Brands making the most of the ever changing digital age…
The digital world is experiencing the recent growing trend of ‘dual screening’, which involves people using devices such as laptops and smartphones whilst watching TV. This is therefore providing a new opportunity for brands to increase engagement with their consumers. With people’s 21st century busy lifestyles, multi tasking has always been an essential part of.
A Cambridge based company has seen it’s augmented reality software ‘Aurasma’ feature in the media spotlight this week in the form of Jamie Oliver’s new cook book launch as well as for clothing retailer Forever 21 and the software’s capabilities are likely to be a hot topic amongst those in online marketing jobs. Aurasma is.
That’s right it’s that time of year again, 2012 is fast approaching the much loved Christmas season and it appears that this year shoppers intend to spend more, according to a study by HSBC. They polled more than 2,000 people based across the UK and it has been said that a fifth of shoppers actually.
Suffolk has recently uncovered its plans to launch its new tourism campaign, the campaigns slogan being ‘The Curious County’. This new promotion scheme is an inventive twist of alliteration designed to encourage tourists to visit and explore the region. Unfortunately the MP of Bury St Edmunds was anything but impressed by the idea stating, "There.
Would you be interested in getting the latest tips to help you conquer the new Facebook layout on your business fan page? As you may have noticed Facebook has recently introduced its new timeline feature which may have some of you baffled in terms of what effect it has had on your businesses fan page..
More and more mums are now using search engines as part of their everyday family life and they are therefore becoming a stronger focus of brand PR strategies. As a result companies are turning to social media networks in order to ensure their message reaches these online-savvy parents meaning those in PR jobs need to.
With there now being more and more different ways for us to make our purchases, companies should utilise these opportunities in order to make themselves as visible as possible on the marketplace, particularly on the web as e-commerce sales continues to rise. Social media is now also playing its part in e-commerce sales particularly Facebook..
Pinterest is now one of the top three social networking sites in the US, overtaking Google+ and LinkedIn; however it has struggled to take off in the same way here in the UK. The site works by users ‘pinning’ images to your own personal ‘boards’ in a way similar to a traditional cork board, other.
Is social media to become a social complaints platform?
Eptica has recently carried out a Social Customer Service survey and found that 26% of consumers make complaints via company’s social media sites. Consumers felt that they would receive a quicker response by contacting companies directly this way when in fact a staggering 83% of those surveyed were disappointed with the response they had received.
New social commerce strategy for well-known FMCG brand
The major FMCG company, Reckitt Benckiser has announced its plans to launch an alternative of its popular Cillit Bang product through Facebook exclusively in an attempt to improve their social media activity and to promote this as part of their overall sales and marketing strategy. The product that will be the first to be trialled.
According to a recent report carried out by Taelo Corporation, social networking has created a nation of UK job flirts. The ease of following a company that a jobseeker is interested in working for or liking a recruitment agency’s page has become very simple. It enables the jobseeker to passively look at new opportunities without.
Facebook aims to improve their advertising service offering
Facebook continues to be a key focus of a brand’s marketing strategy due to the continued success of the use of Facebook on product sales. As a result, Facebook has developed premium advertising services and is actively promoting these to marketers. The new premium advertising formats guarantee the number of your fans that your online.
Increase in the uptake of short marketing training courses
The Chartered Institute of Marketing (CIM) has noticed a significant increase in the number of employers investing in short training courses for their staff. The CIM has around 50,000 members and provides training and professional marketing qualifications for marketers that are internationally recognised as industry standard qualifications. The CIM run around 140 different marketing training.
The use of social media as a marketing tool is widely criticised by many in the consumer field; not by Domino’s Pizza though. The fast-food giant has dubbed 2011 as ‘the year of the app’ and suggests that money-saving digital means have been the route to the company’s recent turnaround. The retailer claim that Group.
‘Deal-of-the-Day’ website Groupon has been going from strength-to-strength since its launch in November 2008. Originally created in Chicago, the online discount site has become a global phenomenon in 44 countries; estimated revenues for 2011 have been placed in the region of $3b to $4bn. The attraction of Groupon is obvious - it provides consumers with.
Magazines look to boost their online engagement with readers
Magazine brands looking to boost online engagement with their readers should be linking back to their traditional offline print product suggests a report. The report by the Ipsos Mori, which looked at the UK’s seven biggest women’s weekly magazines, suggests that those magazines that ask for feedback on their magazine or ask for comments on.
Specialist marketing recruitment agency Brand Recruitment has recently been shortlisted for two categories in the annual MARA awards. Brand have been selected for both "Best Regional Agency" and "Best Medium Agency", and are one of just six agencies in each category. The national awards recognise achievements in the field of advertising and marketing recruitment and.
Domino launches iPad app which will hopefully repeat their iPhone success
Milton Keynes based Domino has launched a new iPad app which catapults the brand into the forefront of mobile platform success. Customers will be able to view Domino’s menu, place orders and track their delivery using GPS technology. Consumers will not only be able to pay via debit and credit card but also PayPal which.
Hertfordshire based Tesco has hired We Are Social to devise and implement a social media strategy for their books department. Tesco’s previous history with Facebook and Twitter has not had the greatest record in the past but after the launch of their official Facebook page which focuses on customer relations and deals; its reputation has.
The Prime Minister and Cabinet Office accrue new Head of Digital
Nick Jones has been named as the new Head of Digital for the PM and Cabinet Office. Currently heading up the Central Office of Information’s interactive services unit, Jones will step into his new role in a bid to shake-up the government’s digital communications. Having responsibility for all areas of digital communications, he will oversee.
Surge in Social Media Community Managers across UK businesses
A recent survey carried out by EpiServer has revealed that in an attempt to bolster social media campaigns, 69% of UK businesses are looking to employ Community Managers. The results revealed that 73% of the 250 marketing decision makers that were surveyed are already or will be looking to use social media communities to market.
Advertisers see a dramatic rise in the cost of Facebook advertising
Advertisers are finding that the cost of advertising on Facebook has increased by 74% with the price of cost per click Facebook adverts doubling between the second quarter of 2010 and the same period in 2011. These price rises come as more and more brands move away from the more traditional marketing methods such as.