Posts Categorized: Digital/Online
Are we becoming a nation of job flirts?
According to a recent report carried out by Taelo Corporation, social networking has created a nation of UK job flirts. The ease of following a company that a jobseeker is interested in working for or liking a recruitment agency’s page has become very simple. It enables the jobseeker to passively look at new opportunities without.
Domino’s Digital Initiatives Boost Flagging Sales
The use of social media as a marketing tool is widely criticised by many in the consumer field; not by Domino’s Pizza though. The fast-food giant has dubbed 2011 as ‘the year of the app’ and suggests that money-saving digital means have been the route to the company’s recent turnaround. The retailer claim that Group.
Groupon – the dream website for bargain-hunters
‘Deal-of-the-Day’ website Groupon has been going from strength-to-strength since its launch in November 2008. Originally created in Chicago, the online discount site has become a global phenomenon in 44 countries; estimated revenues for 2011 have been placed in the region of $3b to $4bn. The attraction of Groupon is obvious - it provides consumers with.
Magazines look to boost their online engagement with readers
Magazine brands looking to boost online engagement with their readers should be linking back to their traditional offline print product suggests a report. The report by the Ipsos Mori, which looked at the UK’s seven biggest women’s weekly magazines, suggests that those magazines that ask for feedback on their magazine or ask for comments on.
The Guardian adopts a new marketing strategy
The Guardian has invested an additional £2m in its brand marketing this year and is increasing the size of its marketing team to support its new ‘digital first’ strategy. The marketing team at the Guardian is looking to add to its team and is recruiting for 9 new online marketing jobs. The new online marketers.
Domino launches iPad app which will hopefully repeat their iPhone success
Milton Keynes based Domino has launched a new iPad app which catapults the brand into the forefront of mobile platform success. Customers will be able to view Domino’s menu, place orders and track their delivery using GPS technology. Consumers will not only be able to pay via debit and credit card but also PayPal which.
Don’t judge a book by its cover
Hertfordshire based Tesco has hired We Are Social to devise and implement a social media strategy for their books department. Tesco’s previous history with Facebook and Twitter has not had the greatest record in the past but after the launch of their official Facebook page which focuses on customer relations and deals; its reputation has.
The Prime Minister and Cabinet Office accrue new Head of Digital
Nick Jones has been named as the new Head of Digital for the PM and Cabinet Office. Currently heading up the Central Office of Information’s interactive services unit, Jones will step into his new role in a bid to shake-up the government’s digital communications. Having responsibility for all areas of digital communications, he will oversee.
Surge in Social Media Community Managers across UK businesses
A recent survey carried out by EpiServer has revealed that in an attempt to bolster social media campaigns, 69% of UK businesses are looking to employ Community Managers. The results revealed that 73% of the 250 marketing decision makers that were surveyed are already or will be looking to use social media communities to market.
Advertisers see a dramatic rise in the cost of Facebook advertising
Advertisers are finding that the cost of advertising on Facebook has increased by 74% with the price of cost per click Facebook adverts doubling between the second quarter of 2010 and the same period in 2011. These price rises come as more and more brands move away from the more traditional marketing methods such as.
Twitter beats Facebook hands-down for the FTSE 100
Latest figures from Three_D (social media division of Threepipe Communications) show that out of the 100 top companies in the UK only one third have a Facebook page while the rest prefer to use Twitter. These prove interesting statistics for online marketing managers who are using, or thinking about using social networking as a way.
The social media phenomenon that is Facebook seems to be spreading their net even further in the latest revelation from mobile giants O2. The mobile phone network will now provide the option to its customers to top-up their Pay As You Go accounts through a secure app. This will be the first of its kind.
Major beauty brand steps up digital marketing presence
Nivea For Men is shifting the focus of it marketing strategy away from more traditional methods and concentrating more on digital marketing. Nivea for Men, which is owned by the FMCG giant Beiersdorf, is due to launch its first social media based marketing campaign. This shift in strategy and increase in online marketing spend is.
Facebook and YouTube focus on boosting their advertising revenues through online marketing
Social media sites such as YouTube and Facebook are continuing to focus on increasing their advertising revenues, helping to grow the UK online advertising market by over 25% to approximately £1 billion in 2010. Research firm Efficient Frontier reported a 40% increase in the cost-per-click price of Facebook ad’s in the first quarter of 2011..