Have you or your business had to ask this question recently? Or perhaps you’re repeatedly struggling to fill a role that just keeps becoming empty? Is it the nature of the marketing industry that employees hop round, or are employers missing something in terms of how to keep marketers happy? Missing something, you could be..
So, picture this…It’s 9:16am, you’re sat with a nice mug of tea (not Earl Grey), possibly a biscuit… You’ve just got into work with a horrendous commute in the rain, not good rain either, it’s that sideways rain which gets you soaked in seconds. You may have kerbed your wheel because Brenda in Accounts.
Are we trying to connect with a bunch of zombies? No. Well, why is so much content written in a way that encourages the reader to lose interest in less time than it has taken for the page to open? Good copywriters always talk about generating pieces of writing which allow the reader to.
Everyone loves puppies…or at least I’m yet to meet someone who doesn’t have a bit of a ‘soft spot’ for them. Soft and cuddly, they bring a smile to the face of almost everyone. Even when having a bad day, a puppy picture here or a puppy video there will sort you out! B2C.
So…I’m just going to say it. Digital professionals are always banging on about why they should be paid more for their services and skills. When I first heard this I used to ask myself why, yet having been around digital marketing people for the last few years I completely support what is now, quite.
Look around you… Branding, brochures, print and PR – it’s everywhere! Hark back to your younger self and remember when you were thinking where you wanted to be in five, ten or twenty years. Did you ever consider a career in marketing? If so, why? Personally, I did consider it, as did many of my peers.
I’ll start this post by saying that so far it’s been a good year with regards to B2B marketing, PR and comms recruitment. We’ve had a record number of technology and software companies contacting us with brand new and exciting requirements which is fantastic, this is something we still consider our ‘bread and butter’ across.