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The Cost of a Creative

As an employer, do you know how much the average wage of a Graphic Designer would set you back? Or are you a designer who wants to know your economical worth? Either way, Brand Creative can help shed some light on the ‘going-rate’. Currently compiling a salary survey to find regional averages, Brand has spoken.

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Major beauty brand steps up digital marketing presence

Nivea For Men is shifting the focus of it marketing strategy away from more traditional methods and concentrating more on digital marketing. Nivea for Men, which is owned by the FMCG giant Beiersdorf, is due to launch its first social media based marketing campaign. This shift in strategy and increase in online marketing spend is.

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Competition heightens amongst High Street beauty retailers

Boots has become the latest high street retailer to feel the effects of the economic downturn, reporting a mere 0.4% annual like-for-like sales growth. However, their international parent company, Alliance Boots, has announced a 15.1% increase in revenues in comparison with its UK retail business which achieved a 1.7% revenue increase. The results for Boots.
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Higher Salaries for Bedfordshire and Buckinghamshire Marketing Jobs

In Brand Recruitment’s recently conducted annual Marketing Salary Review for 2011, marketers living in Bedfordshire and Buckinghamshire are paid 1.48% above the regional average. Brand Recruitment has released details about its recent Marketing Salary Review. The recruitment agency surveyed jobseekers and employees across the Eastern Region in order to ascertain average salaries for different marketing.

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Salary Review for Norfolk and Suffolk surprises marketers

A review of salaries for marketing jobs which is soon to be launched by Brand Recruitment indicates that salaries in Norfolk and Suffolk are generally lower than in other areas of the Eastern Region. The report focuses on counties across the Eastern region, and the category for Suffolk and Norfolk marketing jobs indicates that salaries.
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Norwich hosts the East of England Spring Marketing Conference

The Forum in Norwich City centre played host to the ever popular Chartered Institute of Marketing Spring Marketing Conference on the 6th April 2011. The conference was being advertised as an eclectic mix of the hottest marketing topics around including a 90 minute creativity interactive workshop. The conference attracts professional marketers from across the area.
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Marketing budgets remain low but marketers should not be left disheartened

A recent report conducted by Bellwether has found that marketing budgets have been cut for the first quarter of 2011 within the UK. Despite this, Brand Recruitment who specialise in marketing jobs across Cambridgeshire and Hertfordshire have found that marketing budgets set aside for recruitment have not been affected. 300 companies were surveyed by Bellwether.
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Facebook and YouTube focus on boosting their advertising revenues through online marketing

Social media sites such as YouTube and Facebook are continuing to focus on increasing their advertising revenues, helping to grow the UK online advertising market by over 25% to approximately £1 billion in 2010. Research firm Efficient Frontier reported a 40% increase in the cost-per-click price of Facebook ad’s in the first quarter of 2011..
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