Preparation

As with everything, preparation is essential…

  • Do not leave reading the brief until the last minute. Employers should give you plenty of time to prepare for the presentation so use this time effectively.
  • Find out who you will be presenting to. You should make sure you are directing your presentation to the right person and/or level.
  • Do your best to tackle the brief yet remember that an employer is more often than not interested in the process you take to answer the brief rather than finding the correct answer.
  • Highlighting the keywords within the brief is a good way to ensure you show your knowledge and understanding of the question as well as devising a new idea and USP which will answer the brief.
  • Make sure that you display the processes you take to form your conclusion and present this methodology in a simple and efficient way.
  • If the brief is very broad, it is better to go into one aspect in detail and an overview of the other aspects rather than cramming lots of content into a short period of time.
  • Bear in mind that you are not going to have access to detailed company data unless they are included in the brief.

The structure of your presentation should be clear

  • It is suggested that you split your presentation into three sections: an introduction, argument, and summary. Ordinarily you will only have 10-15 minutes to present so you will not have enough time to go into lots of detail.
  • Keep your presentation punchy throughout the content and visual elements.
  • Communicate your best lines verbally as well as on screen. You can use these as prompts to then explain your points in detail.
  • When calculating how much time to devote to each section, allow 10-15% for your opening, the same for your conclusion, and the remaining time to the main content/argument.
  • You will be asked questions at the end of your presentation so it is a good idea to finish with an open question so you can “lead” the questions your audience ask and have some great answers prepared.
  • If you are going to use graphics, use ones that have a high quality resolution so your presentation looks professional.
  • Make sure you ask either your consultant, a family member or friend to give your presentation a proof read, even after you have triple checked it yourself.

Technology

  • Find out before your presentation whether you should take your own laptop or whether they will provide you with one. If you are asked to take your own laptop please make sure you have a ‘tame’ desktop image.
  • It is also a good idea to take hard copies of your presentation so you can hand these out as they are useful to leave behind.
  • Brand Recruitment’s consultants also suggest emailing a copy of your presentation to yourself as well as saving it onto a USB stick in case of any mishaps.

Practice makes perfect

  • Although you may get bored of your own voice, practicing your presentation is crucial to getting it right. Rehearse how you are going to present and anticipate questions the audience may ask.
  • Keep to the presentation time allocated to you. This should also give you an indication if you have included enough content.