Posts Categorized: Blog

recruitment and marketing

Why your recruitment and marketing team should work closely together

Traditionally, good business practice dictates that your marketing and recruitment departments should have little to do with each other. But in an era of intense competition from businesses the world over for top talent, you should use every available resource you have. As such, here’s an insight into how you can make your hiring strategy.

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interview dress

Dressing for the job you want

Some of the most common questions we as recruiters are asked are “What’s the office dress code?” or “What should I wear to my interview?”… We often hear stories from clients that candidates have turned up to interviews dressed too casually or sometimes even dressed inappropriately, and when given that feedback the candidate is often.

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marketing resolutions

New marketing resolutions for 2019

From regulation to exporting, what trends are set to make an impact in 2019? And what can marketers expect to say goodbye to when the year ends? The CIM asked marketers across the industry for their thoughts on the latest developments from the last 12 months, to drive marketing advantage into the New Year. In.

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pay rise

How to get a pay rise

Last year we discovered that 56% of marketers felt that they were underpaid in their current role, and 50% wouldn’t feel comfortable asking their employer for a pay rise. Are you part of this 56% that feel like you’re not being paid enough? What if we told you that we could help you justify and.

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generation z

What digital marketers need to know about Generation Z

“Generation Z,” the generation born after millennials, is emerging as the next big thing for market researchers, cultural observers and trend forecasters. With Generation Z on the cusp of becoming the largest segment of the global population, many are shifting their focus to this generation’s potential. Gen Z will comprise 32 percent of the global.

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The new marketing CV

Marketers are tasked with keeping up with a rapidly evolving business landscape and eye-wateringly fast technological change. At the same time, many will be seeking to boost their careers during this time of flux. What key skills will marketers need to have on their CVs in the coming years? Skill: Data analysis With data now increasingly.

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office at Christmas

5 ways to have fun in the office this Christmas

Whether you’re counting down the days until you finish for the Christmas break, or you’re frantically trying to get your work done before the New Year, it’s important to embrace the festive period in the office. After all, ‘tis the season to be jolly, unwind a little and take yourself a bit less seriously! And.

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Marketing campaigns of the future

With major changes to customer needs and technology, organisations of all kinds are using marketing to leverage change. We take a look back at key campaigns of the last 12 months that examine how marketing will continue to develop in the future, and how marketers can engineer change with effective campaigns. JD Wetherspoon – last.

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green is the new black

Green is the new black: Are brands after a PR opportunity?

A plastic revolution Ever since Blue Planet II aired last year, Sir David Attenborough has single-handedly spurred a revolution in the UK. Making us more aware of our plastic consumption, the amount of plastic waste and pollutants in the environment, and highlighting the damage this does to animals and the ecosystem. If we’re being honest,.

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graphic designer

Choosing between an in-house team, design agency or freelancers

Recently we’ve seen an increase in companies recruiting in-house graphic designers, as opposed to using freelancer design services. Designers tend to work in three main environments; in-house, design agencies and freelance. Some employers have suggested that there are many benefits to having an in-house design team, including cost and better control over their creative. But.
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next marketing job

How to find your next marketing job

If you’re looking to find your next marketing job, you’ll firstly need to think about the reason why you’re wanting a new job in the first place and establish what it is you want from your next role. What do you like and don’t you like about your current position? What is the maximum distance.

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management style

Framing your leadership

Which management style is right? It depends on the situation.   As a manager, it’s your job to keep things organised. But you also have to strike a balance – preventing the process from devolving into chaos while giving people the flexibility to do their jobs well and to come up with novel solutions. There.

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employee benefits

How to keep creatives happy with employee benefits

Whether it is health and wellbeing benefits, flexi-time or staff discounts – employee benefits can improve job satisfaction, as well as help employers attract and retain staff.   A recent study by Adler Business Gifts found that company benefit schemes are extremely important to employees. In fact, half of the UK-based respondents said that they.

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marketing skills gap

How to close the skills gap

How do you identify a marketing skills gap in your company? And what can you do to close one? The role of marketing is growing all the time, especially as it enlists the help of new technologies such as artificial intelligence data automation tools. A little more budget and a little more time to learn.

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wellbeing at work

How to look after your wellbeing at work

The nation is undergoing a huge stress epidemic. With technology enabling us to work from anywhere, at any time, many individuals are finding it difficult to draw the line between work and play. As a result, we’re more stressed, anxious and depressed, than we’ve ever been before. The good news is the stigma around mental health.

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Watch The Marketing Meetup 22 – Cambridge

The Marketing Meetup 22 – Cambridge The Generation That Doesn’t Care & Creating A Movement + Anointing Heroes Tuesday 4th September 2018 Watch the most recent The Marketing Meetup in Cambridge – whether you were unable to attend on the night, were curious as to what The Marketing Meetups were all about, wanted to share.

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MDRA18

What being Marketing & Digital Recruitment Awards 2018 finalists means to us

Yesterday it was announced that Brand Recruitment have been shortlisted for an impressive 6 categories at the prestigious Marketing & Digital Recruitment Awards 2018 (MDRAs). The upcoming awards ceremony will take place at the Hilton London Bankside Hotel in November this year. As always, the #MDRA18 is set to be an excellent evening and one.

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Preparing for study

Preparing for study

Two marketers with very different experiences of study explain how they prepared to upskill their careers in marketing Studying the right course at the right time can secure a promotion, cement your knowledge, plug a skills gap, get you a new job, increase business advantage at your organisation – the potential benefits are huge. However,.

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Keeping up with consumer retail

Two brands at the forefront of technology and innovation in the fashion retail industry. Amazon is the biggest retail behemoth of our time. From its humble beginnings as an online marketplace for books, Amazon has grown exponentially over the last 25 years. With an annual turnover in excess of £136 billion, over the years it.

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How I Made it in Marketing

How I made it in marketing

Giles Harris, managing director of marketing and consumer research agency Come Round, explains how the determination that helped him forge a career in law propelled him into the world of marketing. How do you make it in marketing? There are countless ways to get ahead, of course. But there are also some basic principles that.

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brand manager

How to become a Brand Manager

A Brand Manager is responsible for managing the image and reputation of one or more brands, usually within the consumer sector. They need to have their finger on the pulse to understand all the latest trends, industry developments and consumer insights to develop strategic brand plans to drive brand awareness, market share and increase sales..

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marketing qualifications

The value of marketing qualifications & training courses

Only 38% of marketing professionals get training courses paid for by their employer as a benefit; yet our recent Marketing Salary Survey results found that marketers rank training (paid courses) as the third most important benefit to them, after flexible working and contributory pensions. An article on Monster.co.uk states that training courses are a way.

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