It stands to reason if you’re fresh out of university or college, or if you’re looking for a career change, you will have little experience in the digital marketing world. But don’t let your lack of experience in the industry hold you back from pursuing a career in digital marketing.
Remember that everyone has to start somewhere and that we all have to do our first job with no experience. Yes, you could be competing against candidates who have undertaken internships and have better grades than you, but that doesn’t mean you aren’t equipped with other desirable, transferable skills.
In the meantime, below are our six top tips for landing a digital marketing job with no experience…
1. Get advertising experience
This is as simple as going to YouTube and watching online tutorials in Facebook advertising and Google Adwords. It may take you some time to grasp the ins and outs, but it’s worth investing the time now, as both of these platforms are indispensable in the current digital world we inhabit.
Having a working knowledge of these verticals will significantly bolster your hiring potential. If you can, get practice in using both of these mediums for a family member or friend’s business. Offer your services for free, in exchange for using the results as your real-time examples either on your CV or for interviews.
2. Never assume you’re done with learning
When you think you have finished education, take another look. There’s always something new to learn and emerging technology to get your head around. In the early days constantly be striving to enhance your knowledge, as anything you can do now to give you a leg up and have you stand out from your peers, is only going to work in your favour.
Also, with the constantly changing tactics and practices that Google allow and disallow from one week to another, you have to be on the ball. As what works one week, might not work the next.
Check out the free digital courses from Google’s Digital Garage to get started.
3. Subscribe to digital marketing blogs
There’s a wealth of information online that deals with the world of digital marketing. Included in this are some really good bloggers, who provide a great starting point from which to begin your digital marketing journey:
4. Understand SEO
Make sure you understand your SEO from your elbow. SEO (that’s shorthand for Search Engine Optimisation) is one of the fundamentals of digital marketing. Therefore, having a firm grasp and working knowledge of how to apply it, and what Google likes and doesn’t like, is the key to landing a digital marketing job with no experience.
The more evidence you can provide to prove to recruiters that you know what you’re talking about, and therefore the less investment the employer has to make to bring you up to speed, the more employable you’ll be.
5. Look for internships
If you know of a company that you want to work for, or you know the field in which you want to work, see if you can intern there, or if they offer work experience or a shadowing scheme. Any industry experience you can get under your belt will only serve to make you more employable.
If you have to start at the bottom, then so be it. Eat humble pie and get the hands-on experience more senior roles require, and then apply for your more preferable jobs. Getting your foot in the door should be a priority at this stage, so don’t focus too much on which rung of the ladder that door is.
6. The ‘not-to-do’ list
● Don’t submit a generic CV with a cover letter that reads like everyone else’s. Tailor your CV to each job application and be unique in your cover letter.
● Don’t fabricate experience or skills; you will be found out. Do the hard work and get something tangible on your CV.
● Don’t give up. It doesn’t matter how many rejections you get; you only need one yes to get a job.
Finally, why not put everything that you are learning about content marketing, digital marketing, social media and SEO into practice and start your own blog? Not only will it allow you to test out your new skills, but you will have an online portfolio that you can direct potential recruiters too, to demonstrate your abilities for real.
This blog was written for Brand by our friends at CV-Library– visit their website for more expert advice on job searches, careers and the workplace!
Take a look at all of the Digital Marketing jobs Brand Recruitment are working on at the moment.
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