Posts Categorized: Leisure/Travel

Should Pokémon ‘Go’ away in the workplace?

So, (in case you’ve been living under a rock for the past week) Pokémon Go is a newly released, free-to-play, augmented reality game for Android and iPhone. The game has been somewhat of a global phenomenon, and has got us all out Pokémon hunting with our smartphones in the real world.   Currently the top.

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Leicester City – What Marketers Can Learn

  There’s a touch of a Hollywood ‘rags to riches’ narrative about Leicester City’s spectacular triumph in the Premier League, yet far from the showy glitz and glamour of the celebrity spotlight, the team’s success has been driven by something far humbler as well as human. I’m no authority on football, yet as someone who.

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The World Cup vs Social Media

The FIFA World Cup 2014 kicked off in Brazil just over a week ago, but even before the tournament began it was clear that this year’s event was going to have a huge impact on the marketing industry and even more so on social media.  A study was released by Adobe Systems that predicted that.
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Successfully branding our UK counties

Suffolk has recently uncovered its plans to launch its new tourism campaign, the campaigns slogan being ‘The Curious County’. This new promotion scheme is an inventive twist of alliteration designed to encourage tourists to visit and explore the region. Unfortunately the MP of Bury St Edmunds was anything but impressed by the idea stating, "There.
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Sponsorship still a valued aspect of marketing – Norwich and Peterborough extend Canaries partnership

Head of Sales and Marketing of Norwich City Football Club, Will Hoy, has expressed his delight at a recent extension of Norwich and Peterborough Building Society’s support for the team. With an affiliation between the club ad NPBS that stretches back to 1992, and the club’s main sponsorship now showcasing Aviva’s logo, it may have.
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Time for a change in sports marketing

Football clubs need to refocus their marketing strategies back on to their core fans, who are those that support the club as their favourite team, in order to protect their long-term prospects. Many of the major football clubs have been concentrating on chasing lucrative sponsorship deals over recent years within the Premier League rather than.
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Whitbread announces expansion and recruitment plans

The Whitbread Group which owns Costa Coffee and the hotel chain Premier Inn has announced that it is planning a rapid expansion of these two brands to be supported by the creation of 10,000 new jobs over the next three years. The expansion plans will involve 10,000 new Premier Inn rooms as well as a.
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Groupon – the dream website for bargain-hunters

‘Deal-of-the-Day’ website Groupon has been going from strength-to-strength since its launch in November 2008. Originally created in Chicago, the online discount site has become a global phenomenon in 44 countries; estimated revenues for 2011 have been placed in the region of $3b to $4bn. The attraction of Groupon is obvious - it provides consumers with.
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UK travel companies’ merger could leave marketers in uncertainty

Peterborough based Thomas Cook’s merger with Co-operative Travel and the Midlands Co-operative has been approved by the Competition Commission. This will create one of the largest multi-channel travel retailers within the UK. The new venture will increase the brands internet presence and create a large network of over 1200 high-street stores. It is believed that.
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One year to go – London 2012 Olympic Games themed advertising campaigns are launched

With only one year to go until the opening ceremony of the London 2012 Olympic Games, well known brands are launching their Olympic themed advertising campaigns to increase awareness of their official Olympic partner status. Olympic Partners launching advertising campaigns this week include Holiday Inn and Thomas Cook. The Holiday Inn brand, which is part.
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