Creating a reliable, professional looking website goes way beyond the aesthetics. This is because your design choices can have a great impact on your site’s SEO.
As such, web developers should strive to master SEO techniques and incorporate them into their design if they’re to improve their site’s visibility and search engine rankings.
SEO-driven web design alongside a good digital marketing strategy goes a long way to driving more traffic to your business and boosting your chances of achieving success online.
In this article, we’ve put together some great ways to effectively incorporate SEO into your web design.
Integrate social media platforms into your website
Search engines, just like your customer-base, place a lot of value on social networking channels. Integrating social platforms accounts such as LinkedIn, Twitter, Facebook, and Pinterest into your design improves your search engine rankings. It also enhances your online presence by increasing your followers and expanding your fan-base.
Optimise your images for SEO
Most people optimise text on their web pages but then neglect the images. When uploading images to your site, make sure they’re not too large – images of size 30 to 100kb with a resolution of at least 72dpi would be ideal. Additionally, make the image attributes descriptive by adding a keyword to the alt text section. Search engines read and consider the alt attributes when ranking images. Uploading images that comply with this criteria will improve your rankings significantly.
Update your web pages with new content
Creating fresh content for your web pages ensures that your website remains relevant and engaging to the visitors. From an SEO perspective, websites with updated content will rank higher than those with obsolete content. New content indicates your website is up to date thus prompting a greater crawling frequency by search engine bots.
Avoid using too many flash elements
Overusing flash elements on your website can distract your visitors and affect the website’s ranking. If you do not know how to make flash objects accessible and friendly to web-crawlers, then avoid using them for navigation. They make it difficult for search engines to crawl and consequently rank your website.
Add keywords to page titles, headings, and meta descriptions
Most webmasters only focus on adding keywords in their website content and blog posts. However, there are other key fields where target keywords ought to be included including tags, footer links, file names, website slogans, and URLs.
Using appropriate keywords in your title and header tags is a great way of improving on-page SEO. Likewise, including the main keywords in your meta-descriptions helps to increase the number of clicks and search engine ranking as well.
To find and learn about the most appropriate keywords for your site, consider using reputable SEO tools like Ahrefs, Semrush, Moz, CognitiveSEO, and Similar Web among others. You can choose to choose to try each of them on your own by taking advantage of their free or highly subsidised trial periods. Alternatively, you can look for detailed guides that dissect how each works. For example, this Similar Web Vs Semrush resource details how these two industry leaders compare when it comes to offering competitive intelligence to digital marketers like web designers and SEO enthusiasts.
Responsive web design
We’re living in an era where mobile technologies are slowly dominating every industry. This also applies to web design and SEO. Most users surf the web using mobile devices such as smartphones and tablets. What this means is that web developers should ensure responsive design is their default design mode. Some SEO tools such as Google Analytics, Semrush, and Similar Web can help in testing your website for mobile-friendliness.
Other than a mobile-friendly design, make your site easy for visitors and search engines to navigate. The site’s speed or load time is another design consideration that affects your SEO. It’s been found that Google and other search engines penalise websites with long loading times.
Make your URL search-friendly
The structure of URLs can have an effect on a site’s SEO. To create URLs that both search engine bots and users will love, observe the following standard practices.
First, make your site’s URLs as short as possible. Additionally, choose a URL that describes the content of each page in a clear fashion. For example, you can include keywords or break up the words in your address to improve readability. Finally, be extra careful when dealing with blogging software that automatically generate strings of letters and numbers or any other special codes for page URLs. The best CMS platforms will allow you to customise your website URLs to ensure they’re search friendly.
By incorporating these SEO practices into your web design, you can greatly improve your website’s visibility on search results. If you’re building a website or already have one running, make these changes and see how it affects your overall ranking!
If you’re keen to gain insider knowledge on all things web design and SEO, Brand Recruitment proudly sponsor the fantastic Optimisey SEO Meetups which you should definitely check out!Share this: