Interim Head of Marketing & Customer Experience

Published
July 12, 2021
Location
Hertfordshire
Category
Job Type
Salary
£70,000 - £85,000 plus car and bonus
Job Reference
SLJ11522
Industry
Consumer
Local Town
Hatfield

Description

Interim Head of Marketing & Customer Experience, Hatfield - 

The Opportunity

A UK market leader within their industry, having been an ‘invisible’ brand for the last 100+ years, are now looking to transform their company positioning and customer engagement. We’re looking for innovative change drivers, you’ll be overhauling the brand and creating a bold, present and noticeable positioning for this company.

With excellent resources behind you, you’ll be making a difference from day one to drive two key objectives. This is very much a hands on and strategic role so you’ll need to have a strong balance!

Offering two days home working and a very competitive package, it’s a great time to join. We can consider on an interim basis, initially looking at 2-3 months.

Your Experience

  • Ideally at least 4-6 years experience within a consumer facing marketing role, ideally on the leadership team
  • Demonstrable experience pushing marketing forward and driven customer engagement
  • Ability to become passionate and obsessed with the company mission, ideally already with a passion for sustainable resources
  • Highly experience within designing customer journeys and utilising insight to drive marketing plans
  • Exceptional stakeholder management experience and ability to work collaboratively
  • Knowledge and know-how to build company partnerships and outsources projects
  • Dynamism to recognises key business opportunities
  • Creative outlook to marketing, we need someone to transform the marketing, transform the brand and build customer relationships
  • Capable brand management and ability to drive trust and perception of the brand
  • Clear ability to make data informed decision and understand marketing data

Your Responsibilities

  • Owning the strategy and design of company touchpoints and managing the improvement of customer touch points
  • Acting as the voice for the customer and challenging the way they market and position the brand
  • Utilising customer insight to drive effective and transforming marketing campaigns across channels, with the support of a team
  • Owning the design and delivery of bold campaigns and brand transformation!
  • Demonstrating knowledge of CRM and optimising customer journey!
  • Appointing key agencies and managing core relationships and understanding blockers to campaign implementation
  • Expertly managing the budget to enhance resources and economically delivering business transformation
  • Managing brand positioning, customer comms, customer insight, design and optimisation –  effectively owning the company brand and working as the advocate, which will have you overseeing all marketing activities

Huge, huge, huge and massively rewarding opportunity to push this company into a new phase during a pivotal point in the industry.

Due to the location of their Hatfield head office, this role is commutable from, those based in Welwyn, Stevenage, Watford, St Albans, Cambridge, Harrow, Wembley, Edgware, Chelmsford, Chipping, Hitchin, Luton, Aylesbury and most parts of Hertfordshire.

For registration purposes please could you let us know where you are currently based or which locations you are considering as well as your required salary and notice period.

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