Posts Categorized: FMCG/Retail

Changes in the soft drinks market

Soft drinks industry marketers are finding that they now need to add value to their marketing in order to compete in this fiercely competitive sector rather than focusing entirely on price. It has become harder for companies in the soft drinks industry to compete on price as commodity costs have risen in recent times, pushing.
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Co-op in marketing restructure

The Co-operative Group has announced that they will aim to unify the whole Group and will be making changes to their marketing to do so. Gill Barr, Marketing Director of the Group, has revealed that the Co-op will focus their efforts on other parts of the Group rather than just concentrating on their food division..

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Domino’s Digital Initiatives Boost Flagging Sales

The use of social media as a marketing tool is widely criticised by many in the consumer field; not by Domino’s Pizza though. The fast-food giant has dubbed 2011 as ‘the year of the app’ and suggests that money-saving digital means have been the route to the company’s recent turnaround. The retailer claim that Group.
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The Lynx Effect, for Her – Lynx launches new women’s fragrance

Lynx has recently launched a new fragrance – for women. The popular Unilever brand is famed for its potent scent and – according to its advertising campaigns – the power to uncontrollably attract women to its wearers thanks to the “Lynx Effect”. But now, for the first time in the brand’s 27-year history, they have.
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Fully booked – McDonald’s new Happy Meal strategy

McDonald’s has teamed up with War Horse author and former children’s laureate Michael Mopurgo and publishers HarperCollins to give away children’s books as part of a new campaign to improve child literacy. Jumping on the back of the world-renowned stage production and new film directed by Stephen Spielberg, the initiative, backed by the National Literacy.
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Domino launches iPad app which will hopefully repeat their iPhone success

Milton Keynes based Domino has launched a new iPad app which catapults the brand into the forefront of mobile platform success. Customers will be able to view Domino’s menu, place orders and track their delivery using GPS technology. Consumers will not only be able to pay via debit and credit card but also PayPal which.
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Don’t judge a book by its cover

Hertfordshire based Tesco has hired We Are Social to devise and implement a social media strategy for their books department. Tesco’s previous history with Facebook and Twitter has not had the greatest record in the past but after the launch of their official Facebook page which focuses on customer relations and deals; its reputation has.
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Pepsi Proves Size Really Does Matter to Women

PepsiCo has launched a new smaller size alternative to their current 330ml cans as a marketing ploy to attract more women to its brand. New 250ml cans will be available after marketing managers at the company hope it will ‘fill a gap in the market’. Promotion of this new range will include a sampling campaign.
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Retailers turn to customer loyalty to secure sales

Whitbread have announced that they are seeking an agency to look after its CRM business. The company, who are based in Luton, are looking to build closer relationships between all of their brands which include Beefeater Restaurants, Premier Inn and Costa Coffee. This new appointment has come about because of a new customer loyalty strategy.
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Major beauty brand steps up digital marketing presence

Nivea For Men is shifting the focus of it marketing strategy away from more traditional methods and concentrating more on digital marketing. Nivea for Men, which is owned by the FMCG giant Beiersdorf, is due to launch its first social media based marketing campaign. This shift in strategy and increase in online marketing spend is.

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Competition heightens amongst High Street beauty retailers

Boots has become the latest high street retailer to feel the effects of the economic downturn, reporting a mere 0.4% annual like-for-like sales growth. However, their international parent company, Alliance Boots, has announced a 15.1% increase in revenues in comparison with its UK retail business which achieved a 1.7% revenue increase. The results for Boots.
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