Posts Tagged: Online

virtual reality

How will VR change marketing?

Virtual reality is the latest technology to promise a new, ‘disruptive’ means of reaching customers. However, will it demand a change to the way marketers do business? How does VR map against traditional ideas of the ‘five Ps’ and the sales funnel?   A YouGov survey from last year revealed 6% of the UK population.

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british high street

Everything Must Go: The Death of the British High Street as We Know It?

It seems like another day goes by and another High Street stalwart announces store closures or releases disappointing sales results. Yesterday, Debenhams issued its third profit warning this year, despite implementing a plan to cut costs and boost sales. It’s a story we have seen repeating itself on the news cycle of late.   In.

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How online is shaping content marketing

The proliferation of online channels is changing the way brands create and publish content. Here, Emma Winchurch-Beale of The Washington Post and Shaun Austin of insights agency Future Thinking explain how.     ‘The past is a foreign country: they do things differently there.’ So goes the famous opening line of L P Hartley’s novel The.

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What’s your strategy for digital?

How well is your digital marketing plan performing? Has it been created in reaction to our fast-evolving digital world? Or has it been built on a holistic – and sound – strategy? Over the last fifteen years, marketing has become heavily weighted towards digital, thanks to the prevalence of fast wireless connections, smartphones, social media.

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digital marketing job

Top tips for landing a digital marketing job with no experience

It stands to reason if you’re fresh out of university or college, or if you’re looking for a career change, you will have little experience in the digital marketing world. But don’t let your lack of experience in the industry hold you back from pursuing a career in digital marketing. Remember that everyone has to.

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SEO showdown

SEO Showdown: Cambridge vs. Oxford

The founder of Cambridge’s first free SEO meetup event, Andrew Cock-Starkey, started ‘Optimisey’ with aim of trying to help people in and around Cambridge learn about SEO, get better at it and share knowledge. Having lived and worked in Cambridge for over 10 years, and with his wife originally being from Oxford – these two cities.

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Dear John, Janet, James, Jack, Jane… Jesus! Is automated marketing killing your business?

  So, picture this…It’s 9:16am, you’re sat with a nice mug of tea (not Earl Grey), possibly a biscuit… You’ve just got into work with a horrendous commute in the rain, not good rain either, it’s that sideways rain which gets you soaked in seconds. You may have kerbed your wheel because Brenda in Accounts.

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How digital has changed the way we buy houses…

  As Beyoncé sang: “If you like it, you should have put an offer on it!”. Never has the housing market been more prevalent in the press than it is today. Well, OK, maybe she didn’t use those exact words; but with current reports showing there are eleven buyers for every property that comes available,.

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Christmas Ads 2016: The One That Shouldn’t Be Forgotten

According to a recent article on Marketing Week, the Sainsbury’s The Greatest Gift ad, which features vocals from James Corden, has proven to be this year’s most popular Christmas advert on YouTube. YouTube’s 10 most viewed UK Christmas ads as listed on the article are as follows: Sainsbury’s – The Greatest Gift John Lewis –.

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10 things you should know when getting a job in digital marketing

So you want a job in digital marketing? I’m not surprised. Marketing has long been a sought after career for creative types and extroverts, looking to leave their mark with the next big creative campaign. The opportunities digital marketing brings are endless, offering a new expansive toolkit for marketers to broaden their horizons and extend.

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