Posts Tagged: Brand

Death of BOGOF

Death of the BOGOF. What does this mean for Brand Managers?

In February this year, Sainsbury’s became the first UK supermarket to announce the end of “Buy One, Get One Free” deals, thereby bringing to a close a trend which has become a commonplace in the UK retail scene. Many industry insiders have claimed that the move was made in anticipated response to a report from.

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As advertising loses its potency, do brands need to move towards a more product-led approach to marketing?

A recent report from Nielsen showed that over the past two years, there has been a marked decline in the level of trust across a variety of the most popular advertising channels. In fact, so pronounced is the drop that only the three least trusted formats – mobile ads and texts and social media advertising.

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OK… So you’re here and you pressed the button! You’ve started reading the blog… even though it said not to. This isn’t down the fact you’re feeling ‘a little naughty’, it’s because we, as human beings, are wired up to push the boundaries and venture into the unknown, our intrigue makes us want to seek.

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Why do experienced brand managers change jobs?

Brand management is one of the most sought after career paths within the consumer marketing world. In a nutshell, a modern day brand manager’s job invariably involves developing, communicating and implementing a brand plan, however, executing this successfully is much more complicated and involved than it may initially appear. It requires first class project management.

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What does a career in marketing involve?

If you are thinking about developing a career for yourself in marketing or want to know which paths there are to take now you have decided on your career – we are here to help! A career in marketing is full of opportunities and can open up several different avenues, which may leave you wondering.

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How are smartphones being used today?

The amount of smartphone users has been increasing dramatically over the past few years, particularly as they become more affordable and high tech with 3G and 4G networks advancing. According to Mobile Marketing Magazine, 7 in 10 people in the UK now own one, which means that already over half of us are not just.
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The World Cup vs Social Media

The FIFA World Cup 2014 kicked off in Brazil just over a week ago, but even before the tournament began it was clear that this year’s event was going to have a huge impact on the marketing industry and even more so on social media.  A study was released by Adobe Systems that predicted that.
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Brand Recruitment takes part in #TheChangeChallenge

Brand Recruitment is always keen to support charities and do our bit to raise both money and awareness. Last year we had a lot of fun supporting the charity Breakthrough Breast Cancer by taking part in the ‘Pink Bake Off’ and raising £91.35. So this year after hearing about Breakthrough Breast Cancer’s brilliant new social.
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Big consumer Brands are trotting along with the current horse meat scandal…

As you may have already heard, the horse meat scandal has been crucially spreading across the media and there is a wide variety of consumer brands involved in the outrage, including the previously popular ready-meal brand Findus. The big question for many of these big named brands is whether they can in fact recover from.
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SodaStream hits back at ad ban by releasing new campaign

SodaStream is the world’s leading brand for simple DIY carbonated drinks that are retailed in thousands of stores across the world. Every year SodaStream provides over 600 million litres of carbonated beverages to more than 10 million households, making it one of the largest beverage companies in the world. SodaStream is a household alternative to.
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