Posts Tagged: Social Media

false advertising

False advertising in the fitness industry

The months leading up to the summer are amongst the busiest for the health and fitness industry. As summer holidays approach, the panic to be ‘bikini body ready’ increases. During this time, the first thing so many people do is turn to the latest fitness trends on the market to help them get slim quick..

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Influencer Marketing

The modern guide to influencer marketing

Working with influencers can be an effective way to get your products in front of targeted and highly engaged audiences. Endorsements of products and services can also help customers make decisions about what to buy. Indeed, in a recent questionnaire, around 3 in 5 people told us that they have bought something as a result.

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influencer marketing

What the Fyre Festival fiasco says about influencer marketing

After being exposed to a multitude of memes and social media posts about it over the past week, I decided to see for myself what the new Netflix documentary ‘Fyre: The Greatest Party That Never Happened’ was all about. If you haven’t heard of it, Fyre Festival was an influencer-backed, massively publicised ‘luxury’ festival located in the.

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recruitment and marketing

Why your recruitment and marketing team should work closely together

Traditionally, good business practice dictates that your marketing and recruitment departments should have little to do with each other. But in an era of intense competition from businesses the world over for top talent, you should use every available resource you have. As such, here’s an insight into how you can make your hiring strategy.

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generation z

What digital marketers need to know about Generation Z

“Generation Z,” the generation born after millennials, is emerging as the next big thing for market researchers, cultural observers and trend forecasters. With Generation Z on the cusp of becoming the largest segment of the global population, many are shifting their focus to this generation’s potential. Gen Z will comprise 32 percent of the global.

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Marketing campaigns of the future

With major changes to customer needs and technology, organisations of all kinds are using marketing to leverage change. We take a look back at key campaigns of the last 12 months that examine how marketing will continue to develop in the future, and how marketers can engineer change with effective campaigns. JD Wetherspoon – last.

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green is the new black

Green is the new black: Are brands after a PR opportunity?

A plastic revolution Ever since Blue Planet II aired last year, Sir David Attenborough has single-handedly spurred a revolution in the UK. Making us more aware of our plastic consumption, the amount of plastic waste and pollutants in the environment, and highlighting the damage this does to animals and the ecosystem. If we’re being honest,.

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video content strategy

Video Content Strategy 101

Gary Gumbleton, Founder of CapCo Group at The Marketing Meetup: Cambridge (06/11/2018) Gary talks about his ‘Video Content Strategy 101’ to Cambridge’s marketers. He gives some great video content tips that anyone can implement. He firstly spoke about using a ‘TV network strategy’ where he suggests you split your video content into channels, seasons and episodes..

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influencer marketing

How to make the generation that doesn’t care, care (Influencer Marketing)

Harry Seaton of Fluential at The Marketing Meetup, Cambridge (04/09/2018) Twenty one year-old Harry is the Managing Director of Fluential; an influencer marketing agency based in London. Having spoken at a previous meetup in Norwich, Harry came to the 22nd The Marketing Meetup – Cambridge to share his experience and advice on making the generation that doesn’t.

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Keeping up with consumer retail

Two brands at the forefront of technology and innovation in the fashion retail industry. Amazon is the biggest retail behemoth of our time. From its humble beginnings as an online marketplace for books, Amazon has grown exponentially over the last 25 years. With an annual turnover in excess of £136 billion, over the years it.

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Christmas Ads 2016: The One That Shouldn’t Be Forgotten

According to a recent article on Marketing Week, the Sainsbury’s The Greatest Gift ad, which features vocals from James Corden, has proven to be this year’s most popular Christmas advert on YouTube. YouTube’s 10 most viewed UK Christmas ads as listed on the article are as follows: Sainsbury’s – The Greatest Gift John Lewis –.

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10 things you should know when getting a job in digital marketing

So you want a job in digital marketing? I’m not surprised. Marketing has long been a sought after career for creative types and extroverts, looking to leave their mark with the next big creative campaign. The opportunities digital marketing brings are endless, offering a new expansive toolkit for marketers to broaden their horizons and extend.

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Brand Recruitment Crowned Best Regional Agency 2015!

Last night we attended the prestigious Marketing and Digital Recruitment Awards 2015 held at the Hilton London Metropole Hotel, and we are ecstatic to announce that we were awarded ‘Best Regional Agency’. We are incredibly proud to have received this award and be recognised again for displaying supreme excellence within the marketing, advertising, creative and.

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Brand Recruitment are finalists for 6 awards at the Marketing and Digital Recruitment Awards 2015

The Marketing and Digital Recruitment Awards 2015 take place this evening (25th November) at the Hilton London Metropole Hotel. The awards recognise recruitment companies that have displayed excellence within the marketing, advertising, creative and digital sectors. We’re very proud to say that Brand Recruitment have been made finalists for a fantastic 6 awards that are.

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As advertising loses its potency, do brands need to move towards a more product-led approach to marketing?

A recent report from Nielsen showed that over the past two years, there has been a marked decline in the level of trust across a variety of the most popular advertising channels. In fact, so pronounced is the drop that only the three least trusted formats – mobile ads and texts and social media advertising.

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Brand Recruitment hops on board with local businesses this Easter

As PR and marketing recruitment specialists, we regularly go the extra mile to hunt out a good thing and find the best talent for our client companies. So when we’re looking for presents for our customers, we apply the same approach. With Easter on the horizon, we wanted to send out an Easter-themed gesture to.
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Brand Recruitment takes part in ‘Wear it. Beat it.’ with BHF

After hearing about the ‘Wear it. Beat it.’ campaign, Brand Recruitment was inspired to take part to help raise money for the British Heart Foundation (BHF).

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Are marketers getting into the Halloween spirit for 2014?

Halloween, once known as All Hallows Eve, is a billion-pound industry, although it can sometimes feel overshadowed as you can almost guarantee that as Halloween is approaching, Christmas is creeping up on us too. However, there are many ways that companies can scare up more business during this holiday, particularly within the retail industry which.
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Brand Recruitment is holding a Halloween Bake Off for Breakthrough Breast Cancer

Brand Recruitment is proud to be continuing our fundraising for a charity that is close to our hearts, Breakthrough Breast Cancer. Earlier this year we took part in #TheChangeChallenge where we raised a fantastic £400, more than 4 times our target of £75 after we achieved our target of gaining 75 new Twitter followers and.
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Brand Recruitment finalists for 6 MARA awards

We are all over the moon here at Brand Recruitment to announce that this year we are finalists in six categories at the annual Marketing and Advertising Recruitment Awards (MARAs). The prestigious event will be taking place on London’s South Bank later on this year, where we have been shortlisted for the following categories: Best.
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The ‘Brand’ British Bake Off

Here at Brand Recruitment we wanted to get into the baking spirit as 'The Great British Bake Off' came back onto our television screens. Some of the team are avid followers of the hit TV show which has been running since 2010 with judges including cookery writer Mary Berry. On Friday 22nd August, we held.
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How are smartphones being used today?

The amount of smartphone users has been increasing dramatically over the past few years, particularly as they become more affordable and high tech with 3G and 4G networks advancing. According to Mobile Marketing Magazine, 7 in 10 people in the UK now own one, which means that already over half of us are not just.
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