CRM & Direct Marketing Manager, Theale -
Are you a marketer who knows their way around a CRM database? Love both the creative and analytical side of email marketing campaigns? Then read on!
Our client, a unique and exciting retail organisation based near Theale on the outskirts of Reading, are seeking a CRM and Direct Marketing Manager to join their growing team. The purpose of this position is to plan and execute the direct marketing strategy, and to enhance new customer acquisition as well as retention.
As the key contact overseeing the CRM and direct marketing strategy, you will be responsible for:
- Planning and executing email marketing campaigns, including monitoring and enhancing response and click rates
- Maintaining the CRM database by ensuring data is up the date and efficiently segmented
- Customer journey mapping, analysing touch points and developing test strategies
- Conducting targeted email campaigns to enhance new customer acquisition as well as retention and loyalty
- Monitoring automated emails and follow ups to attend to leads
In order to be considered for the position working for an excellent organisation at the forefront of their niche retail market, you’ll have at least 3 years’ experience, ideally coming from a retail or similar B2C background. You must have prior experience of direct marketing, alongside all areas of CRM maintenance and management, to ensure successful targeted campaigns to enhance ROI.
Due to the location of the offices, applicants must be able to drive and have their own transport. The role is commutable from areas such as Reading, Newbury, Theale, Goring, Thatcham, Didcot, Donnington, Wokingham, Watlington, Abingdon and Basingstoke.
For registration purposes please could you let us know where you are currently based or which locations you are considering as well as your required salary and notice period.
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