Posts Tagged: Brand

brand manager

How to become a Brand Manager

A Brand Manager is responsible for managing the image and reputation of one or more brands, usually within the consumer sector. They need to have their finger on the pulse to understand all the latest trends, industry developments and consumer insights to develop strategic brand plans to drive brand awareness, market share and increase sales..

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british high street

Everything Must Go: The Death of the British High Street as We Know It?

It seems like another day goes by and another High Street stalwart announces store closures or releases disappointing sales results. Yesterday, Debenhams issued its third profit warning this year, despite implementing a plan to cut costs and boost sales. It’s a story we have seen repeating itself on the news cycle of late.   In.

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This is: Big consumer brands in Leicestershire

  A guide to consumer brands in Leicestershire This is the first in a mini blog series about organisations operating in the consumer space across Brand’s core regions. Initially we’re focusing on the region of Leicestershire. So if you’re a marketing job-seeker based in and around the Leicester area, and are keen to find work.

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Death of the BOGOF. What does this mean for Brand Managers?

In February this year, Sainsbury’s became the first UK supermarket to announce the end of “Buy One, Get One Free” deals, thereby bringing to a close a trend which has become a commonplace in the UK retail scene. Many industry insiders have claimed that the move was made in anticipated response to a report from.

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As advertising loses its potency, do brands need to move towards a more product-led approach to marketing?

A recent report from Nielsen showed that over the past two years, there has been a marked decline in the level of trust across a variety of the most popular advertising channels. In fact, so pronounced is the drop that only the three least trusted formats – mobile ads and texts and social media advertising.

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DON’T PRESS THE BUTTON… DON’T READ THE ARTICLE!

OK… So you’re here and you pressed the button! You’ve started reading the blog… even though it said not to. This isn’t down the fact you’re feeling ‘a little naughty’, it’s because we, as human beings, are wired up to push the boundaries and venture into the unknown, our intrigue makes us want to seek.

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Why do experienced brand managers change jobs?

Brand management is one of the most sought after career paths within the consumer marketing world. In a nutshell, a modern day brand manager’s job invariably involves developing, communicating and implementing a brand plan, however, executing this successfully is much more complicated and involved than it may initially appear. It requires first class project management.

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What does a career in marketing involve?

If you are thinking about developing a career for yourself in marketing or want to know which paths there are to take now you have decided on your career – we are here to help! A career in marketing is full of opportunities and can open up several different avenues, which may leave you wondering.

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How are smartphones being used today?

The amount of smartphone users has been increasing dramatically over the past few years, particularly as they become more affordable and high tech with 3G and 4G networks advancing. According to Mobile Marketing Magazine, 7 in 10 people in the UK now own one, which means that already over half of us are not just.
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The World Cup vs Social Media

The FIFA World Cup 2014 kicked off in Brazil just over a week ago, but even before the tournament began it was clear that this year’s event was going to have a huge impact on the marketing industry and even more so on social media.  A study was released by Adobe Systems that predicted that.
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