Posts Tagged: Online Marketing

Dear John, Janet, James, Jack, Jane… Jesus! Is automated marketing killing your business?

  So, picture this…It’s 9:16am, you’re sat with a nice mug of tea (not Earl Grey), possibly a biscuit… You’ve just got into work with a horrendous commute in the rain, not good rain either, it’s that sideways rain which gets you soaked in seconds. You may have kerbed your wheel because Brenda in Accounts.

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How digital has changed the way we buy houses…

  As Beyoncé sang: “If you like it, you should have put an offer on it!”. Never has the housing market been more prevalent in the press than it is today. Well, OK, maybe she didn’t use those exact words; but with current reports showing there are eleven buyers for every property that comes available,.

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Christmas Ads 2016: The One That Shouldn’t Be Forgotten

According to a recent article on Marketing Week, the Sainsbury’s The Greatest Gift ad, which features vocals from James Corden, has proven to be this year’s most popular Christmas advert on YouTube. YouTube’s 10 most viewed UK Christmas ads as listed on the article are as follows: Sainsbury’s – The Greatest Gift John Lewis –.

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10 things you should know when getting a job in digital marketing

So you want a job in digital marketing? I’m not surprised. Marketing has long been a sought after career for creative types and extroverts, looking to leave their mark with the next big creative campaign. The opportunities digital marketing brings are endless, offering a new expansive toolkit for marketers to broaden their horizons and extend.

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Show me the money… Should digital marketers demand more?

  So…I’m just going to say it. Digital professionals are always banging on about why they should be paid more for their services and skills. When I first heard this I used to ask myself why, yet having been around digital marketing people for the last few years I completely support what is now, quite.

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What does a career in marketing involve?

If you are thinking about developing a career for yourself in marketing or want to know which paths there are to take now you have decided on your career – we are here to help! A career in marketing is full of opportunities and can open up several different avenues, which may leave you wondering.

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Are marketers getting into the Halloween spirit for 2014?

Halloween, once known as All Hallows Eve, is a billion-pound industry, although it can sometimes feel overshadowed as you can almost guarantee that as Halloween is approaching, Christmas is creeping up on us too. However, there are many ways that companies can scare up more business during this holiday, particularly within the retail industry which.
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Brand Recruitment is holding a Halloween Bake Off for Breakthrough Breast Cancer

Brand Recruitment is proud to be continuing our fundraising for a charity that is close to our hearts, Breakthrough Breast Cancer. Earlier this year we took part in #TheChangeChallenge where we raised a fantastic £400, more than 4 times our target of £75 after we achieved our target of gaining 75 new Twitter followers and.
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How are smartphones being used today?

The amount of smartphone users has been increasing dramatically over the past few years, particularly as they become more affordable and high tech with 3G and 4G networks advancing. According to Mobile Marketing Magazine, 7 in 10 people in the UK now own one, which means that already over half of us are not just.
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The World Cup vs Social Media

The FIFA World Cup 2014 kicked off in Brazil just over a week ago, but even before the tournament began it was clear that this year’s event was going to have a huge impact on the marketing industry and even more so on social media.  A study was released by Adobe Systems that predicted that.
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Marketing Job-Seekers Benefit from Brand Recruitment’s New App

Marketing job-seekers across Central and Eastern England can now benefit from Brand Recruitment’s handy app which is now available to download on all platforms. The app affords those looking for a new role the ability to search the latest vacancies, set up filters and favourites as well as applying for roles directly from their phone..
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Brand Recruitment takes part in #TheChangeChallenge

Brand Recruitment is always keen to support charities and do our bit to raise both money and awareness. Last year we had a lot of fun supporting the charity Breakthrough Breast Cancer by taking part in the ‘Pink Bake Off’ and raising £91.35. So this year after hearing about Breakthrough Breast Cancer’s brilliant new social.
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How would you define the meaning of Social Media?

We recently posted an entry on Twitter to our followers which stated “QUESTION: If you had to define the meaning of #SocialMedia in one or two words, what would you say? We like #Connecting...” as we were interested in hearing their thoughts. The responses were very interesting and sparked a generally positive outlook towards the usage.
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Upcoming CIM Events for this month

The Chartered Institute of Marketing has a jam packed schedule of Events taking place throughout October. If you are a marketer located in the East of England keen to expand on your skills then these upcoming CIM events are sure to be of interest to you! Taking place in Cambridge on October 15th is ‘Who.
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The importance of social media– can your company afford to be without it?

There was a time when social media was viewed with trepidation by some companies yet it now seems we have moved into an era where most companies cannot live without it! Back in 2010 only 35% of businesses used social media and 60% of those businesses did not have a strategy in place whereas now.
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Big consumer Brands are trotting along with the current horse meat scandal…

As you may have already heard, the horse meat scandal has been crucially spreading across the media and there is a wide variety of consumer brands involved in the outrage, including the previously popular ready-meal brand Findus. The big question for many of these big named brands is whether they can in fact recover from.
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SodaStream hits back at ad ban by releasing new campaign

SodaStream is the world’s leading brand for simple DIY carbonated drinks that are retailed in thousands of stores across the world. Every year SodaStream provides over 600 million litres of carbonated beverages to more than 10 million households, making it one of the largest beverage companies in the world. SodaStream is a household alternative to.
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Brands making the most of the ever changing digital age…

The digital world is experiencing the recent growing trend of ‘dual screening’, which involves people using devices such as laptops and smartphones whilst watching TV. This is therefore providing a new opportunity for brands to increase engagement with their consumers. With people’s 21st century busy lifestyles, multi tasking has always been an essential part of.
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A new take on digital content

A Cambridge based company has seen it’s augmented reality software ‘Aurasma’ feature in the media spotlight this week in the form of Jamie Oliver’s new cook book launch as well as for clothing retailer Forever 21 and the software’s capabilities are likely to be a hot topic amongst those in online marketing jobs. Aurasma is.
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Marketing vs Christmas 2012

That’s right it’s that time of year again, 2012 is fast approaching the much loved Christmas season and it appears that this year shoppers intend to spend more, according to a study by HSBC. They polled more than 2,000 people based across the UK and it has been said that a fifth of shoppers actually.
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Successfully branding our UK counties

Suffolk has recently uncovered its plans to launch its new tourism campaign, the campaigns slogan being ‘The Curious County’. This new promotion scheme is an inventive twist of alliteration designed to encourage tourists to visit and explore the region. Unfortunately the MP of Bury St Edmunds was anything but impressed by the idea stating, "There.
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Get helpful Facebook tips for your business

Would you be interested in getting the latest tips to help you conquer the new Facebook layout on your business fan page? As you may have noticed Facebook has recently introduced its new timeline feature which may have some of you baffled in terms of what effect it has had on your businesses fan page..
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