the survey. “We do find that LinkedIn is a good social networking site for actively looking candidates. These jobseekers have taken the time to fill out their profile and connect with Hiring Managers and Recruitment Consultants. Facebook and Twitter, on the other hand, gives those who are just keeping an eye out for new roles the option without it being as intrusive as LinkedIn or sending their CV. Either way, employers and agencies should use social media sites to attract and engage with potential candidates.”
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