Another year has passed and here at Brand Recruitment we have finished compiling our new (and slightly improved) Marketing Salary Survey which looks over the trends of 2012/13. We say ‘slightly improved’ as we have added several categories to give clients and candidates alike a greater insight into the current marketing job market. These include a new section about job satisfaction which covers topics such as reasons for leaving a role, benefits received and maybe more importantly benefits employees feel they should be receiving. In addition, we take a look at contract and temporary staff trends, and also offer a little insight into why candidates are not offered jobs they apply for. This might be more beneficial to candidates rather than clients yet it has some good suggestions for what to look out for or avoid in an interview situation.

2012 has been a busy year for the UK’s marketers with the Jubilee, Olympics and Paralympics which provided new opportunities and challenges against the backdrop of a still unstable economy. Despite it being one of our busiest years, salaries have dropped slightly against last year’s figures and therefore marketing salaries have gone against the rate of inflation. Employers may automatically presume that the majority of candidates are looking for a new marketing role because they are unhappy with their remuneration but the large proportion are searching for a new job in order to face a new challenge.

We’re hoping that 2013 will be successful and prosperous for everyone in the marketing arena. Everyone at Brand Recruitment is looking forward to the year ahead which for us will include continuing to offer our continued high-quality service, an office move and expanding into new counties – Berkshire and Oxfordshire.

Best wishes for the coming months from the Brand Recruitment Team