Posts Tagged: Online

false advertising

False advertising in the fitness industry

The months leading up to the summer are amongst the busiest for the health and fitness industry. As summer holidays approach, the panic to be ‘bikini body ready’ increases. During this time, the first thing so many people do is turn to the latest fitness trends on the market to help them get slim quick..

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Influencer Marketing

The modern guide to influencer marketing

Working with influencers can be an effective way to get your products in front of targeted and highly engaged audiences. Endorsements of products and services can also help customers make decisions about what to buy. Indeed, in a recent questionnaire, around 3 in 5 people told us that they have bought something as a result.

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web design

How to effectively use Web Design with SEO

Creating a reliable, professional looking website goes way beyond the aesthetics. This is because your design choices can have a great impact on your site’s SEO. As such, web developers should strive to master SEO techniques and incorporate them into their design if they’re to improve their site’s visibility and search engine rankings. SEO-driven web design.

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influencer marketing

What the Fyre Festival fiasco says about influencer marketing

After being exposed to a multitude of memes and social media posts about it over the past week, I decided to see for myself what the new Netflix documentary ‘Fyre: The Greatest Party That Never Happened’ was all about. If you haven’t heard of it, Fyre Festival was an influencer-backed, massively publicised ‘luxury’ festival located in the.

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generation z

What digital marketers need to know about Generation Z

“Generation Z,” the generation born after millennials, is emerging as the next big thing for market researchers, cultural observers and trend forecasters. With Generation Z on the cusp of becoming the largest segment of the global population, many are shifting their focus to this generation’s potential. Gen Z will comprise 32 percent of the global.

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Marketing campaigns of the future

With major changes to customer needs and technology, organisations of all kinds are using marketing to leverage change. We take a look back at key campaigns of the last 12 months that examine how marketing will continue to develop in the future, and how marketers can engineer change with effective campaigns. JD Wetherspoon – last.

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video content strategy

Video Content Strategy 101

Gary Gumbleton, Founder of CapCo Group at The Marketing Meetup: Cambridge (06/11/2018) Gary talks about his ‘Video Content Strategy 101’ to Cambridge’s marketers. He gives some great video content tips that anyone can implement. He firstly spoke about using a ‘TV network strategy’ where he suggests you split your video content into channels, seasons and episodes..

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to blog or not to blog

To blog or not to blog – it’s not really a question

Jeremy Knight of Equinet Media at The Marketing Meetup: Cambridge (02/10/2018) Jeremy is the Founder & CEO of HubSpot platinum partner and inbound sales and marketing agency, Equinet Media. In his talk on ‘To blog or not to blog – it’s not really a question’, Jeremy explains why blogging does still matter and the top.

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marketing skills gap

How to close the skills gap

How do you identify a marketing skills gap in your company? And what can you do to close one? The role of marketing is growing all the time, especially as it enlists the help of new technologies such as artificial intelligence data automation tools. A little more budget and a little more time to learn.

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influencer marketing

How to make the generation that doesn’t care, care (Influencer Marketing)

Harry Seaton of Fluential at The Marketing Meetup, Cambridge (04/09/2018) Twenty one year-old Harry is the Managing Director of Fluential; an influencer marketing agency based in London. Having spoken at a previous meetup in Norwich, Harry came to the 22nd The Marketing Meetup – Cambridge to share his experience and advice on making the generation that doesn’t.

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virtual reality

How will VR change marketing?

Virtual reality is the latest technology to promise a new, ‘disruptive’ means of reaching customers. However, will it demand a change to the way marketers do business? How does VR map against traditional ideas of the ‘five Ps’ and the sales funnel?   A YouGov survey from last year revealed 6% of the UK population.

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british high street

Everything Must Go: The Death of the British High Street as We Know It?

It seems like another day goes by and another High Street stalwart announces store closures or releases disappointing sales results. Yesterday, Debenhams issued its third profit warning this year, despite implementing a plan to cut costs and boost sales. It’s a story we have seen repeating itself on the news cycle of late.   In.

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How online is shaping content marketing

The proliferation of online channels is changing the way brands create and publish content. Here, Emma Winchurch-Beale of The Washington Post and Shaun Austin of insights agency Future Thinking explain how.     ‘The past is a foreign country: they do things differently there.’ So goes the famous opening line of L P Hartley’s novel The.

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What’s your strategy for digital?

How well is your digital marketing plan performing? Has it been created in reaction to our fast-evolving digital world? Or has it been built on a holistic – and sound – strategy? Over the last fifteen years, marketing has become heavily weighted towards digital, thanks to the prevalence of fast wireless connections, smartphones, social media.

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digital marketing job

Top tips for landing a digital marketing job with no experience

It stands to reason if you’re fresh out of university or college, or if you’re looking for a career change, you will have little experience in the digital marketing world. But don’t let your lack of experience in the industry hold you back from pursuing a career in digital marketing. Remember that everyone has to.

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SEO showdown

SEO Showdown: Cambridge vs. Oxford

The founder of Cambridge’s first free SEO meetup event, Andrew Cock-Starkey, started ‘Optimisey’ with aim of trying to help people in and around Cambridge learn about SEO, get better at it and share knowledge. Having lived and worked in Cambridge for over 10 years, and with his wife originally being from Oxford – these two cities.

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Dear John, Janet, James, Jack, Jane… Jesus! Is automated marketing killing your business?

  So, picture this…It’s 9:16am, you’re sat with a nice mug of tea (not Earl Grey), possibly a biscuit… You’ve just got into work with a horrendous commute in the rain, not good rain either, it’s that sideways rain which gets you soaked in seconds. You may have kerbed your wheel because Brenda in Accounts.

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How digital has changed the way we buy houses…

  As Beyoncé sang: “If you like it, you should have put an offer on it!”. Never has the housing market been more prevalent in the press than it is today. Well, OK, maybe she didn’t use those exact words; but with current reports showing there are eleven buyers for every property that comes available,.

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Christmas Ads 2016: The One That Shouldn’t Be Forgotten

According to a recent article on Marketing Week, the Sainsbury’s The Greatest Gift ad, which features vocals from James Corden, has proven to be this year’s most popular Christmas advert on YouTube. YouTube’s 10 most viewed UK Christmas ads as listed on the article are as follows: Sainsbury’s – The Greatest Gift John Lewis –.

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10 things you should know when getting a job in digital marketing

So you want a job in digital marketing? I’m not surprised. Marketing has long been a sought after career for creative types and extroverts, looking to leave their mark with the next big creative campaign. The opportunities digital marketing brings are endless, offering a new expansive toolkit for marketers to broaden their horizons and extend.

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Show me the money… Should digital marketers demand more?

  So…I’m just going to say it. Digital professionals are always banging on about why they should be paid more for their services and skills. When I first heard this I used to ask myself why, yet having been around digital marketing people for the last few years I completely support what is now, quite.

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Your CV online, really?

So, picture this, you’re a candidate on the cusp of moving on from a solid and reliable position you’ve been in for the last three years. You’ve decided that now is the time to make that leap into something better, something bigger and something which fits you more than your current position. Now, just for.

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