Posts Tagged: Mobile

video content strategy

Video Content Strategy 101

Gary Gumbleton, Founder of CapCo Group at The Marketing Meetup: Cambridge (06/11/2018) Gary talks about his ‘Video Content Strategy 101’ to Cambridge’s marketers. He gives some great video content tips that anyone can implement. He firstly spoke about using a ‘TV network strategy’ where he suggests you split your video content into channels, seasons and episodes..

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Should Pokémon ‘Go’ away in the workplace?

So, (in case you’ve been living under a rock for the past week) Pokémon Go is a newly released, free-to-play, augmented reality game for Android and iPhone. The game has been somewhat of a global phenomenon, and has got us all out Pokémon hunting with our smartphones in the real world.   Currently the top.

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How are smartphones being used today?

The amount of smartphone users has been increasing dramatically over the past few years, particularly as they become more affordable and high tech with 3G and 4G networks advancing. According to Mobile Marketing Magazine, 7 in 10 people in the UK now own one, which means that already over half of us are not just.
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The World Cup vs Social Media

The FIFA World Cup 2014 kicked off in Brazil just over a week ago, but even before the tournament began it was clear that this year’s event was going to have a huge impact on the marketing industry and even more so on social media.  A study was released by Adobe Systems that predicted that.
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Marketing Job-Seekers Benefit from Brand Recruitment’s New App

Marketing job-seekers across Central and Eastern England can now benefit from Brand Recruitment’s handy app which is now available to download on all platforms. The app affords those looking for a new role the ability to search the latest vacancies, set up filters and favourites as well as applying for roles directly from their phone..
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Domino launches iPad app which will hopefully repeat their iPhone success

Milton Keynes based Domino has launched a new iPad app which catapults the brand into the forefront of mobile platform success. Customers will be able to view Domino’s menu, place orders and track their delivery using GPS technology. Consumers will not only be able to pay via debit and credit card but also PayPal which.
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‘Facebook’ As You Go

The social media phenomenon that is Facebook seems to be spreading their net even further in the latest revelation from mobile giants O2. The mobile phone network will now provide the option to its customers to top-up their Pay As You Go accounts through a secure app. This will be the first of its kind.
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Facebook – more than just a social networking site?

Since its creation in 2004, Facebook has dominated much of internet user’s activity with 50% of users logging into their account each day. What started as a social networking site is becoming much more than a way to keep in touch with family and friends. With the recent announcement that Facebook is going to hold.
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The future’s bright, the future’s Mobile Marketing

Mobile marketing has been developing over the past two years and with the increase of smartphone users in the UK it is no surprise that this method of marketing will eventually play a pivotal role in advertising. Vouchers and coupons are becoming increasingly popular amongst consumers. These are essentially downloadable applications or vouchers that present.
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