From regulation to exporting, what trends are set to make an impact in 2019? And what can marketers expect to say goodbye to when the year ends? The CIM asked marketers across the industry for their thoughts on the latest developments from the last 12 months, to drive marketing advantage into the New Year. In.
“Generation Z,” the generation born after millennials, is emerging as the next big thing for market researchers, cultural observers and trend forecasters. With Generation Z on the cusp of becoming the largest segment of the global population, many are shifting their focus to this generation’s potential. Gen Z will comprise 32 percent of the global.
With major changes to customer needs and technology, organisations of all kinds are using marketing to leverage change. We take a look back at key campaigns of the last 12 months that examine how marketing will continue to develop in the future, and how marketers can engineer change with effective campaigns. JD Wetherspoon – last.
A plastic revolution Ever since Blue Planet II aired last year, Sir David Attenborough has single-handedly spurred a revolution in the UK. Making us more aware of our plastic consumption, the amount of plastic waste and pollutants in the environment, and highlighting the damage this does to animals and the ecosystem. If we’re being honest,.
Gary Gumbleton, Founder of CapCo Group at The Marketing Meetup: Cambridge (06/11/2018) Gary talks about his ‘Video Content Strategy 101’ to Cambridge’s marketers. He gives some great video content tips that anyone can implement. He firstly spoke about using a ‘TV network strategy’ where he suggests you split your video content into channels, seasons and episodes..
Jeremy Knight of Equinet Media at The Marketing Meetup: Cambridge (02/10/2018) Jeremy is the Founder & CEO of HubSpot platinum partner and inbound sales and marketing agency, Equinet Media. In his talk on ‘To blog or not to blog – it’s not really a question’, Jeremy explains why blogging does still matter and the top.
How do you identify a marketing skills gap in your company? And what can you do to close one? The role of marketing is growing all the time, especially as it enlists the help of new technologies such as artificial intelligence data automation tools. A little more budget and a little more time to learn.
Harry Seaton of Fluential at The Marketing Meetup, Cambridge (04/09/2018) Twenty one year-old Harry is the Managing Director of Fluential; an influencer marketing agency based in London. Having spoken at a previous meetup in Norwich, Harry came to the 22nd The Marketing Meetup – Cambridge to share his experience and advice on making the generation that doesn’t.
Two brands at the forefront of technology and innovation in the fashion retail industry. Amazon is the biggest retail behemoth of our time. From its humble beginnings as an online marketplace for books, Amazon has grown exponentially over the last 25 years. With an annual turnover in excess of £136 billion, over the years it.