As the marketing industry emerges from the pandemic, it is crucial that those working within it have the right skills to help their brands recover and grow. In this article, hear from the marketing leaders making investment in their function a priority as Covid recovery approaches. Consumer behaviour has changed rapidly and radically during lockdown.
To have your product sold out in stores thanks to it being the centre of a surprise viral frenzy on TikTok has been all in a day’s work for Little Moons marketing director Ross Farquhar. The hashtag #littlemoons has racked up over 204 million views on TikTok, snowballing after one TikTok user posted a video.
If you’ve been on LinkedIn lately, you’ve probably seen the phrase ‘personal brand’ pop up a few times. Used to describe the amazing potential that can come from consistent and relevant posting over LinkedIn, a personal brand is a key part of business relationship building that many job seekers overlook. Gary Gumbleton, Creative Director at.
Source: https://pixabay.com/photos/news-daily-newspaper-press-1172463/ Digital PR is one of the fastest evolving facets of marketing. But what exactly does it involve? Here is a warts-and-all breakdown of what a digital PR’s day to day work entails. A digital PR’s role involves getting your client’s brand featured on websites where their target audience is likely to visit. It.
Since the sending of the first email back in the 70s, a lot has changed. Emails have evolved to become a leading medium of formal as well as informal communications. Since the beginning of the email era, emails have been utilised in almost all aspects of life. One of the most important and modern uses.
With major changes to customer needs and technology, organisations of all kinds are using marketing to leverage change. We take a look back at key campaigns of the last 12 months that examine how marketing will continue to develop in the future, and how marketers can engineer change with effective campaigns. JD Wetherspoon – last.
A plastic revolution Ever since Blue Planet II aired last year, Sir David Attenborough has single-handedly spurred a revolution in the UK. Making us more aware of our plastic consumption, the amount of plastic waste and pollutants in the environment, and highlighting the damage this does to animals and the ecosystem. If we’re being honest,.
“Public Relations is the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics.” Chartered Institute of Public Relations The competition for jobs in Public.
A Layman’s Guide to Being a Nice Company to Interview With Having worked in recruitment for almost eight years it still amazes me that so many companies spend millions of pounds each year on PR, social media, crisis communications, brand management etc. to keep their image and reputation intact, but pay no attention to the bad.
Are you a hardworking PR professional based near Cambridge? Fancy networking over an espresso martini? Brand Recruitment is excited to announce that we have partnered with regional PR networking group, PR Hub, for a Christmas networking drinks evening as the winter break approaches. What: PR Hub Live Christmas meet-up When: Tuesday 15th December from 8pm.
If you are thinking about developing a career for yourself in marketing or want to know which paths there are to take now you have decided on your career – we are here to help! A career in marketing is full of opportunities and can open up several different avenues, which may leave you wondering.