A guide to consumer brands in Leicestershire
This is the first in a mini blog series about organisations operating in the consumer space across Brand’s core regions. Initially we’re focusing on the region of Leicestershire. So if you’re a marketing job-seeker based in and around the Leicester area, and are keen to find work in the consumer sectors in particular, this will be a guide to some of the organisations that operate within the county, focusing specifically on food, FMCG, clothing, travel and retail.
As you can probably imagine a number of the larger brands are based in Leicester itself. Some of the key names you will likely recognise would be NEXT, Everards Brewery, Pukka Pies, Dunelm Mill and Topps Tiles; which shows there’s a clear focus of organisations operating in the retail sector in the city, most with strong e-commerce sides to their business as well, so you could expect there to be a number of brand manager, category manager, ecommerce, digital marketing and content focused positions here, as well as more specialised consumer roles such as trade marketing. I would have, up until a few years back, been able to boast Jessops on this list, but after Dragons Den’s very own Peter Jones saved them from administration they were moved down to Buckinghamshire, so I’ll perhaps pick them up in a later blog. Also located in Leicester, if you’re a camper, Burton McCall distribute ‘Victorinox’ in the UK, every kid at my school owned wanted a penknife by Victorinox back then, but given the fact it’s not as acceptable for pen knifes to be a common child’s accessory these days, this brand may be lost on a few of you unless you like to go out exploring the wild or go fishing.
Next we’re focusing on Melton Mowbray, so I’m sure of course pies are going to spring to mind, so it’s no surprise that to match Leicester’s Pukka Pies, Samworth Brothers have their head office in the region. If you’ve not heard of Samworth they’re a big company, too big for me to cover all their divisions in detail, but to give you a couple of their more well-known consumer brands they own Ginsters, Soreen and West Cornwall Pasty Co. But believe it or not these are not the only large food brands in the Mowbray area, and in fact not the biggest by a long shot, with Mars also having a very large base around the area for both their food and pet care divisions, so if you’re looking for roles in brand management, category management, and trade marketing the Melton Mowbray region could also offer a lot of long term career opportunity.
Market Harborough and Lutterworth
Next on my list for Leicestershire is the Market Harborough and Lutterworth areas, this smaller and perhaps less widely renowned area of the county from a food perspective is host to a number of brands you should recognise, for clothes lovers Deichmann, Joules, George of Asda, Victor De Banke (Kiwi shoe polish), and Travelsphere for the avid travellers out there (previously Page & Moy). As with the retail organisations in Leicester, these clothing companies will likely offer opportunities within brand management, category management, NPD and retail marketing, so candidates interested in branding, category, POS & shopper marketing should take note. And Travelsphere could potentially have teams within digital marketing and ecommerce, as well as some catalogue based opportunities, as travel is still one sector that benefits quite strongly from physical magazines and hard copy promotional publications.
Wigston, Hinckley, and Oakham
To wrap up some of the other brands in the area; for watch lovers the classic brand Sekonda is based in Wigston, Triumph Motorcycles are in Hinckley, and Lands End, a clothing company in Oakham. Surprisingly, there’s another clothing brand to add to the long list in the area already; considering how few fashion organisations tend to choose to be based outside of the London conurbation, the sheer number of home and clothing related brands across Leicestershire is quite surprising. And as opposed to this fading in the future, it looks to increase with £280million+ turnover ecommerce fashion company Boden looking to open a £30million warehouse and call centre in the region, it’s clear this is a mini hub for the fashion sector outside of the city, though perhaps generally the more mid-range brands.
Overall for the marketing graduates out there wanting to pursue a career in the consumer focused sectors at a bigger brand, the future is very much bright in the Leciester region, and I would add there are also hundreds of smaller growing SMEs across the region as well offering fantastic opportunities.
If you’re a candidate looking for a job in consumer marketing or a hiring manager looking to recruit in the B2C industry, and you want to benefit from our understanding of marketing in the region, please get in touch with us. We’ve got a dedicated consumer marketing recruitment team at Brand, and we’re always happy to talk and offer advice on salary bench-marking, job descriptions, and CVs.
If you’re an employer in Leicestershire looking for a marketer to join your team, please get in touch with us today.