Posts Categorized: Marketing

Meet the brands investing in their marketing talent right now

As the marketing industry emerges from the pandemic, it is crucial that those working within it have the right skills to help their brands recover and grow. In this article, hear from the marketing leaders making investment in their function a priority as Covid recovery approaches. Consumer behaviour has changed rapidly and radically during lockdown.

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How to spot a toxic work environment when job hunting

“Don’t you know that you’re toxic?” Anyone who has been on LinkedIn or Twitter in the last week will have seen the allegations levelled against a certain unconventional craft beer brand by a number of its former employees. The claims that this company fostered an atmosphere of “toxic attitudes” and a “residual feeling of fear”.

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Standing out as a candidate!

  If you’ve been on Linkedin recently, you would have seen some of the ways candidates are applying for roles and trying to make themselves seen. And let’s just say some are wild. Do you feel like you have to really think out of the box to now be seen by your future employers? Do.

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Who’s in your ‘personal boardroom’?

How marketers can boost their careers by identifying and leveraging people who can form their own ‘personal boardroom’ A post-pandemic jobs boom is set to be upon us. The Evening Standard has predicted a “war for talent” as hiring opens back up, with one global advertising CEO calling the jobs market “hot”. And 38% of.

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Working from the office again…

I think the main question we’re all asking ourselves is ‘are we ready for office life again?’ It’s safe to say the days of working back in the office have been long anticipated and this may or may not be good news to some. For over a year our lives have done a 360 and.

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Counteroffer Considerations

  Securing a new role can be a hard slog or a speedy, whirlwind process – every employer is different, but it is important to know what to expect if you do make it to the final hurdle. If you’ve been presented with a job offer that you want to accept, there are a few.

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A Recruiters View On The Marketing Jobs Market

  Wow! What a difference a few weeks can make to the marketing recruitment market and isn’t it a buoyant market now! Over the last few weeks, we’ve been working on more new positions than before COVID-19, which has started to feel less of a world away now shops, pub gardens and restaurants (with their.

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From Wagamama to fast growing food SME: Ross Farquhar, Little Moons

To have your product sold out in stores thanks to it being the centre of a surprise viral frenzy on TikTok has been all in a day’s work for Little Moons marketing director Ross Farquhar. The hashtag #littlemoons has racked up over 204 million views on TikTok, snowballing after one TikTok user posted a video.

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The building blocks of an effective brand strategy

The first part of our series looked at the six big benefits of setting a brand strategy, and why it should be a priority for today’s marketers.  In this second part, I’m going to describe the elements that make up a brand strategy and the role they play in creating a clear definition of your.

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Do’s & Don’ts of Online Interviewing

By Arran Roberts CIM – Digital Marketing Manager at EQUUS. In what has been a very different few months from “The Norm”, I’m sure you are as excited as I am for the day when phrases such as “Social Distancing”, “Stop the Spread” and “Covidiots” are locked in an archive, never to be heard from.

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Inside the world of hype-brand partnerships

Hype brand collaborations are forging new paths to growth by accessing untapped sub-cultures. Find out how in this analysis of the Sprite x Jeff Staple collaboration How much would you pay for a biscuit? If you were really, really hungry you might offer, what, double? They are, after all, consumables. A couple of bites and.

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9 Ways to Make Content Marketing More Creative

Guest blog post from Jim Kinloch, Conversion Detectives, a creative content marketing agency in Herts – Content Marketing Gold Everything online is content. Not everything online is original. Where to Start with Content? What we’re talking about here is being a mite more creative with what we put on our website, our email and our.

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Personal brand: What is it and why do I need to build one?

If you’ve been on LinkedIn lately, you’ve probably seen the phrase ‘personal brand’ pop up a few times. Used to describe the amazing potential that can come from consistent and relevant posting over LinkedIn, a personal brand is a key part of business relationship building that many job seekers overlook. Gary Gumbleton, Creative Director at.

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Do marketers get the credit for the sales they generate?

  I’ve worked in sales & recruitment for over 25 years, in terms of my recruitment career 10 years of that focused on marketing and now specialising in sales & business development. In that time I’ve had the pleasure of sitting next to some fantastic salespeople but additionally some great marketeers, and this is a.

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How to stay positive & creative during lockdown

Lockdown 3.0! Definitely another reason to focus on you right now and although we’ve been here before, it doesn’t make it any easier on our mental health BUT even if one of these points we’ve shared, on how we stay positive and creative during lockdown, helps you, then our work here is done! I’m sure.

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What is the impact of John Lewis’s call…

…for consumers to give and show love this Christmas, amid a turbulent festive period for retailers? For many, the advent of the John Lewis Christmas advert signals the start of the festive season. It started from humble beginnings back in 2007, but it’s been a multi-million-pound production in recent times, one that has served as.

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SEO tools websites that are helpful in digital marketing

When we asked advertisers which strategies, they usually use to market the websites or a brand, they usually tell the common tools for digital marketing. These tools are usually for keyword research, site analysing, backlink research and content analysis, modification, third-party referencing, effort, and email marketing. Although there is no general tool that serves every.

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Why it’s time to reboot the C-suite

  The coronavirus pandemic has sparked further discussion about the role of the CMO and its relevance in facing today’s challenges. The need for empathy during turbulent times has never been clearer but, if the CMO role is to be rebooted, the entire C-suite need a refresh too. These extraordinary times demand a fundamental rethink.

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Marketers must embrace older consumers properly

Over-65s are affluent, accepting of brands and increasingly accessible via digital channels. Here’s how marketers should approach them… Last summer, CIM’s Catalyst magazine ran a cover story called ‘Age of Wonder’. It looked at how over-50 consumers were “woefully underserved” by stereotypical media images and reductive marketing campaigns. A year on, research shows the global.

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