marketing resolutions

New marketing resolutions for 2019

From regulation to exporting, what trends are set to make an impact in 2019? And what can marketers expect to say goodbye to when the year ends? The CIM asked marketers across the industry for their thoughts on the latest developments from the last 12 months, to drive marketing advantage into the New Year. In.

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pay rise

How to get a pay rise

Last year we discovered that 56% of marketers felt that they were underpaid in their current role, and 50% wouldn’t feel comfortable asking their employer for a pay rise. Are you part of this 56% that feel like you’re not being paid enough? What if we told you that we could help you justify and.

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generation z

What digital marketers need to know about Generation Z

“Generation Z,” the generation born after millennials, is emerging as the next big thing for market researchers, cultural observers and trend forecasters. With Generation Z on the cusp of becoming the largest segment of the global population, many are shifting their focus to this generation’s potential. Gen Z will comprise 32 percent of the global.

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The new marketing CV

Marketers are tasked with keeping up with a rapidly evolving business landscape and eye-wateringly fast technological change. At the same time, many will be seeking to boost their careers during this time of flux. What key skills will marketers need to have on their CVs in the coming years? Skill: Data analysis With data now increasingly.

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About Brand Recruitment

Our story began in 2005 when we discovered employers in the region were desperate to find a specialist marketing recruiter with strong local roots. Businesses in the area were booming, but nobody knew how to find good marketing people. Recruitment agencies couldn’t match the right marketing talent to the right roles, and candidates simply didn’t.

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office at Christmas

5 ways to have fun in the office this Christmas

Whether you’re counting down the days until you finish for the Christmas break, or you’re frantically trying to get your work done before the New Year, it’s important to embrace the festive period in the office. After all, ‘tis the season to be jolly, unwind a little and take yourself a bit less seriously! And.

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Marketing campaigns of the future

With major changes to customer needs and technology, organisations of all kinds are using marketing to leverage change. We take a look back at key campaigns of the last 12 months that examine how marketing will continue to develop in the future, and how marketers can engineer change with effective campaigns. JD Wetherspoon – last.

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green is the new black

Green is the new black: Are brands after a PR opportunity?

A plastic revolution Ever since Blue Planet II aired last year, Sir David Attenborough has single-handedly spurred a revolution in the UK. Making us more aware of our plastic consumption, the amount of plastic waste and pollutants in the environment, and highlighting the damage this does to animals and the ecosystem. If we’re being honest,.

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the marketing meetup

Watch The Marketing Meetup 24 – Cambridge

The Marketing Meetup 24 – Cambridge Video Content Strategy 101 & Lightning Talks Tuesday 6th November 2018 Watch the most recent The Marketing Meetup in Cambridge – whether you were unable to attend on the night, were curious as to what The Marketing Meetups were all about, wanted to share the meetup experience with a.

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Lightning Talks (The Marketing Meetup)

Four ‘Lightning Talks’ at The Marketing Meetup: Cambridge (06/11/2018) Anne-Marie Miller – Creative Director, Carbon Orange: Valuable Visuals Creative Anne-Marie talks about the benefits of using visual notes! Whether it is for meetings, revision, therapy, talk notes, diaries etc. Simon Barnett – Director, Dayglow Media: What Punk Rock Taught Me About Marketing Simon talks about why.

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video content strategy

Video Content Strategy 101

Gary Gumbleton, Founder of CapCo Group at The Marketing Meetup: Cambridge (06/11/2018) Gary talks about his ‘Video Content Strategy 101’ to Cambridge’s marketers. He gives some great video content tips that anyone can implement. He firstly spoke about using a ‘TV network strategy’ where he suggests you split your video content into channels, seasons and episodes..

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graphic designer

Choosing between an in-house team, design agency or freelancers

Recently we’ve seen an increase in companies recruiting in-house graphic designers, as opposed to using freelancer design services. Designers tend to work in three main environments; in-house, design agencies and freelance. Some employers have suggested that there are many benefits to having an in-house design team, including cost and better control over their creative. But.
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next marketing job

How to find your next marketing job

If you’re looking to find your next marketing job, you’ll firstly need to think about the reason why you’re wanting a new job in the first place and establish what it is you want from your next role. What do you like and don’t you like about your current position? What is the maximum distance.

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management style

Framing your leadership

Which management style is right? It depends on the situation.   As a manager, it’s your job to keep things organised. But you also have to strike a balance – preventing the process from devolving into chaos while giving people the flexibility to do their jobs well and to come up with novel solutions. There.

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cambridge marketing meetup

Watch The Marketing Meetup 23 – Cambridge

The Marketing Meetup 23 – Cambridge To blog or not - it's not really a question & Fireside Comms Tuesday 2nd October 2018 Watch the most recent The Marketing Meetup in Cambridge – whether you were unable to attend on the night, were curious as to what The Marketing Meetups were all about, wanted to.
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comms and marketing

Fireside chat: comms and marketing

Faye Holland of Cofinitive at The Marketing Meetup: Cambridge (02/10/2018) Faye Holland is the founder of Cambridge-based corporate communications consultancy, Cofinitive. Interviewed by Chris Massey, Faye talked us right the way through from her original background in music to her first job writing tech specs and working for IBM, as well as all the things she is doing.

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to blog or not to blog

To blog or not to blog – it’s not really a question

Jeremy Knight of Equinet Media at The Marketing Meetup: Cambridge (02/10/2018) Jeremy is the Founder & CEO of HubSpot platinum partner and inbound sales and marketing agency, Equinet Media. In his talk on ‘To blog or not to blog – it’s not really a question’, Jeremy explains why blogging does still matter and the top.

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employee benefits

How to keep creatives happy with employee benefits

Whether it is health and wellbeing benefits, flexi-time or staff discounts – employee benefits can improve job satisfaction, as well as help employers attract and retain staff.   A recent study by Adler Business Gifts found that company benefit schemes are extremely important to employees. In fact, half of the UK-based respondents said that they.

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marketing skills gap

How to close the skills gap

How do you identify a marketing skills gap in your company? And what can you do to close one? The role of marketing is growing all the time, especially as it enlists the help of new technologies such as artificial intelligence data automation tools. A little more budget and a little more time to learn.

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wellbeing at work

How to look after your wellbeing at work

The nation is undergoing a huge stress epidemic. With technology enabling us to work from anywhere, at any time, many individuals are finding it difficult to draw the line between work and play. As a result, we’re more stressed, anxious and depressed, than we’ve ever been before. The good news is the stigma around mental health.

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Watch The Marketing Meetup 22 – Cambridge

The Marketing Meetup 22 – Cambridge The Generation That Doesn’t Care & Creating A Movement + Anointing Heroes Tuesday 4th September 2018 Watch the most recent The Marketing Meetup in Cambridge – whether you were unable to attend on the night, were curious as to what The Marketing Meetups were all about, wanted to share.

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influencer marketing

How to make the generation that doesn’t care, care (Influencer Marketing)

Harry Seaton of Fluential at The Marketing Meetup, Cambridge (04/09/2018) Twenty one year-old Harry is the Managing Director of Fluential; an influencer marketing agency based in London. Having spoken at a previous meetup in Norwich, Harry came to the 22nd The Marketing Meetup – Cambridge to share his experience and advice on making the generation that doesn’t.

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