Posts Categorized: Blog

Should Pokémon ‘Go’ away in the workplace?

So, (in case you’ve been living under a rock for the past week) Pokémon Go is a newly released, free-to-play, augmented reality game for Android and iPhone. The game has been somewhat of a global phenomenon, and has got us all out Pokémon hunting with our smartphones in the real world.   Currently the top.

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Your marketing team is more like Harry Potter than you think…

So, for my first ever blog, I thought I would combine something I do on a daily basis (other than talk about Harry Potter!) with my all-time favourite book/movie franchise. It got me thinking that most marketing ‘characters’ within the team have the exact traits of JK Rowling’s famous individuals. Take a look and see.

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Your Career Strategy Post Brexit – What’s The Plan Stan?

  So we’ve had the Brexit smash up and it’s still unfolding. And to rub salt into the wound, we can now enjoy the hangover of this toxic party and it’s not pretty. Everyone is on edge. I have spoken to a number of candidates following this fiasco and the question on nearly everyone’s lips.

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Sales Vs Marketing

  Recently I called a company who sold, shall we say, ‘food distribution technology’ into other businesses. I asked if they had a marketing team. When the woman stopped laughing, she bellowed “We don’t need a marketing department because our sales team is so good!”. I was quite taken aback by this, but it was.

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career in PR

5 skills you need for a successful career in PR

“Public Relations is the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics.” Chartered Institute of Public Relations   The competition for jobs in Public.

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5 CV mistakes that make me sigh loudly & place my head firmly in my hands

  I’m sure a lot of you read the title of this blog, sighed out loud, placed your head firmly in your hands and said “Not another blog about CV tips”. But I’m sorry, I’m a recruiter, and this is something that I had to get out of the way now so I can focus.

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Psychometric Tests – Love or Hate? The Results…

    I recently posted a blog on psychometric testing to find out what readers’ opinions were on them, particularly when they are used as part of the recruitment process. There were a number of different points raised by the post so I thought I’d share the results in a follow up piece. The feedback.

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What’s in a name? | Recruitment discrimination

Recruitment discrimination A couple of weeks ago a close client of mine got in touch to say that as of immediate effect they would be changing their shortlisting process when selecting candidates for interview. They now request that I remove all personal details including name, gender, address and DOB; basically any details that could be used.

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B2B Marketing Vs Puppies

Everyone loves puppies…or at least I’m yet to meet someone who doesn’t have a bit of a ‘soft spot’ for them. Soft and cuddly, they bring a smile to the face of almost everyone. Even when having a bad day, a puppy picture here or a puppy video there will sort you out!   B2C.

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4 things marketers are thinking in their current job

Our Marketing Recruitment Review & Salary Survey has just been released! And it’s better than ever – even if we do say so ourselves… Here are four interesting findings that feature in our Marketing Recruitment Review & Salary Survey 2016 – hopefully they’ll give you an idea as to what your fellow marketers, or your employees, are.

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Leicester City – What Marketers Can Learn

  There’s a touch of a Hollywood ‘rags to riches’ narrative about Leicester City’s spectacular triumph in the Premier League, yet far from the showy glitz and glamour of the celebrity spotlight, the team’s success has been driven by something far humbler as well as human. I’m no authority on football, yet as someone who.

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Five reasons to get CIM qualified

As marketing recruitment specialists, candidates often ask us for advice on qualifications and ways to improve their CV and skills. Alongside trying to gain as much marketing work experience as possible, the qualifications that we always recommend are those provided by the Chartered Institute of Marketing (CIM). When briefing us for a job requirement, employers.

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Psychometric Tests – Love or Hate?

  Working at a specialist recruitment agency I am privy to many companies’ internal recruitment processes. Recently I’ve noticed that a number employers are using different variations and combinations of the available psychometric assessments to assist them in the recruitment process. And our recruiters are seeing an increasing number of requests to arrange these types.

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Bad Recruitment = Bad PR

A Layman’s Guide to Being a Nice Company to Interview With   Having worked in recruitment for almost eight years it still amazes me that so many companies spend millions of pounds each year on PR, social media, crisis communications, brand management etc. to keep their image and reputation intact, but pay no attention to the bad.

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Show me the money… Should digital marketers demand more?

  So…I’m just going to say it. Digital professionals are always banging on about why they should be paid more for their services and skills. When I first heard this I used to ask myself why, yet having been around digital marketing people for the last few years I completely support what is now, quite.

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Do charities need to clean up their act, or a helping hand?

  It seems that over the past few years, and in particular the last few months, controversy has dogged the charity sector. Formerly well-respected and revered pillars of our community have been dragged under the spotlight whilst their practices, policies and sheer existence have been called into question. With the suicide of Olive Cooke last.

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Death of the BOGOF. What does this mean for Brand Managers?

In February this year, Sainsbury’s became the first UK supermarket to announce the end of “Buy One, Get One Free” deals, thereby bringing to a close a trend which has become a commonplace in the UK retail scene. Many industry insiders have claimed that the move was made in anticipated response to a report from.

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The 3 reasons your best marketers are thinking of leaving you…

As part of our Marketing Salary Survey which took place towards the end of 2015, we asked marketing professionals across the region a series of questions regarding their career. One of the questions asked as part of our survey was:  'Are you considering a career move in the next 12 months?'. The results of this question revealed that a.
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Are you getting enough?

NOTE **Since this blog was first posted, the Marketing Recruitment Review & Salary Survey 2016 has now been released, check it out here** So, are you getting enough? It’s a topic that many of us don’t like talking about… However, Brand Recruitment’s soon to be released Marketing Recruitment Review and Salary Survey 2016 might be able to.

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CV tips – first or third person?

Three reasons you shouldn’t write your CV in the third person… What does Brand think about writing a CV in the third person? If you asked Brand this question, Brand may reply that Brand finds it a little off-putting to read someone’s name so many times on their own CV… Even typing that sentence was.

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Not your typical recruitment job…

This article is actually something a bit different to my usual posts. At Brand, we’re hiring within our Cambridge office and I am using this article to do a bit of promotion. Sorry if you’re looking for marketing insight, which is my usual bag…you may not find it reading this post! But if you –.

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Marketers – to contract, or not to contract?

There is often a point in many marketing careers when someone seriously considers the idea of becoming a contractor.   It might be that you have an excellent track record of successes behind you and want a new challenge, or that you feel that you can’t progress any further in your permanent role. It might.

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