Posts Categorized: Digital/Online

Show me the money… Should digital marketers demand more?

  So…I’m just going to say it. Digital professionals are always banging on about why they should be paid more for their services and skills. When I first heard this I used to ask myself why, yet having been around digital marketing people for the last few years I completely support what is now, quite.

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Recruitment Process: Traditional Vs Modern…

Whether we like it or not we are becoming increasingly connected. It’s a simple fact that improvements in modern technology have changed the way many of us now live our lives  – in fact adults in the UK now spend on average a shocking 2 hours 26 minutes (non voice) each day on mobile devices..

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What does a career in marketing involve?

If you are thinking about developing a career for yourself in marketing or want to know which paths there are to take now you have decided on your career – we are here to help! A career in marketing is full of opportunities and can open up several different avenues, which may leave you wondering.

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Brand Recruitment is holding a Halloween Bake Off for Breakthrough Breast Cancer

Brand Recruitment is proud to be continuing our fundraising for a charity that is close to our hearts, Breakthrough Breast Cancer. Earlier this year we took part in #TheChangeChallenge where we raised a fantastic £400, more than 4 times our target of £75 after we achieved our target of gaining 75 new Twitter followers and.
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How are smartphones being used today?

The amount of smartphone users has been increasing dramatically over the past few years, particularly as they become more affordable and high tech with 3G and 4G networks advancing. According to Mobile Marketing Magazine, 7 in 10 people in the UK now own one, which means that already over half of us are not just.
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The World Cup vs Social Media

The FIFA World Cup 2014 kicked off in Brazil just over a week ago, but even before the tournament began it was clear that this year’s event was going to have a huge impact on the marketing industry and even more so on social media.  A study was released by Adobe Systems that predicted that.
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What is the marketing agency-side job market like?

Our recent Google Hangout was focused on marketing agency-side roles. Sarah Rhodes - who heads up our agency division - answered candidate's questions on the agency-side job market. This was the third Hangout that we have held and we hope that these Q&A sessions are a useful resource to any marketing candidate. To start the.
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How would you define the meaning of Social Media?

We recently posted an entry on Twitter to our followers which stated “QUESTION: If you had to define the meaning of #SocialMedia in one or two words, what would you say? We like #Connecting...” as we were interested in hearing their thoughts. The responses were very interesting and sparked a generally positive outlook towards the usage.
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Marketing events taking place during May

Brand Recruitment are always on the lookout for exciting marketing conferences and events that would be of interest to marketing professionals in the Eastern region. During May the Chartered Institute of Marketing are holding several events in and around the Central and Eastern region. These events offer marketers a great resource to current marketing trends.
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The importance of social media– can your company afford to be without it?

There was a time when social media was viewed with trepidation by some companies yet it now seems we have moved into an era where most companies cannot live without it! Back in 2010 only 35% of businesses used social media and 60% of those businesses did not have a strategy in place whereas now.
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Brands making the most of the ever changing digital age…

The digital world is experiencing the recent growing trend of ‘dual screening’, which involves people using devices such as laptops and smartphones whilst watching TV. This is therefore providing a new opportunity for brands to increase engagement with their consumers. With people’s 21st century busy lifestyles, multi tasking has always been an essential part of.
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A new take on digital content

A Cambridge based company has seen it’s augmented reality software ‘Aurasma’ feature in the media spotlight this week in the form of Jamie Oliver’s new cook book launch as well as for clothing retailer Forever 21 and the software’s capabilities are likely to be a hot topic amongst those in online marketing jobs. Aurasma is.
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Successfully branding our UK counties

Suffolk has recently uncovered its plans to launch its new tourism campaign, the campaigns slogan being ‘The Curious County’. This new promotion scheme is an inventive twist of alliteration designed to encourage tourists to visit and explore the region. Unfortunately the MP of Bury St Edmunds was anything but impressed by the idea stating, "There.
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Olympics causes decrease in job applicants

London is still buzzing from the success of the Olympics. The UK tried to capitalise on the opportunities presented by the Olympics and even though the games may have been a good excuse to celebrate and act as a temporary escape from reality the event has had a significant impact on the UK’s economy. The.
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Social media is helping to boost e-commerce sales

With there now being more and more different ways for us to make our purchases, companies should utilise these opportunities in order to make themselves as visible as possible on the marketplace, particularly on the web as e-commerce sales continues to rise. Social media is now also playing its part in e-commerce sales particularly Facebook..
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Are you using Pinterest yet?

Pinterest is now one of the top three social networking sites in the US, overtaking Google+ and LinkedIn; however it has struggled to take off in the same way here in the UK. The site works by users ‘pinning’ images to your own personal ‘boards’ in a way similar to a traditional cork board, other.
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Tips to maximise your Twitter potential and boost engagement levels

A new study by Buddy Media has revealed new strategies for using Twitter in the most effective way. The study identified common trends with tweeting that can have a negative impact on a marketing campaign; these main issues were found to be tweeting at the wrong time, tweeting too much and with too many or.
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Is social media to become a social complaints platform?

Eptica has recently carried out a Social Customer Service survey and found that 26% of consumers make complaints via company’s social media sites. Consumers felt that they would receive a quicker response by contacting companies directly this way when in fact a staggering 83% of those surveyed were disappointed with the response they had received.
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New social commerce strategy for well-known FMCG brand

The major FMCG company, Reckitt Benckiser has announced its plans to launch an alternative of its popular Cillit Bang product through Facebook exclusively in an attempt to improve their social media activity and to promote this as part of their overall sales and marketing strategy. The product that will be the first to be trialled.
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Are we becoming a nation of job flirts?

According to a recent report carried out by Taelo Corporation, social networking has created a nation of UK job flirts. The ease of following a company that a jobseeker is interested in working for or liking a recruitment agency’s page has become very simple. It enables the jobseeker to passively look at new opportunities without.
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Domino’s Digital Initiatives Boost Flagging Sales

The use of social media as a marketing tool is widely criticised by many in the consumer field; not by Domino’s Pizza though. The fast-food giant has dubbed 2011 as ‘the year of the app’ and suggests that money-saving digital means have been the route to the company’s recent turnaround. The retailer claim that Group.
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Groupon – the dream website for bargain-hunters

‘Deal-of-the-Day’ website Groupon has been going from strength-to-strength since its launch in November 2008. Originally created in Chicago, the online discount site has become a global phenomenon in 44 countries; estimated revenues for 2011 have been placed in the region of $3b to $4bn. The attraction of Groupon is obvious - it provides consumers with.
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