As marketing recruitment specialists, candidates often ask us for advice on qualifications and ways to improve their CV and skills. Alongside trying to gain as much marketing work experience as possible, the qualifications that we always recommend are those provided by the Chartered Institute of Marketing (CIM).
When briefing us for a job requirement, employers will often say that they want the candidate to be CIM qualified – and whilst this is often not essential, many employers would say this type qualification would be highly desirable.
In our recent Marketing Recruitment Review and Salary Survey 2016 our findings revealed that 17% of marketers surveyed had CIM Diplomas and 15% had CIM Certificates. Unsurprisingly, CIM qualifications were the second most common qualifications marketers possessed, after a university degree. It’s also worth pointing out that some marketing specific degrees can be CIM accredited, whereby students studying the accredited degree can gain a CIM qualification without having to do all of the usual assessments.
Whether you’re at the beginning of your career wondering if a CIM qualification is for you, or you already have a few years’ marketing experience and are now considering developing your skills and knowledge further…Here are five reasons we give to get CIM qualified:
1. Your CV will stand out.
A CIM qualification is not only a great way for someone just starting out to help boost their CV and build their marketing career, but it is also a way for someone with many years of experience, or someone who may have had a spell out of marketing, to keep their skills and knowledge up-to-date.
There are a number of different CIM courses and qualifications, not just the Diploma and Certificate. Marketers and CIM members can also benefit from the likes of day courses, conferences, and in-company training. These are a great way of keeping up-to-date with the latest trends and knowledge, and your CV looking good to potential employers – giving you an edge over other candidates. A CIM course or qualification can also be a way to fill a gap in your experience; for example you may have many years of experience in offline marketing but have not done much on the digital side of things – so in this case a specific digital course might be of interest. CIM qualifications are also recognised internationally.
2. Your studying can fit around you.
One of the great things about a CIM qualification is that there are a number of ways you can study, whether it’s at home, at work or in the classroom.
The CIM have a number of study centres throughout the UK (and the world) where you can gain your qualification in a way that suits you, be it face to face, or through blended and distance learning. Being based in Cambridgeshire, we are fortunate enough to work closely with one of the most the prestigious study centres and providers of professional marketing qualifications and courses in Europe, Cambridge Marketing College (CMC).
So unlike studying for a traditional degree, a CIM can be done alongside your day job – a CIM Diploma in Professional Marketing is equivalent to an undergraduate degree.
3. You could get a pay rise or promotion.
Not only does being CIM qualified/a CIM member give you professional recognition and demonstrate your dedication towards your profession, but surveys have shown that those who are CIM qualified/CIM members can earn around 10% more than non-members over the course of their career. Someone who has completed a CIM qualification may also find themselves able to get a more senior marketing job when looking for new role, or a promotion within their current team upon completion.
Another monetary benefit of studying for a CIM is that sometimes your current employer (depending on the nature of your role and organisation) will sponsor your studies, as your being qualified will naturally benefit them as an organisation. Many employers who do this may also allow you time to study for your assessments or do your distance learning course.
4. There is a course, qualification or module available for every marketer.
The CIM provide training courses and learning opportunities for marketing professionals at every stage of their career; from the CIM Foundation Certificate in Marketing, to the CIM Postgraduate Diploma. This is as well as a range of training courses available at various levels and specialising within different, specific areas of the marketing spectrum. For example the Copywriting Masterclass 2 day course, or the Google Analytics 1 day course.
5. You will be provided with on-going support and benefits.
Not only does being CIM qualified give you knowledge, skills and professional recognition that will boost your career; being a member of CIM (MCIM) or having studied through a high profile training provider such as Cambridge Marketing College, gives you on-going support, networking opportunities, access to top marketing resources and free legal advice. There also other benefits of being a member, such as discounts on courses, conferences and books.
We’re sure there are more reasons and benefits we could mention! We’d love to know if there are any ways being CIM qualified has helped you, or if you have any questions about any of the qualifications available.
Read our blog on ‘The value of marketing qualifications and training courses‘