It seems like another day goes by and another High Street stalwart announces store closures or releases disappointing sales results. Yesterday, Debenhams issued its third profit warning this year, despite implementing a plan to cut costs and boost sales. It’s a story we have seen repeating itself on the news cycle of late. In.
A guide to consumer brands in Buckinghamshire This is the second part in our blog series about organisations operating in the consumer space across Brand’s core regions. Initially we focused on the region of Leicestershire, and are now switching our attention to the thriving region of Buckinghamshire. So, if you’re a marketing job-seeker based in and.
A guide to consumer brands in Leicestershire This is the first in a mini blog series about organisations operating in the consumer space across Brand’s core regions. Initially we’re focusing on the region of Leicestershire. So if you’re a marketing job-seeker based in and around the Leicester area, and are keen to find work.
In February this year, Sainsbury’s became the first UK supermarket to announce the end of “Buy One, Get One Free” deals, thereby bringing to a close a trend which has become a commonplace in the UK retail scene. Many industry insiders have claimed that the move was made in anticipated response to a report from.
Firstly, what does a Category Manager do? It is a category manager’s job to try to maximise the company’s profit from selling products within a specific category. This may be looking after a broad category such as ‘confectionery’ or they may focus closely on a more specific category, such as ‘snacking’. A category manager will.
A recent report from Nielsen showed that over the past two years, there has been a marked decline in the level of trust across a variety of the most popular advertising channels. In fact, so pronounced is the drop that only the three least trusted formats – mobile ads and texts and social media advertising.
Brand management is one of the most sought after career paths within the consumer marketing world. In a nutshell, a modern day brand manager’s job invariably involves developing, communicating and implementing a brand plan, however, executing this successfully is much more complicated and involved than it may initially appear. It requires first class project management.