Posts Categorized: Digital/Online

Magazines look to boost their online engagement with readers

Magazine brands looking to boost online engagement with their readers should be linking back to their traditional offline print product suggests a report. The report by the Ipsos Mori, which looked at the UK’s seven biggest women’s weekly magazines, suggests that those magazines that ask for feedback on their magazine or ask for comments on.
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The Guardian adopts a new marketing strategy

The Guardian has invested an additional £2m in its brand marketing this year and is increasing the size of its marketing team to support its new ‘digital first’ strategy. The marketing team at the Guardian is looking to add to its team and is recruiting for 9 new online marketing jobs. The new online marketers.
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Domino launches iPad app which will hopefully repeat their iPhone success

Milton Keynes based Domino has launched a new iPad app which catapults the brand into the forefront of mobile platform success. Customers will be able to view Domino’s menu, place orders and track their delivery using GPS technology. Consumers will not only be able to pay via debit and credit card but also PayPal which.
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Don’t judge a book by its cover

Hertfordshire based Tesco has hired We Are Social to devise and implement a social media strategy for their books department. Tesco’s previous history with Facebook and Twitter has not had the greatest record in the past but after the launch of their official Facebook page which focuses on customer relations and deals; its reputation has.
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The Prime Minister and Cabinet Office accrue new Head of Digital

Nick Jones has been named as the new Head of Digital for the PM and Cabinet Office. Currently heading up the Central Office of Information’s interactive services unit, Jones will step into his new role in a bid to shake-up the government’s digital communications. Having responsibility for all areas of digital communications, he will oversee.
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Surge in Social Media Community Managers across UK businesses

A recent survey carried out by EpiServer has revealed that in an attempt to bolster social media campaigns, 69% of UK businesses are looking to employ Community Managers. The results revealed that 73% of the 250 marketing decision makers that were surveyed are already or will be looking to use social media communities to market.
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Advertisers see a dramatic rise in the cost of Facebook advertising

Advertisers are finding that the cost of advertising on Facebook has increased by 74% with the price of cost per click Facebook adverts doubling between the second quarter of 2010 and the same period in 2011. These price rises come as more and more brands move away from the more traditional marketing methods such as.
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Big Brother Jumps on the Facebook Bandwagon- Busy Summer for Online Marketing Managers

If like me you thought the nation had said a final farewell to Big Brother, you would be wrong. I’m sure you heard the joyous news that the reality show will re-launch on Channel 5 this August. Love it or hate it; I guarantee you will know someone who will be holed up in their.
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Twitter beats Facebook hands-down for the FTSE 100

Latest figures from Three_D (social media division of Threepipe Communications) show that out of the 100 top companies in the UK only one third have a Facebook page while the rest prefer to use Twitter. These prove interesting statistics for online marketing managers who are using, or thinking about using social networking as a way.

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‘Facebook’ As You Go

The social media phenomenon that is Facebook seems to be spreading their net even further in the latest revelation from mobile giants O2. The mobile phone network will now provide the option to its customers to top-up their Pay As You Go accounts through a secure app. This will be the first of its kind.
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Mothercare announces strategy overhaul and UK store closures

Mothercare has announced that it is to close 110 UK stores as part of a plan to overhaul its strategy. The company which has its Head Office based in Hertfordshire is closing the stores as part of their strategy to concentrate on international and multichannel growth. Mothercare acquired the Early Learning Centre (ELC) brand in.
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Major beauty brand steps up digital marketing presence

Nivea For Men is shifting the focus of it marketing strategy away from more traditional methods and concentrating more on digital marketing. Nivea for Men, which is owned by the FMCG giant Beiersdorf, is due to launch its first social media based marketing campaign. This shift in strategy and increase in online marketing spend is.

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Facebook and YouTube focus on boosting their advertising revenues through online marketing

Social media sites such as YouTube and Facebook are continuing to focus on increasing their advertising revenues, helping to grow the UK online advertising market by over 25% to approximately £1 billion in 2010. Research firm Efficient Frontier reported a 40% increase in the cost-per-click price of Facebook ad’s in the first quarter of 2011..
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Is Using Cheap Social Media a Cop-out for Marketers?

When you see companies over-using social media or email marketing, what do you think? Cheap and lazy? These are the thoughts of Simon Carter, Marketing Director for Fujitsu’s government arm. He fears that by repeatedly using free and simple methods, the more junior marketers will ignore the traditional marketing skills they have been taught. Previously.
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Price comparison websites

With the recent announcement that BeatThatQuote.com has been acquired by Google and Nielsen’s recent report on price comparison website’s advertising spend – the competition between these comparison UK sites is going to seriously heat up. It has been publicised that Google has bought BeatTheQuote.com for £37.7m and looks to rival its price comparison counterparts. Comparison.
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Facebook – more than just a social networking site?

Since its creation in 2004, Facebook has dominated much of internet user’s activity with 50% of users logging into their account each day. What started as a social networking site is becoming much more than a way to keep in touch with family and friends. With the recent announcement that Facebook is going to hold.
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The future’s bright, the future’s Mobile Marketing

Mobile marketing has been developing over the past two years and with the increase of smartphone users in the UK it is no surprise that this method of marketing will eventually play a pivotal role in advertising. Vouchers and coupons are becoming increasingly popular amongst consumers. These are essentially downloadable applications or vouchers that present.
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