If the word apprentice brings an image of youthful car mechanics, carpenters or even young Jedis, you are in for a surprise. Modern apprenticeships now include Digital Marketers and PR Assistants. What are the benefits of an Apprenticeship? Give your new and existing employees the skills needed to grow your business Help you recruit and.
It’s estimated that 4.7 million people in the UK download a podcast every week. With many brands looking to get in on the action, podcasts have become an increasingly crowded market. We spoke to Liz Earle MBE, wellbeing entrepreneur and Fellow of the Chartered Institute of Marketing, to find out what marketers need to know.
The months leading up to the summer are amongst the busiest for the health and fitness industry. As summer holidays approach, the panic to be ‘bikini body ready’ increases. During this time, the first thing so many people do is turn to the latest fitness trends on the market to help them get slim quick..
Working with influencers can be an effective way to get your products in front of targeted and highly engaged audiences. Endorsements of products and services can also help customers make decisions about what to buy. Indeed, in a recent questionnaire, around 3 in 5 people told us that they have bought something as a result.
Creating a reliable, professional looking website goes way beyond the aesthetics. This is because your design choices can have a great impact on your site’s SEO. As such, web developers should strive to master SEO techniques and incorporate them into their design if they’re to improve their site’s visibility and search engine rankings. SEO-driven web design.
After being exposed to a multitude of memes and social media posts about it over the past week, I decided to see for myself what the new Netflix documentary ‘Fyre: The Greatest Party That Never Happened’ was all about. If you haven’t heard of it, Fyre Festival was an influencer-backed, massively publicised ‘luxury’ festival located in the.
From regulation to exporting, what trends are set to make an impact in 2019? And what can marketers expect to say goodbye to when the year ends? The CIM asked marketers across the industry for their thoughts on the latest developments from the last 12 months, to drive marketing advantage into the New Year. In.
“Generation Z,” the generation born after millennials, is emerging as the next big thing for market researchers, cultural observers and trend forecasters. With Generation Z on the cusp of becoming the largest segment of the global population, many are shifting their focus to this generation’s potential. Gen Z will comprise 32 percent of the global.
With major changes to customer needs and technology, organisations of all kinds are using marketing to leverage change. We take a look back at key campaigns of the last 12 months that examine how marketing will continue to develop in the future, and how marketers can engineer change with effective campaigns. JD Wetherspoon – last.
A plastic revolution Ever since Blue Planet II aired last year, Sir David Attenborough has single-handedly spurred a revolution in the UK. Making us more aware of our plastic consumption, the amount of plastic waste and pollutants in the environment, and highlighting the damage this does to animals and the ecosystem. If we’re being honest,.