It seems like another day goes by and another High Street stalwart announces store closures or releases disappointing sales results. Yesterday, Debenhams issued its third profit warning this year, despite implementing a plan to cut costs and boost sales. It’s a story we have seen repeating itself on the news cycle of late. In.
A guide to consumer brands in Buckinghamshire This is the second part in our blog series about organisations operating in the consumer space across Brand’s core regions. Initially we focused on the region of Leicestershire, and are now switching our attention to the thriving region of Buckinghamshire. So, if you’re a marketing job-seeker based in and.
With more employees asking for flexible working than ever before, it’s hardly surprising that marketing professionals ranked flexible working as the most important benefit to them in our annual Marketing Salary Survey. Respondents placed the ability to work flexibly as a more important benefit to them than contributory pensions, training (paid courses), bonuses, private healthcare,.
Across almost all sector categories, customers are demanding more from their interactions with brands at every level. As a marketer, how do you meet the challenge of ever-rising customer expectations? From personalisation to product quality, customer service to delivery, from complaint handling to social responsibility, customers have grown to expect a first-class experience from brands,.
Graphic design is a creative and dynamic profession. Therefore, in order to bag yourself a job, you need to stand out against the crowd to get a recruiter’s attention. However, while you still need to show off your innovation and creativity, your CV also needs to be professional. To help you strike the right balance,.
When you need to lead change in your organisation, you have to learn how to overcome your fear of acting – and gain the industry knowledge to ensure you make the right choices. “It’s easier to act your way into a new way of thinking than think your way into a new way of acting.”.
With coverage of the “gender pay gap” top of the media’s agenda recently, it is unlikely that even the most disinterested observer could remain oblivious to the reports of disparity between how females are paid in relation to their male counterparts across the UK. Does this pay gap exist in marketing? Do women really.
A guide to consumer brands in Leicestershire This is the first in a mini blog series about organisations operating in the consumer space across Brand’s core regions. Initially we’re focusing on the region of Leicestershire. So if you’re a marketing job-seeker based in and around the Leicester area, and are keen to find work.
The proliferation of online channels is changing the way brands create and publish content. Here, Emma Winchurch-Beale of The Washington Post and Shaun Austin of insights agency Future Thinking explain how. ‘The past is a foreign country: they do things differently there.’ So goes the famous opening line of L P Hartley’s novel The.
How well is your digital marketing plan performing? Has it been created in reaction to our fast-evolving digital world? Or has it been built on a holistic – and sound – strategy? Over the last fifteen years, marketing has become heavily weighted towards digital, thanks to the prevalence of fast wireless connections, smartphones, social media.
A basic guide for organisations hiring in Graphic Design and Web Development Not everybody who is looking to recruit Graphic Designers and Web Developers actually fully understands what to look for and how to go about it. Whether you’re a HR professional, Internal Recruiter, Managing Director, or Marketing Manager; I’ve put together this short and.
A successful marketer today requires a wider set of skills than ever before, excelling in creativity, number-crunching, networking, and flexible working. In an interview, one of the most successful business leaders, Silicon Valley guru and Sequoia venture capitalist Sir Michael Moritz, put it succinctly: “If you have too rigid a plan to reach the.
Portfolios, love them or hate them, they’re almost always an essential when applying for design and creative jobs. In fact, if I could, I would make it a flat rule that you can’t apply for senior design jobs without them. I’d even suggest that employers must, by law, allow designers to build portfolios without.
So, you’ve spent 2017 boosting your knowledge and developing your CV. Now, you’ve set your sights on a big step forward professionally in 2018 – either securing a promotion or landing an exciting new role. Does this sound familiar? We explore the essential skills for marketers seeking advancement in the next 12 months. Sharpen critical.
The marketing industry is home to a vibrant mix of creative business people, and as industries go, it’s often thought of as one of the more laid-back when it comes to dress codes. But relaxed rules can lead to confusion – how smart should your smart casual be? How casual is too casual? From what.
When it comes to looking for a new role we will often make mistakes that are strangely similar to those we make when dating! Here are some examples of these no-no characters and situations which you may or may not be familiar with… 1. The one who is a bit desperate We have all.
Was the “Vote to Leave” good for senior level positions in the UK? Will Brexit spell doomsday for the executive recruitment industry? Firstly, I must apologise, as I am sure you’re sick to the back teeth of reading ‘Brexit this’ and ‘EU that’, maybe nearly even as sick as hearing about ‘GDPR’. But as I’ve.
Are you getting enough? Could you be earning more in another sector? Which industries value the marketing function most? Our Marketing Recruitment Review and Salary Survey 2018/2019 will reveal all. To help us to collate the insight and statistics which will make up our annual review, we’re asking marketing professionals across the country to take.
It stands to reason if you’re fresh out of university or college, or if you’re looking for a career change, you will have little experience in the digital marketing world. But don’t let your lack of experience in the industry hold you back from pursuing a career in digital marketing. Remember that everyone has to.
I’m a marketer, how much am I worth? If you have read this title, and find yourself clicking on this link then you probably sit within one of three main categories; a marketing candidate interested to know if they should be paid more, an employer wondering if they should be paying more, or somebody who.
The founder of Cambridge’s first free SEO meetup event, Andrew Cock-Starkey, started ‘Optimisey’ with aim of trying to help people in and around Cambridge learn about SEO, get better at it and share knowledge. Having lived and worked in Cambridge for over 10 years, and with his wife originally being from Oxford – these two cities.