Posts Tagged: Social Media

Marketing campaigns of the future

With major changes to customer needs and technology, organisations of all kinds are using marketing to leverage change. We take a look back at key campaigns of the last 12 months that examine how marketing will continue to develop in the future, and how marketers can engineer change with effective campaigns. JD Wetherspoon – last.

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green is the new black

Green is the new black: Are brands after a PR opportunity?

A plastic revolution Ever since Blue Planet II aired last year, Sir David Attenborough has single-handedly spurred a revolution in the UK. Making us more aware of our plastic consumption, the amount of plastic waste and pollutants in the environment, and highlighting the damage this does to animals and the ecosystem. If we’re being honest,.

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video content strategy

Video Content Strategy 101

Gary Gumbleton, Founder of CapCo Group at The Marketing Meetup: Cambridge (06/11/2018) Gary talks about his ‘Video Content Strategy 101’ to Cambridge’s marketers. He gives some great video content tips that anyone can implement. He firstly spoke about using a ‘TV network strategy’ where he suggests you split your video content into channels, seasons and episodes..

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influencer marketing

How to make the generation that doesn’t care, care (Influencer Marketing)

Harry Seaton of Fluential at The Marketing Meetup, Cambridge (04/09/2018) Twenty one year-old Harry is the Managing Director of Fluential; an influencer marketing agency based in London. Having spoken at a previous meetup in Norwich, Harry came to the 22nd The Marketing Meetup – Cambridge to share his experience and advice on making the generation that doesn’t.

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Keeping up with consumer retail

Two brands at the forefront of technology and innovation in the fashion retail industry. Amazon is the biggest retail behemoth of our time. From its humble beginnings as an online marketplace for books, Amazon has grown exponentially over the last 25 years. With an annual turnover in excess of £136 billion, over the years it.

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Christmas Ads 2016: The One That Shouldn’t Be Forgotten

According to a recent article on Marketing Week, the Sainsbury’s The Greatest Gift ad, which features vocals from James Corden, has proven to be this year’s most popular Christmas advert on YouTube. YouTube’s 10 most viewed UK Christmas ads as listed on the article are as follows: Sainsbury’s – The Greatest Gift John Lewis –.

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10 things you should know when getting a job in digital marketing

So you want a job in digital marketing? I’m not surprised. Marketing has long been a sought after career for creative types and extroverts, looking to leave their mark with the next big creative campaign. The opportunities digital marketing brings are endless, offering a new expansive toolkit for marketers to broaden their horizons and extend.

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Brand Recruitment Crowned Best Regional Agency 2015!

Last night we attended the prestigious Marketing and Digital Recruitment Awards 2015 held at the Hilton London Metropole Hotel, and we are ecstatic to announce that we were awarded ‘Best Regional Agency’. We are incredibly proud to have received this award and be recognised again for displaying supreme excellence within the marketing, advertising, creative and.

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Brand Recruitment are finalists for 6 awards at the Marketing and Digital Recruitment Awards 2015

The Marketing and Digital Recruitment Awards 2015 take place this evening (25th November) at the Hilton London Metropole Hotel. The awards recognise recruitment companies that have displayed excellence within the marketing, advertising, creative and digital sectors. We’re very proud to say that Brand Recruitment have been made finalists for a fantastic 6 awards that are.

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As advertising loses its potency, do brands need to move towards a more product-led approach to marketing?

A recent report from Nielsen showed that over the past two years, there has been a marked decline in the level of trust across a variety of the most popular advertising channels. In fact, so pronounced is the drop that only the three least trusted formats – mobile ads and texts and social media advertising.

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