Over-65s are affluent, accepting of brands and increasingly accessible via digital channels. Here’s how marketers should approach them… Last summer, CIM’s Catalyst magazine ran a cover story called ‘Age of Wonder’. It looked at how over-50 consumers were “woefully underserved” by stereotypical media images and reductive marketing campaigns. A year on, research shows the global.
The release of ‘100 Things Every Designer Needs to Know About People’ by Susan Weinschenk has some highly useful ideas and tips for Web Designers. Creative recruitment agency specialists Brand Recruitment believe that this book could be put to good use for Web Designer job seekers. Susan Weinschenk’s book makes some interesting observations. One point.