Posts Tagged: Online

web design

How to effectively use Web Design with SEO

Creating a reliable, professional looking website goes way beyond the aesthetics. This is because your design choices can have a great impact on your site’s SEO. As such, web developers should strive to master SEO techniques and incorporate them into their design if they’re to improve their site’s visibility and search engine rankings. SEO-driven web design.

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influencer marketing

What the Fyre Festival fiasco says about influencer marketing

After being exposed to a multitude of memes and social media posts about it over the past week, I decided to see for myself what the new Netflix documentary ‘Fyre: The Greatest Party That Never Happened’ was all about. If you haven’t heard of it, Fyre Festival was an influencer-backed, massively publicised ‘luxury’ festival located in the.

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generation z

What digital marketers need to know about Generation Z

“Generation Z,” the generation born after millennials, is emerging as the next big thing for market researchers, cultural observers and trend forecasters. With Generation Z on the cusp of becoming the largest segment of the global population, many are shifting their focus to this generation’s potential. Gen Z will comprise 32 percent of the global.

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Marketing campaigns of the future

With major changes to customer needs and technology, organisations of all kinds are using marketing to leverage change. We take a look back at key campaigns of the last 12 months that examine how marketing will continue to develop in the future, and how marketers can engineer change with effective campaigns. JD Wetherspoon – last.

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video content strategy

Video Content Strategy 101

Gary Gumbleton, Founder of CapCo Group at The Marketing Meetup: Cambridge (06/11/2018) Gary talks about his ‘Video Content Strategy 101’ to Cambridge’s marketers. He gives some great video content tips that anyone can implement. He firstly spoke about using a ‘TV network strategy’ where he suggests you split your video content into channels, seasons and episodes..

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to blog or not to blog

To blog or not to blog – it’s not really a question

Jeremy Knight of Equinet Media at The Marketing Meetup: Cambridge (02/10/2018) Jeremy is the Founder & CEO of HubSpot platinum partner and inbound sales and marketing agency, Equinet Media. In his talk on ‘To blog or not to blog – it’s not really a question’, Jeremy explains why blogging does still matter and the top.

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marketing skills gap

How to close the skills gap

How do you identify a marketing skills gap in your company? And what can you do to close one? The role of marketing is growing all the time, especially as it enlists the help of new technologies such as artificial intelligence data automation tools. A little more budget and a little more time to learn.

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influencer marketing

How to make the generation that doesn’t care, care (Influencer Marketing)

Harry Seaton of Fluential at The Marketing Meetup, Cambridge (04/09/2018) Twenty one year-old Harry is the Managing Director of Fluential; an influencer marketing agency based in London. Having spoken at a previous meetup in Norwich, Harry came to the 22nd The Marketing Meetup – Cambridge to share his experience and advice on making the generation that doesn’t.

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virtual reality

How will VR change marketing?

Virtual reality is the latest technology to promise a new, ‘disruptive’ means of reaching customers. However, will it demand a change to the way marketers do business? How does VR map against traditional ideas of the ‘five Ps’ and the sales funnel?   A YouGov survey from last year revealed 6% of the UK population.

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british high street

Everything Must Go: The Death of the British High Street as We Know It?

It seems like another day goes by and another High Street stalwart announces store closures or releases disappointing sales results. Yesterday, Debenhams issued its third profit warning this year, despite implementing a plan to cut costs and boost sales. It’s a story we have seen repeating itself on the news cycle of late.   In.

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