Brand Recruitment have partnered exclusively with a market-leading, global consumer business to recruit for their new Senior Category Analyst!
Our award-winning client is searching for an experienced Senior Category Analyst to join their busy Hertfordshire team. With at least 5 years’ category experience under your belt, you will have a strong commercial mindset and a head for figures, as well as a creative flair to help you create customer-led marketing strategies to drive the business forward. A confident presenter and public speaker, you will be at home pitching to key retailers and be comfortable liaising with stakeholders at all levels. Using your exceptional communication skills, you will be skilled at presenting complex data simply and concisely and be persuasive when pitching marketing strategies drawn from data analysis and customer insights.
As Senior Category Analyst, a large portion of your role will focus on the management of key data, analysing sales figures and forecasts to determine marketing strategies moving forward, using key insights gained from consumers to evolve the strategy in line with demand. You will have the confidence and experience to get stuck into this exciting and hands-on role, presenting your findings not only to stakeholders within the business but also to key retailers and buyers. To ensure you have the most up to date and accurate information at your fingertips, you will commission market and consumer research projects, to help you gain insight into key market trends and consumer behaviour, combining your findings with sales data to shape the retail marketing strategy for the business. Your role will see you be responsible for driving the category within key retailers and ensuring these retailers support the business objectives.
This is a fantastic opportunity for an experienced, passionate and driven Category Analyst who is confident and articulate when presenting to key retailers and stakeholders. With an analytical focus and customer-first mindset, you will have proven experience successfully driving category sales for a consumer business.
Due to the location of this Hertfordshire office, this role could be of interest to those living in St Albans, Hemel Hempstead, Berkhamsted, Welwyn Garden City, Enfield, London, Hatfield, Watford, Cambridge, Cambourne, Borehamwood, Cheshunt, Stevenage, Luton, Bishop’s Stortford and Harlow.
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