Posts Categorized: FMCG/Retail

false advertising

False advertising in the fitness industry

The months leading up to the summer are amongst the busiest for the health and fitness industry. As summer holidays approach, the panic to be ‘bikini body ready’ increases. During this time, the first thing so many people do is turn to the latest fitness trends on the market to help them get slim quick..

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Keeping up with consumer retail

Two brands at the forefront of technology and innovation in the fashion retail industry. Amazon is the biggest retail behemoth of our time. From its humble beginnings as an online marketplace for books, Amazon has grown exponentially over the last 25 years. With an annual turnover in excess of £136 billion, over the years it.

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british high street

Everything Must Go: The Death of the British High Street as We Know It?

It seems like another day goes by and another High Street stalwart announces store closures or releases disappointing sales results. Yesterday, Debenhams issued its third profit warning this year, despite implementing a plan to cut costs and boost sales. It’s a story we have seen repeating itself on the news cycle of late.   In.

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buckinghamshire

This is: Big consumer brands in Buckinghamshire

A guide to consumer brands in Buckinghamshire This is the second part in our blog series about organisations operating in the consumer space across Brand’s core regions. Initially we focused on the region of Leicestershire, and are now switching our attention to the thriving region of Buckinghamshire. So, if you’re a marketing job-seeker based in and.

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This is: Big consumer brands in Leicestershire

  A guide to consumer brands in Leicestershire This is the first in a mini blog series about organisations operating in the consumer space across Brand’s core regions. Initially we’re focusing on the region of Leicestershire. So if you’re a marketing job-seeker based in and around the Leicester area, and are keen to find work.

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Death of the BOGOF. What does this mean for Brand Managers?

In February this year, Sainsbury’s became the first UK supermarket to announce the end of “Buy One, Get One Free” deals, thereby bringing to a close a trend which has become a commonplace in the UK retail scene. Many industry insiders have claimed that the move was made in anticipated response to a report from.

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Category Manager Job

5 key skills you need for a Category Manager job

Firstly, what does a Category Manager do? It is a category manager’s job to try to maximise the company’s profit from selling products within a specific category. This may be looking after a broad category such as ‘confectionery’ or they may focus closely on a more specific category, such as ‘snacking’. A category manager will.

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As advertising loses its potency, do brands need to move towards a more product-led approach to marketing?

A recent report from Nielsen showed that over the past two years, there has been a marked decline in the level of trust across a variety of the most popular advertising channels. In fact, so pronounced is the drop that only the three least trusted formats – mobile ads and texts and social media advertising.

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Why do experienced brand managers change jobs?

Brand management is one of the most sought after career paths within the consumer marketing world. In a nutshell, a modern day brand manager’s job invariably involves developing, communicating and implementing a brand plan, however, executing this successfully is much more complicated and involved than it may initially appear. It requires first class project management.

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Big consumer Brands are trotting along with the current horse meat scandal…

As you may have already heard, the horse meat scandal has been crucially spreading across the media and there is a wide variety of consumer brands involved in the outrage, including the previously popular ready-meal brand Findus. The big question for many of these big named brands is whether they can in fact recover from.
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A new take on digital content

A Cambridge based company has seen it’s augmented reality software ‘Aurasma’ feature in the media spotlight this week in the form of Jamie Oliver’s new cook book launch as well as for clothing retailer Forever 21 and the software’s capabilities are likely to be a hot topic amongst those in online marketing jobs. Aurasma is.
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Marketing vs Christmas 2012

That’s right it’s that time of year again, 2012 is fast approaching the much loved Christmas season and it appears that this year shoppers intend to spend more, according to a study by HSBC. They polled more than 2,000 people based across the UK and it has been said that a fifth of shoppers actually.
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Mothercare’s exciting new store launch

Mothercare has been through troubled times over the past few years and in May was warned that it would take around three years for them to make a profit again after a period of continuous decline. However, Mothercare has recently taken a bold step to attempt to return the business to a profitable state and.
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Carlsberg enters the UK cider market

Carlsberg has decided to launch its Somersby cider brand into the UK. The Somersby brand is owned by Carlsberg and was first launched in Denmark and Sweden. The brand will launch in the UK later this month, initially in Tesco stores and will be targeted at both the male and female demographic within the mainstream.
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Shoppers want a mix of promotions

Price based promotions occupy the majority of the supermarket aisles but a recent survey carried out by Shoppercentric has identified that this is not the most important factor for consumers making shopping decisions. The 1000 consumers were asked what they felt constituted to be good ‘value’ when shopping in supermarkets. 25% of those surveyed felt.
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Should UK alcohol marketing rules be changed?

A row over advertising alcohol rules in the UK has recently erupted between alcohol sponsors and medical bodies and charities. The health campaigners as well as The Alcohol Health Alliance which includes the British Medical Association have called for the alcohol marketing rules in the UK to be changed to reflect those of the system.
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Premier Foods focuses on their power brands

Since the start of this year, Premier Foods has overhauled their overall strategy and decided to focus their marketing spend on eight of their power brands. These include Mr Kipling, Hovis, Ambrosia and Bisto. This strategy has certainly paid off for Premier Foods as they saw an increase of revenue from these brands in the.
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New social commerce strategy for well-known FMCG brand

The major FMCG company, Reckitt Benckiser has announced its plans to launch an alternative of its popular Cillit Bang product through Facebook exclusively in an attempt to improve their social media activity and to promote this as part of their overall sales and marketing strategy. The product that will be the first to be trialled.
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Don’t forget the girls

With just under half the population of the world being female, it is surprising that many brands are still marketed at the male population. Technology is one such area. In a world that is dominated by males who design, make, sell and of course buy phones, computers, TVs, gaming consoles and all things techy, it.
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Starbucks aims to improve their in-store customer experience

Coffee chain, Starbucks has launched a new campaign to improve its in-store customer experience. The new initiative has seen customers being encouraged to introduce themselves by their first name in a bid to create a friendlier in-store atmosphere. Starbucks Baristas will now write the customer’s names on the side of their drink instead of the.
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Brands get patriotic

As preparations get under way for the Diamond Jubilee many brands are releasing patriotic campaigns to show their support. Heinz is launching limited edition vintage labels for its Heinz Beans and Heinz Spaghetti brands. These labels reflect the designs used in 1952 - the year of the Queen’s Coronation - and will feature the slogan.
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Changes in the soft drinks market

Soft drinks industry marketers are finding that they now need to add value to their marketing in order to compete in this fiercely competitive sector rather than focusing entirely on price. It has become harder for companies in the soft drinks industry to compete on price as commodity costs have risen in recent times, pushing.
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