Posts Categorized: Brand

How the RAF used its past to build a new future

Group Captain Nick Bayley explains how a heritage brand cut through a congested media space to inspire the next generation of advocates and supporters from across the UK 2018 was a year of anniversaries: 70 years of the NHS; 100 years of women’s suffrage; 100 years since the end of World War One. It was.

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Marketing campaigns of the future

With major changes to customer needs and technology, organisations of all kinds are using marketing to leverage change. We take a look back at key campaigns of the last 12 months that examine how marketing will continue to develop in the future, and how marketers can engineer change with effective campaigns. JD Wetherspoon – last.

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brand manager

How to become a Brand Manager

A Brand Manager is responsible for managing the image and reputation of one or more brands, usually within the consumer sector. They need to have their finger on the pulse to understand all the latest trends, industry developments and consumer insights to develop strategic brand plans to drive brand awareness, market share and increase sales..

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british high street

Everything Must Go: The Death of the British High Street as We Know It?

It seems like another day goes by and another High Street stalwart announces store closures or releases disappointing sales results. Yesterday, Debenhams issued its third profit warning this year, despite implementing a plan to cut costs and boost sales. It’s a story we have seen repeating itself on the news cycle of late.   In.

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buckinghamshire

This is: Big consumer brands in Buckinghamshire

A guide to consumer brands in Buckinghamshire This is the second part in our blog series about organisations operating in the consumer space across Brand’s core regions. Initially we focused on the region of Leicestershire, and are now switching our attention to the thriving region of Buckinghamshire. So, if you’re a marketing job-seeker based in and.

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customer expectations

Responding to rising customer expectations

Across almost all sector categories, customers are demanding more from their interactions with brands at every level. As a marketer, how do you meet the challenge of ever-rising customer expectations? From personalisation to product quality, customer service to delivery, from complaint handling to social responsibility, customers have grown to expect a first-class experience from brands,.

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This is: Big consumer brands in Leicestershire

  A guide to consumer brands in Leicestershire This is the first in a mini blog series about organisations operating in the consumer space across Brand’s core regions. Initially we’re focusing on the region of Leicestershire. So if you’re a marketing job-seeker based in and around the Leicester area, and are keen to find work.

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Death of the BOGOF. What does this mean for Brand Managers?

In February this year, Sainsbury’s became the first UK supermarket to announce the end of “Buy One, Get One Free” deals, thereby bringing to a close a trend which has become a commonplace in the UK retail scene. Many industry insiders have claimed that the move was made in anticipated response to a report from.

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DON’T PRESS THE BUTTON… DON’T READ THE ARTICLE!

OK… So you’re here and you pressed the button! You’ve started reading the blog… even though it said not to. This isn’t down the fact you’re feeling ‘a little naughty’, it’s because we, as human beings, are wired up to push the boundaries and venture into the unknown, our intrigue makes us want to seek.

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Why do experienced brand managers change jobs?

Brand management is one of the most sought after career paths within the consumer marketing world. In a nutshell, a modern day brand manager’s job invariably involves developing, communicating and implementing a brand plan, however, executing this successfully is much more complicated and involved than it may initially appear. It requires first class project management.

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What does a career in marketing involve?

If you are thinking about developing a career for yourself in marketing or want to know which paths there are to take now you have decided on your career – we are here to help! A career in marketing is full of opportunities and can open up several different avenues, which may leave you wondering.

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How would you define the meaning of Social Media?

We recently posted an entry on Twitter to our followers which stated “QUESTION: If you had to define the meaning of #SocialMedia in one or two words, what would you say? We like #Connecting...” as we were interested in hearing their thoughts. The responses were very interesting and sparked a generally positive outlook towards the usage.
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SodaStream hits back at ad ban by releasing new campaign

SodaStream is the world’s leading brand for simple DIY carbonated drinks that are retailed in thousands of stores across the world. Every year SodaStream provides over 600 million litres of carbonated beverages to more than 10 million households, making it one of the largest beverage companies in the world. SodaStream is a household alternative to.
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ITV unveils major rebrand: Do you like the new logo?

ITV has recently unveiled its new logo as part of its largest on-screen rebrand for more than a decade. The new identity is part of ITV’s strategy to identify that it is as up-to-date and relevant as the content it plays out. The new identity will be launched in January next year and will stretch.
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Brands making the most of the ever changing digital age…

The digital world is experiencing the recent growing trend of ‘dual screening’, which involves people using devices such as laptops and smartphones whilst watching TV. This is therefore providing a new opportunity for brands to increase engagement with their consumers. With people’s 21st century busy lifestyles, multi tasking has always been an essential part of.
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Marketing vs Christmas 2012

That’s right it’s that time of year again, 2012 is fast approaching the much loved Christmas season and it appears that this year shoppers intend to spend more, according to a study by HSBC. They polled more than 2,000 people based across the UK and it has been said that a fifth of shoppers actually.
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Molson Coors launches Animée – a beer specifically aimed at female consumers

Women are an important part to any industry and whilst gender equality has made some serious progress, beer is one of the few industries still heavily dominated by a male-influence. 77% of women say they ‘never’ or ‘very seldom’ drink beer however there is a belief amongst brewers that women represent a large untouched growth.
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Sponsorship still a valued aspect of marketing – Norwich and Peterborough extend Canaries partnership

Head of Sales and Marketing of Norwich City Football Club, Will Hoy, has expressed his delight at a recent extension of Norwich and Peterborough Building Society’s support for the team. With an affiliation between the club ad NPBS that stretches back to 1992, and the club’s main sponsorship now showcasing Aviva’s logo, it may have.
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Apple achieves the status of UK’s ‘coolest brand’

Apple has recently been named BrandZ ‘coolest brand’, replacing Aston Martin which has topped the last six annual surveys. It can be said that current Brand Manager jobs are seen as the foundation of how the public are influenced by what we perceive as ‘cool’. It is clear that Apple have developed a well established.
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PR becomes the focus of brand strategies

A number of big name brands have taken the decision to make PR a stronger element of their marketing strategy. The change comes about due to the increasing use of social media and reflects changes in brand management and marketing strategies over recent years. As a result, brands such as Topshop and Nintendo have taken.
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How much will the technical failure of RBS affect their brand?

After last week’s Royal Bank of Scotland’s technical problems the group has decided to pull its ‘helpful banking’ adverts and cancel their corporate hospitality in light of these events. The majority of RBS’s customers were unable to make transactions for up to a week which resulted in RBS opening their banks over the weekend in.
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Time for a change in sports marketing

Football clubs need to refocus their marketing strategies back on to their core fans, who are those that support the club as their favourite team, in order to protect their long-term prospects. Many of the major football clubs have been concentrating on chasing lucrative sponsorship deals over recent years within the Premier League rather than.
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