Posts Categorized: PR

Marketing campaigns of the future

With major changes to customer needs and technology, organisations of all kinds are using marketing to leverage change. We take a look back at key campaigns of the last 12 months that examine how marketing will continue to develop in the future, and how marketers can engineer change with effective campaigns. JD Wetherspoon – last.

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green is the new black

Green is the new black: Are brands after a PR opportunity?

A plastic revolution Ever since Blue Planet II aired last year, Sir David Attenborough has single-handedly spurred a revolution in the UK. Making us more aware of our plastic consumption, the amount of plastic waste and pollutants in the environment, and highlighting the damage this does to animals and the ecosystem. If we’re being honest,.

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career in PR

5 skills you need for a successful career in PR

“Public Relations is the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics.” Chartered Institute of Public Relations   The competition for jobs in Public.

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Bad Recruitment = Bad PR

A Layman’s Guide to Being a Nice Company to Interview With   Having worked in recruitment for almost eight years it still amazes me that so many companies spend millions of pounds each year on PR, social media, crisis communications, brand management etc. to keep their image and reputation intact, but pay no attention to the bad.

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Calling all PR/marketing pros in the East of England!

Are you a hardworking PR professional based near Cambridge? Fancy networking over an espresso martini? Brand Recruitment is excited to announce that we have partnered with regional PR networking group, PR Hub, for a Christmas networking drinks evening as the winter break approaches. What: PR Hub Live Christmas meet-up When: Tuesday 15th December from 8pm.

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What does a career in marketing involve?

If you are thinking about developing a career for yourself in marketing or want to know which paths there are to take now you have decided on your career – we are here to help! A career in marketing is full of opportunities and can open up several different avenues, which may leave you wondering.

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This is the Alt tag

Calling all Cambridge PR Pros

Are you a hardworking PR Pro based near Cambridge? Would you like the opportunity to unwind, chat and network over a drink or two?

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Marketing events taking place during May

Brand Recruitment are always on the lookout for exciting marketing conferences and events that would be of interest to marketing professionals in the Eastern region. During May the Chartered Institute of Marketing are holding several events in and around the Central and Eastern region. These events offer marketers a great resource to current marketing trends.
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Mums are the new focus for brand PR strategies

More and more mums are now using search engines as part of their everyday family life and they are therefore becoming a stronger focus of brand PR strategies. As a result companies are turning to social media networks in order to ensure their message reaches these online-savvy parents meaning those in PR jobs need to.
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Mothercare’s exciting new store launch

Mothercare has been through troubled times over the past few years and in May was warned that it would take around three years for them to make a profit again after a period of continuous decline. However, Mothercare has recently taken a bold step to attempt to return the business to a profitable state and.
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Nivea’s PR blunder

The Nivea brand which is owned by German parent company Beiersdorf has recently had to handle a PR blunder after the company’s new chief executive recently announced to German national press that Nivea’s brand ambassador, singer Rihanna wasn’t the right person to represent the brand. Chief executive, Stefan Heidenreich, had described Rihanna as a ‘no-go’.
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