Marketing Manager, Newmarket -
Our established, award-winning client is currently looking for a Senior Marketing Manager to join their busy and successful team on the Cambridge/Suffolk border. You’ll be an all-rounded marketer with at least 5 years’ hands-on experience covering the full marketing mix; from digital marketing and ATL to trade marketing and brand management. This role will cover a broad spectrum of marketing and will see you devising the annual marketing strategy for the brand and working with your team to implement all marketing activity. As you’ll be managing and developing a sizeable team, you’ll need to have excellent leadership skills and demonstrable experience of mentoring and overseeing a team. Please note that as part of this role, candidates will be expected to travel twice per quarter, both nationally and internationally.
As Marketing Manager, you will be responsible for the strategic development of the brand within the UK. You’ll devise a strategic, annual marketing plan designed to drive brand awareness, improve sales and increase revenue for the business. You’ll oversee the marketing team to ensure all marketing activity is delivered in line with brand guidelines, on time and within budget. This role covers the full marketing mix, so you will develop digital marketing, print and advertising, ATL and PR campaigns to ensure a multi-channel approach to marketing that reaches the target consumer. You’ll be working with national and independent retailers to develop trade marketing strategies to promote the brand in stores, so prior experience liaising with retailers is essential. A key factor of this role will be driving the digital strategy for the business to drive brand awareness and customer engagement, so a strong working knowledge of SEO, PPC and social media strategies is going to be hugely advantageous.
This is a fantastic opportunity for an experienced Marketing Manager looking to take a step up or a Head of Marketing looking for a new challenge within a hugely successful and established brand.
Due to the location of this role it is commutable from Newmarket, Cambridge, Bottisham, Thetford, Bury St Edmunds, Saffron Walden, Sudbury, Mildenhall, Stowmarket, Ely, Waterbeach, Lakenheath and Haverhill.
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