Posts Tagged: Online Marketing

apprenticeships

Apprenticeships have changed

If the word apprentice brings an image of youthful car mechanics, carpenters or even young Jedis, you are in for a surprise. Modern apprenticeships now include Digital Marketers and PR Assistants. What are the benefits of an Apprenticeship? Give your new and existing employees the skills needed to grow your business Help you recruit and.

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podcasts

Why podcasts are the new marketing opportunity

It’s estimated that 4.7 million people in the UK download a podcast every week. With many brands looking to get in on the action, podcasts have become an increasingly crowded market. We spoke to Liz Earle MBE, wellbeing entrepreneur and Fellow of the Chartered Institute of Marketing, to find out what marketers need to know.

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false advertising

False advertising in the fitness industry

The months leading up to the summer are amongst the busiest for the health and fitness industry. As summer holidays approach, the panic to be ‘bikini body ready’ increases. During this time, the first thing so many people do is turn to the latest fitness trends on the market to help them get slim quick..

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Influencer Marketing

The modern guide to influencer marketing

Working with influencers can be an effective way to get your products in front of targeted and highly engaged audiences. Endorsements of products and services can also help customers make decisions about what to buy. Indeed, in a recent questionnaire, around 3 in 5 people told us that they have bought something as a result.

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web design

How to effectively use Web Design with SEO

Creating a reliable, professional looking website goes way beyond the aesthetics. This is because your design choices can have a great impact on your site’s SEO. As such, web developers should strive to master SEO techniques and incorporate them into their design if they’re to improve their site’s visibility and search engine rankings. SEO-driven web design.

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influencer marketing

What the Fyre Festival fiasco says about influencer marketing

After being exposed to a multitude of memes and social media posts about it over the past week, I decided to see for myself what the new Netflix documentary ‘Fyre: The Greatest Party That Never Happened’ was all about. If you haven’t heard of it, Fyre Festival was an influencer-backed, massively publicised ‘luxury’ festival located in the.

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marketing resolutions

New marketing resolutions for 2019

From regulation to exporting, what trends are set to make an impact in 2019? And what can marketers expect to say goodbye to when the year ends? The CIM asked marketers across the industry for their thoughts on the latest developments from the last 12 months, to drive marketing advantage into the New Year. In.

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generation z

What digital marketers need to know about Generation Z

“Generation Z,” the generation born after millennials, is emerging as the next big thing for market researchers, cultural observers and trend forecasters. With Generation Z on the cusp of becoming the largest segment of the global population, many are shifting their focus to this generation’s potential. Gen Z will comprise 32 percent of the global.

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Marketing campaigns of the future

With major changes to customer needs and technology, organisations of all kinds are using marketing to leverage change. We take a look back at key campaigns of the last 12 months that examine how marketing will continue to develop in the future, and how marketers can engineer change with effective campaigns. JD Wetherspoon – last.

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green is the new black

Green is the new black: Are brands after a PR opportunity?

A plastic revolution Ever since Blue Planet II aired last year, Sir David Attenborough has single-handedly spurred a revolution in the UK. Making us more aware of our plastic consumption, the amount of plastic waste and pollutants in the environment, and highlighting the damage this does to animals and the ecosystem. If we’re being honest,.

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video content strategy

Video Content Strategy 101

Gary Gumbleton, Founder of CapCo Group at The Marketing Meetup: Cambridge (06/11/2018) Gary talks about his ‘Video Content Strategy 101’ to Cambridge’s marketers. He gives some great video content tips that anyone can implement. He firstly spoke about using a ‘TV network strategy’ where he suggests you split your video content into channels, seasons and episodes..

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cambridge marketing meetup

Watch The Marketing Meetup 23 – Cambridge

The Marketing Meetup 23 – Cambridge To blog or not - it's not really a question & Fireside Comms Tuesday 2nd October 2018 Watch the most recent The Marketing Meetup in Cambridge – whether you were unable to attend on the night, were curious as to what The Marketing Meetups were all about, wanted to.
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to blog or not to blog

To blog or not to blog – it’s not really a question

Jeremy Knight of Equinet Media at The Marketing Meetup: Cambridge (02/10/2018) Jeremy is the Founder & CEO of HubSpot platinum partner and inbound sales and marketing agency, Equinet Media. In his talk on ‘To blog or not to blog – it’s not really a question’, Jeremy explains why blogging does still matter and the top.

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marketing skills gap

How to close the skills gap

How do you identify a marketing skills gap in your company? And what can you do to close one? The role of marketing is growing all the time, especially as it enlists the help of new technologies such as artificial intelligence data automation tools. A little more budget and a little more time to learn.

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influencer marketing

How to make the generation that doesn’t care, care (Influencer Marketing)

Harry Seaton of Fluential at The Marketing Meetup, Cambridge (04/09/2018) Twenty one year-old Harry is the Managing Director of Fluential; an influencer marketing agency based in London. Having spoken at a previous meetup in Norwich, Harry came to the 22nd The Marketing Meetup – Cambridge to share his experience and advice on making the generation that doesn’t.

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Keeping up with consumer retail

Two brands at the forefront of technology and innovation in the fashion retail industry. Amazon is the biggest retail behemoth of our time. From its humble beginnings as an online marketplace for books, Amazon has grown exponentially over the last 25 years. With an annual turnover in excess of £136 billion, over the years it.

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virtual reality

How will VR change marketing?

Virtual reality is the latest technology to promise a new, ‘disruptive’ means of reaching customers. However, will it demand a change to the way marketers do business? How does VR map against traditional ideas of the ‘five Ps’ and the sales funnel?   A YouGov survey from last year revealed 6% of the UK population.

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british high street

Everything Must Go: The Death of the British High Street as We Know It?

It seems like another day goes by and another High Street stalwart announces store closures or releases disappointing sales results. Yesterday, Debenhams issued its third profit warning this year, despite implementing a plan to cut costs and boost sales. It’s a story we have seen repeating itself on the news cycle of late.   In.

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How online is shaping content marketing

The proliferation of online channels is changing the way brands create and publish content. Here, Emma Winchurch-Beale of The Washington Post and Shaun Austin of insights agency Future Thinking explain how.     ‘The past is a foreign country: they do things differently there.’ So goes the famous opening line of L P Hartley’s novel The.

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What’s your strategy for digital?

How well is your digital marketing plan performing? Has it been created in reaction to our fast-evolving digital world? Or has it been built on a holistic – and sound – strategy? Over the last fifteen years, marketing has become heavily weighted towards digital, thanks to the prevalence of fast wireless connections, smartphones, social media.

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digital marketing job

Top tips for landing a digital marketing job with no experience

It stands to reason if you’re fresh out of university or college, or if you’re looking for a career change, you will have little experience in the digital marketing world. But don’t let your lack of experience in the industry hold you back from pursuing a career in digital marketing. Remember that everyone has to.

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SEO showdown

SEO Showdown: Cambridge vs. Oxford

The founder of Cambridge’s first free SEO meetup event, Andrew Cock-Starkey, started ‘Optimisey’ with aim of trying to help people in and around Cambridge learn about SEO, get better at it and share knowledge. Having lived and worked in Cambridge for over 10 years, and with his wife originally being from Oxford – these two cities.

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