Creating a movement & anointing heroes

James Parton of The Bradfield Centre at The Marketing Meetup, Cambridge (04/09/2018)

James Parton is the Managing Director of The Bradfield Centre in Cambridge, a collaborative entrepreneurial community of technology start-ups and scale-ups. Having spent most of his career prior to The Bradfield Centre at start-ups and corporate companies, the talk has a main focus around start-up/tech companies and how marketers in these businesses can create a movement and anoint heroes.

Based around his own experiences, and having launched and run three software developer programs over the past decade; James’ talk includes some of the high-level concepts he used and/or developed when he was working at Twilio and other technology organisations such as O2 and Telefonica.

Watch the whole Cambridge Marketing Meetup 22 

Attend the next The Marketing Meetup near you www.themarketingmeetup.com

A big thank you to Somersault for filming and putting together this video for your viewing pleasure.

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