The first part of our series looked at the six big benefits of setting a brand strategy, and why it should be a priority for today’s marketers. In this second part, I’m going to describe the elements that make up a brand strategy and the role they play in creating a clear definition of your.
Hype brand collaborations are forging new paths to growth by accessing untapped sub-cultures. Find out how in this analysis of the Sprite x Jeff Staple collaboration How much would you pay for a biscuit? If you were really, really hungry you might offer, what, double? They are, after all, consumables. A couple of bites and.
Group Captain Nick Bayley explains how a heritage brand cut through a congested media space to inspire the next generation of advocates and supporters from across the UK 2018 was a year of anniversaries: 70 years of the NHS; 100 years of women’s suffrage; 100 years since the end of World War One. It was.
With major changes to customer needs and technology, organisations of all kinds are using marketing to leverage change. We take a look back at key campaigns of the last 12 months that examine how marketing will continue to develop in the future, and how marketers can engineer change with effective campaigns. JD Wetherspoon – last.
A Brand Manager is responsible for managing the image and reputation of one or more brands, usually within the consumer sector. They need to have their finger on the pulse to understand all the latest trends, industry developments and consumer insights to develop strategic brand plans to drive brand awareness, market share and increase sales..
It seems like another day goes by and another High Street stalwart announces store closures or releases disappointing sales results. Yesterday, Debenhams issued its third profit warning this year, despite implementing a plan to cut costs and boost sales. It’s a story we have seen repeating itself on the news cycle of late. In.
A guide to consumer brands in Buckinghamshire This is the second part in our blog series about organisations operating in the consumer space across Brand’s core regions. Initially we focused on the region of Leicestershire, and are now switching our attention to the thriving region of Buckinghamshire. So, if you’re a marketing job-seeker based in and.
Across almost all sector categories, customers are demanding more from their interactions with brands at every level. As a marketer, how do you meet the challenge of ever-rising customer expectations? From personalisation to product quality, customer service to delivery, from complaint handling to social responsibility, customers have grown to expect a first-class experience from brands,.
A guide to consumer brands in Leicestershire This is the first in a mini blog series about organisations operating in the consumer space across Brand’s core regions. Initially we’re focusing on the region of Leicestershire. So if you’re a marketing job-seeker based in and around the Leicester area, and are keen to find work.
In February this year, Sainsbury’s became the first UK supermarket to announce the end of “Buy One, Get One Free” deals, thereby bringing to a close a trend which has become a commonplace in the UK retail scene. Many industry insiders have claimed that the move was made in anticipated response to a report from.
OK… So you’re here and you pressed the button! You’ve started reading the blog… even though it said not to. This isn’t down the fact you’re feeling ‘a little naughty’, it’s because we, as human beings, are wired up to push the boundaries and venture into the unknown, our intrigue makes us want to seek.
Brand management is one of the most sought after career paths within the consumer marketing world. In a nutshell, a modern day brand manager’s job invariably involves developing, communicating and implementing a brand plan, however, executing this successfully is much more complicated and involved than it may initially appear. It requires first class project management.
If you are thinking about developing a career for yourself in marketing or want to know which paths there are to take now you have decided on your career – we are here to help! A career in marketing is full of opportunities and can open up several different avenues, which may leave you wondering.