Posts Tagged: PR

Marketing campaigns of the future

With major changes to customer needs and technology, organisations of all kinds are using marketing to leverage change. We take a look back at key campaigns of the last 12 months that examine how marketing will continue to develop in the future, and how marketers can engineer change with effective campaigns. JD Wetherspoon – last.

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green is the new black

Green is the new black: Are brands after a PR opportunity?

A plastic revolution Ever since Blue Planet II aired last year, Sir David Attenborough has single-handedly spurred a revolution in the UK. Making us more aware of our plastic consumption, the amount of plastic waste and pollutants in the environment, and highlighting the damage this does to animals and the ecosystem. If we’re being honest,.

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career in PR

5 skills you need for a successful career in PR

“Public Relations is the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics.” Chartered Institute of Public Relations   The competition for jobs in Public.

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Calling all PR/marketing pros in the East of England!

Are you a hardworking PR professional based near Cambridge? Fancy networking over an espresso martini? Brand Recruitment is excited to announce that we have partnered with regional PR networking group, PR Hub, for a Christmas networking drinks evening as the winter break approaches. What: PR Hub Live Christmas meet-up When: Tuesday 15th December from 8pm.

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DON’T PRESS THE BUTTON… DON’T READ THE ARTICLE!

OK… So you’re here and you pressed the button! You’ve started reading the blog… even though it said not to. This isn’t down the fact you’re feeling ‘a little naughty’, it’s because we, as human beings, are wired up to push the boundaries and venture into the unknown, our intrigue makes us want to seek.

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Technical marketing, PR and comms – finding the right person

I’ll start this post by saying that so far it’s been a good year with regards to B2B marketing, PR and comms recruitment. We’ve had a record number of technology and software companies contacting us with brand new and exciting requirements which is fantastic, this is something we still consider our ‘bread and butter’ across.

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What does a career in marketing involve?

If you are thinking about developing a career for yourself in marketing or want to know which paths there are to take now you have decided on your career – we are here to help! A career in marketing is full of opportunities and can open up several different avenues, which may leave you wondering.

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This is the Alt tag

Calling all Cambridge PR Pros

Are you a hardworking PR Pro based near Cambridge? Would you like the opportunity to unwind, chat and network over a drink or two?

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How are smartphones being used today?

The amount of smartphone users has been increasing dramatically over the past few years, particularly as they become more affordable and high tech with 3G and 4G networks advancing. According to Mobile Marketing Magazine, 7 in 10 people in the UK now own one, which means that already over half of us are not just.
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Big consumer Brands are trotting along with the current horse meat scandal…

As you may have already heard, the horse meat scandal has been crucially spreading across the media and there is a wide variety of consumer brands involved in the outrage, including the previously popular ready-meal brand Findus. The big question for many of these big named brands is whether they can in fact recover from.
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SodaStream hits back at ad ban by releasing new campaign

SodaStream is the world’s leading brand for simple DIY carbonated drinks that are retailed in thousands of stores across the world. Every year SodaStream provides over 600 million litres of carbonated beverages to more than 10 million households, making it one of the largest beverage companies in the world. SodaStream is a household alternative to.
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Mums are the new focus for brand PR strategies

More and more mums are now using search engines as part of their everyday family life and they are therefore becoming a stronger focus of brand PR strategies. As a result companies are turning to social media networks in order to ensure their message reaches these online-savvy parents meaning those in PR jobs need to.
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Sponsorship still a valued aspect of marketing – Norwich and Peterborough extend Canaries partnership

Head of Sales and Marketing of Norwich City Football Club, Will Hoy, has expressed his delight at a recent extension of Norwich and Peterborough Building Society’s support for the team. With an affiliation between the club ad NPBS that stretches back to 1992, and the club’s main sponsorship now showcasing Aviva’s logo, it may have.
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What now for sports PR and sponsorship after the Olympic Games?

There is no doubt that the London Olympic Games has been a PR and marketers dream. This is even more true of how successful Team GB has done and how the nation has come together to support our athletes. So what does this mean for future sports sponsorship? Gold medal winners Jessica Ennis and Mo.
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Nivea’s PR blunder

The Nivea brand which is owned by German parent company Beiersdorf has recently had to handle a PR blunder after the company’s new chief executive recently announced to German national press that Nivea’s brand ambassador, singer Rihanna wasn’t the right person to represent the brand. Chief executive, Stefan Heidenreich, had described Rihanna as a ‘no-go’.
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PR becomes the focus of brand strategies

A number of big name brands have taken the decision to make PR a stronger element of their marketing strategy. The change comes about due to the increasing use of social media and reflects changes in brand management and marketing strategies over recent years. As a result, brands such as Topshop and Nintendo have taken.
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How much will the technical failure of RBS affect their brand?

After last week’s Royal Bank of Scotland’s technical problems the group has decided to pull its ‘helpful banking’ adverts and cancel their corporate hospitality in light of these events. The majority of RBS’s customers were unable to make transactions for up to a week which resulted in RBS opening their banks over the weekend in.
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Is social media to become a social complaints platform?

Eptica has recently carried out a Social Customer Service survey and found that 26% of consumers make complaints via company’s social media sites. Consumers felt that they would receive a quicker response by contacting companies directly this way when in fact a staggering 83% of those surveyed were disappointed with the response they had received.
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Premier Foods focuses on their power brands

Since the start of this year, Premier Foods has overhauled their overall strategy and decided to focus their marketing spend on eight of their power brands. These include Mr Kipling, Hovis, Ambrosia and Bisto. This strategy has certainly paid off for Premier Foods as they saw an increase of revenue from these brands in the.
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Brands get patriotic

As preparations get under way for the Diamond Jubilee many brands are releasing patriotic campaigns to show their support. Heinz is launching limited edition vintage labels for its Heinz Beans and Heinz Spaghetti brands. These labels reflect the designs used in 1952 - the year of the Queen’s Coronation - and will feature the slogan.
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The Lynx Effect, for Her – Lynx launches new women’s fragrance

Lynx has recently launched a new fragrance – for women. The popular Unilever brand is famed for its potent scent and – according to its advertising campaigns – the power to uncontrollably attract women to its wearers thanks to the “Lynx Effect”. But now, for the first time in the brand’s 27-year history, they have.
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Sponsorship in sport is more important than ever

It has never been more important for marketing teams working in sport to forge ahead with sponsorship deals. This is especially true for the Eastern Region’s professional football teams. With the I’s and T’s dotted and crossed on the Sky Sports’ broadcast deal with the football league, a real terms revenue decrease of 26% is.
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