Posts Categorized: PR

Working in Digital PR -The Good the Bad and the Ugly

Source: https://pixabay.com/photos/news-daily-newspaper-press-1172463/ Digital PR is one of the fastest evolving facets of marketing. But what exactly does it involve? Here is a warts-and-all breakdown of what a digital PR’s day to day work entails. A digital PR’s role involves getting your client’s brand featured on websites where their target audience is likely to visit. It.

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How Email Automation Can Help You To Grow Your Business

Since the sending of the first email back in the 70s, a lot has changed. Emails have evolved to become a leading medium of formal as well as informal communications. Since the beginning of the email era, emails have been utilised in almost all aspects of life. One of the most important and modern uses.

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Marketing campaigns of the future

With major changes to customer needs and technology, organisations of all kinds are using marketing to leverage change. We take a look back at key campaigns of the last 12 months that examine how marketing will continue to develop in the future, and how marketers can engineer change with effective campaigns. JD Wetherspoon – last.

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green is the new black

Green is the new black: Are brands after a PR opportunity?

A plastic revolution Ever since Blue Planet II aired last year, Sir David Attenborough has single-handedly spurred a revolution in the UK. Making us more aware of our plastic consumption, the amount of plastic waste and pollutants in the environment, and highlighting the damage this does to animals and the ecosystem. If we’re being honest,.

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career in PR

5 skills you need for a successful career in PR

“Public Relations is the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics.” Chartered Institute of Public Relations   The competition for jobs in Public.

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Bad Recruitment = Bad PR

A Layman’s Guide to Being a Nice Company to Interview With   Having worked in recruitment for almost eight years it still amazes me that so many companies spend millions of pounds each year on PR, social media, crisis communications, brand management etc. to keep their image and reputation intact, but pay no attention to the bad.

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Calling all PR/marketing pros in the East of England!

Are you a hardworking PR professional based near Cambridge? Fancy networking over an espresso martini? Brand Recruitment is excited to announce that we have partnered with regional PR networking group, PR Hub, for a Christmas networking drinks evening as the winter break approaches. What: PR Hub Live Christmas meet-up When: Tuesday 15th December from 8pm.

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What does a career in marketing involve?

If you are thinking about developing a career for yourself in marketing or want to know which paths there are to take now you have decided on your career – we are here to help! A career in marketing is full of opportunities and can open up several different avenues, which may leave you wondering.

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Marketing events taking place during May

Brand Recruitment are always on the lookout for exciting marketing conferences and events that would be of interest to marketing professionals in the Eastern region. During May the Chartered Institute of Marketing are holding several events in and around the Central and Eastern region. These events offer marketers a great resource to current marketing trends.
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Mums are the new focus for brand PR strategies

More and more mums are now using search engines as part of their everyday family life and they are therefore becoming a stronger focus of brand PR strategies. As a result companies are turning to social media networks in order to ensure their message reaches these online-savvy parents meaning those in PR jobs need to.
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Nivea’s PR blunder

The Nivea brand which is owned by German parent company Beiersdorf has recently had to handle a PR blunder after the company’s new chief executive recently announced to German national press that Nivea’s brand ambassador, singer Rihanna wasn’t the right person to represent the brand. Chief executive, Stefan Heidenreich, had described Rihanna as a ‘no-go’.
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