Posts Tagged: Online Marketing

Mums are the new focus for brand PR strategies

More and more mums are now using search engines as part of their everyday family life and they are therefore becoming a stronger focus of brand PR strategies. As a result companies are turning to social media networks in order to ensure their message reaches these online-savvy parents meaning those in PR jobs need to.
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Social media is helping to boost e-commerce sales

With there now being more and more different ways for us to make our purchases, companies should utilise these opportunities in order to make themselves as visible as possible on the marketplace, particularly on the web as e-commerce sales continues to rise. Social media is now also playing its part in e-commerce sales particularly Facebook..
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Are you using Pinterest yet?

Pinterest is now one of the top three social networking sites in the US, overtaking Google+ and LinkedIn; however it has struggled to take off in the same way here in the UK. The site works by users ‘pinning’ images to your own personal ‘boards’ in a way similar to a traditional cork board, other.
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Tips to maximise your Twitter potential and boost engagement levels

A new study by Buddy Media has revealed new strategies for using Twitter in the most effective way. The study identified common trends with tweeting that can have a negative impact on a marketing campaign; these main issues were found to be tweeting at the wrong time, tweeting too much and with too many or.
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Is social media to become a social complaints platform?

Eptica has recently carried out a Social Customer Service survey and found that 26% of consumers make complaints via company’s social media sites. Consumers felt that they would receive a quicker response by contacting companies directly this way when in fact a staggering 83% of those surveyed were disappointed with the response they had received.
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New social commerce strategy for well-known FMCG brand

The major FMCG company, Reckitt Benckiser has announced its plans to launch an alternative of its popular Cillit Bang product through Facebook exclusively in an attempt to improve their social media activity and to promote this as part of their overall sales and marketing strategy. The product that will be the first to be trialled.
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Are we becoming a nation of job flirts?

According to a recent report carried out by Taelo Corporation, social networking has created a nation of UK job flirts. The ease of following a company that a jobseeker is interested in working for or liking a recruitment agency’s page has become very simple. It enables the jobseeker to passively look at new opportunities without.
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Facebook aims to improve their advertising service offering

Facebook continues to be a key focus of a brand’s marketing strategy due to the continued success of the use of Facebook on product sales. As a result, Facebook has developed premium advertising services and is actively promoting these to marketers. The new premium advertising formats guarantee the number of your fans that your online.
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Increase in the uptake of short marketing training courses

The Chartered Institute of Marketing (CIM) has noticed a significant increase in the number of employers investing in short training courses for their staff. The CIM has around 50,000 members and provides training and professional marketing qualifications for marketers that are internationally recognised as industry standard qualifications. The CIM run around 140 different marketing training.
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Domino’s Digital Initiatives Boost Flagging Sales

The use of social media as a marketing tool is widely criticised by many in the consumer field; not by Domino’s Pizza though. The fast-food giant has dubbed 2011 as ‘the year of the app’ and suggests that money-saving digital means have been the route to the company’s recent turnaround. The retailer claim that Group.
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Groupon – the dream website for bargain-hunters

‘Deal-of-the-Day’ website Groupon has been going from strength-to-strength since its launch in November 2008. Originally created in Chicago, the online discount site has become a global phenomenon in 44 countries; estimated revenues for 2011 have been placed in the region of $3b to $4bn. The attraction of Groupon is obvious - it provides consumers with.
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Magazines look to boost their online engagement with readers

Magazine brands looking to boost online engagement with their readers should be linking back to their traditional offline print product suggests a report. The report by the Ipsos Mori, which looked at the UK’s seven biggest women’s weekly magazines, suggests that those magazines that ask for feedback on their magazine or ask for comments on.
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Domino launches iPad app which will hopefully repeat their iPhone success

Milton Keynes based Domino has launched a new iPad app which catapults the brand into the forefront of mobile platform success. Customers will be able to view Domino’s menu, place orders and track their delivery using GPS technology. Consumers will not only be able to pay via debit and credit card but also PayPal which.
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Don’t judge a book by its cover

Hertfordshire based Tesco has hired We Are Social to devise and implement a social media strategy for their books department. Tesco’s previous history with Facebook and Twitter has not had the greatest record in the past but after the launch of their official Facebook page which focuses on customer relations and deals; its reputation has.
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The Prime Minister and Cabinet Office accrue new Head of Digital

Nick Jones has been named as the new Head of Digital for the PM and Cabinet Office. Currently heading up the Central Office of Information’s interactive services unit, Jones will step into his new role in a bid to shake-up the government’s digital communications. Having responsibility for all areas of digital communications, he will oversee.
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Surge in Social Media Community Managers across UK businesses

A recent survey carried out by EpiServer has revealed that in an attempt to bolster social media campaigns, 69% of UK businesses are looking to employ Community Managers. The results revealed that 73% of the 250 marketing decision makers that were surveyed are already or will be looking to use social media communities to market.
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Advertisers see a dramatic rise in the cost of Facebook advertising

Advertisers are finding that the cost of advertising on Facebook has increased by 74% with the price of cost per click Facebook adverts doubling between the second quarter of 2010 and the same period in 2011. These price rises come as more and more brands move away from the more traditional marketing methods such as.
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Big Brother Jumps on the Facebook Bandwagon- Busy Summer for Online Marketing Managers

If like me you thought the nation had said a final farewell to Big Brother, you would be wrong. I’m sure you heard the joyous news that the reality show will re-launch on Channel 5 this August. Love it or hate it; I guarantee you will know someone who will be holed up in their.
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Twitter beats Facebook hands-down for the FTSE 100

Latest figures from Three_D (social media division of Threepipe Communications) show that out of the 100 top companies in the UK only one third have a Facebook page while the rest prefer to use Twitter. These prove interesting statistics for online marketing managers who are using, or thinking about using social networking as a way.

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‘Facebook’ As You Go

The social media phenomenon that is Facebook seems to be spreading their net even further in the latest revelation from mobile giants O2. The mobile phone network will now provide the option to its customers to top-up their Pay As You Go accounts through a secure app. This will be the first of its kind.
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Facebook and YouTube focus on boosting their advertising revenues through online marketing

Social media sites such as YouTube and Facebook are continuing to focus on increasing their advertising revenues, helping to grow the UK online advertising market by over 25% to approximately £1 billion in 2010. Research firm Efficient Frontier reported a 40% increase in the cost-per-click price of Facebook ad’s in the first quarter of 2011..
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Is Using Cheap Social Media a Cop-out for Marketers?

When you see companies over-using social media or email marketing, what do you think? Cheap and lazy? These are the thoughts of Simon Carter, Marketing Director for Fujitsu’s government arm. He fears that by repeatedly using free and simple methods, the more junior marketers will ignore the traditional marketing skills they have been taught. Previously.
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