Posts Categorized: Brand

Premier Foods focuses on their power brands

Since the start of this year, Premier Foods has overhauled their overall strategy and decided to focus their marketing spend on eight of their power brands. These include Mr Kipling, Hovis, Ambrosia and Bisto. This strategy has certainly paid off for Premier Foods as they saw an increase of revenue from these brands in the.
Read more

Don’t forget the girls

With just under half the population of the world being female, it is surprising that many brands are still marketed at the male population. Technology is one such area. In a world that is dominated by males who design, make, sell and of course buy phones, computers, TVs, gaming consoles and all things techy, it.
Read more

Brands get patriotic

As preparations get under way for the Diamond Jubilee many brands are releasing patriotic campaigns to show their support. Heinz is launching limited edition vintage labels for its Heinz Beans and Heinz Spaghetti brands. These labels reflect the designs used in 1952 - the year of the Queen’s Coronation - and will feature the slogan.
Read more

Brands are faced with a global shortage of data-driven marketing professionals

Recent advances in digital data and software have opened up opportunities for companies to gain insight from customer data in order to improve their knowledge of the market. However, according to a recent global survey of data science professionals by IT consultancy, EMC, there is a global shortage of the skills needed to progress the.
Read more

Are we becoming a nation of job flirts?

According to a recent report carried out by Taelo Corporation, social networking has created a nation of UK job flirts. The ease of following a company that a jobseeker is interested in working for or liking a recruitment agency’s page has become very simple. It enables the jobseeker to passively look at new opportunities without.
Read more