Senior PPC Specialist

Published
April 29, 2021
Location
Hertfordshire
Category
Job Type
Salary
£50,000 - £60,000
Job Reference
SBP11385
Industry
Software
Local Town
Stevenage

Description

Senior PPC Specialist, Stevenage -

A brilliant client of ours is looking for a talented B2B customer acquisition specialist to be help drive forward their ambitious growth plans throughout 2021 and beyond.

This brand-new role exists to continuously optimise their traffic acquisition and conversion mix, by executing key campaigns across various paid ads platforms. In alignment with a wider corporate plan, you will maintain a forensic eye on digital performance metrics, conversion rates, and ROAS.

You will take full ownership of the end-to-end digital marketing strategy and budget to develop new leads, identify clear and actionable ROAS metrics, multi-attribution models, and amplify their content resources to relevant audiences online.

You will be responsible for building, optimising, and reporting on the performance of all paid marketing campaigns across the search and social platforms. In addition to driving qualified traffic to the website, you will be responsible for onsite CRO activities to ensure the greatest ROI is achieved.

Naturally, you will be a PPC expert, have a very strong understanding of SEO principles (as well as how to align SEO and PPC efforts), and will thrive on tactical and strategic paid account optimisation but know there are always ways to extract greater value through continuous testing.

You will be responsible for creating multi-attribution models within Google Analytics, CRO split tests to improve both paid and organic traffic value, develop LTV insights, and providing strategic direction to the department to ensure efforts align with the overall business objectives.

Advanced excel and analytical skills are essential for the role, as well as an ability to clearly communicate performance summaries to the key business decision makers.

You will be responsible for managing all paid advertising platforms for four web properties (three within the cyber security space and a rapid growth SaaS cloud hosting start-up).

Although this role will not have people management responsibilities initially, the potential for growth will offer the right candidate with the opportunity to build, lead, and manage a team in the near future.

Due to the location of their Stevenage based office, this role is commutable from Baldock, Stevenage, Hitchin, Welwyn Garden City, Letchworth, Hatfield, Royston, Cambridge, Buntingford, Biggleswade and most parts of Hertfordshire.

For registration purposes please could you let us know where you are currently based or which locations you are considering as well as your required salary and notice period.

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