Top tips for landing a digital marketing job with no experience

It stands to reason if you’re fresh out of university or college, or if you’re looking for a career change, you will have little experience in the digital marketing world. But don’t let your lack of experience in the industry hold you back from pursuing a career in digital marketing.

Remember that everyone has to start somewhere and that we all have to do our first job with no experience. Yes, you could be competing against candidates who have undertaken internships and have better grades than you, but that doesn’t mean you aren’t equipped with other desirable, transferable skills.

In the meantime, below are our six top tips for landing a digital marketing job with no experience…

digital marketing job

1. Get advertising experience

This is as simple as going to YouTube and watching online tutorials in Facebook advertising and Google Adwords. It may take you some time to grasp the ins and outs, but it’s worth investing the time now, as both of these platforms are indispensable in the current digital world we inhabit.

Having a working knowledge of these verticals will significantly bolster your hiring potential. If you can, get practice in using both of these mediums for a family member or friend’s business. Offer your services for free, in exchange for using the results as your real-time examples either on your CV or for interviews.

2. Never assume you’re done with learning

When you think you have finished education, take another look. There’s always something new to learn and emerging technology to get your head around. In the early days constantly be striving to enhance your knowledge, as anything you can do now to give you a leg up and have you stand out from your peers, is only going to work in your favour.

Also, with the constantly changing tactics and practices that Google allow and disallow from one week to another, you have to be on the ball. As what works one week, might not work the next.

Check out the free digital courses from Google’s Digital Garage to get started.

3. Subscribe to digital marketing blogs

There’s a wealth of information online that deals with the world of digital marketing. Included in this are some really good bloggers, who provide a great starting point from which to begin your digital marketing journey:

4. Understand SEO

Make sure you understand your SEO from your elbow. SEO (that’s shorthand for Search Engine Optimisation) is one of the fundamentals of digital marketing. Therefore, having a firm grasp and working knowledge of how to apply it, and what Google likes and doesn’t like, is the key to landing a digital marketing job with no experience.

The more evidence you can provide to prove to recruiters that you know what you’re talking about, and therefore the less investment the employer has to make to bring you up to speed, the more employable you’ll be.

5. Look for internships

If you know of a company that you want to work for, or you know the field in which you want to work, see if you can intern there, or if they offer work experience or a shadowing scheme. Any industry experience you can get under your belt will only serve to make you more employable.

If you have to start at the bottom, then so be it. Eat humble pie and get the hands-on experience more senior roles require, and then apply for your more preferable jobs. Getting your foot in the door should be a priority at this stage, so don’t focus too much on which rung of the ladder that door is.

6. The ‘not-to-do’ list

● Don’t submit a generic CV with a cover letter that reads like everyone else’s. Tailor your CV to each job application and be unique in your cover letter.
● Don’t fabricate experience or skills; you will be found out. Do the hard work and get something tangible on your CV.
● Don’t give up. It doesn’t matter how many rejections you get; you only need one yes to get a job.

Finally, why not put everything that you are learning about content marketing, digital marketing, social media and SEO into practice and start your own blog? Not only will it allow you to test out your new skills, but you will have an online portfolio that you can direct potential recruiters too, to demonstrate your abilities for real.

Search and apply for Digital Marketing jobs we’re working on at the moment. 

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This blog was written for Brand by our friends at CV-Library– visit their website for more expert advice on job searches, careers and the workplace!

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Good article, thanks! I’m busy with getting into the industry and now thinking of making a blog to test out all of the things I learned.

Would you advise people who want to get into the industry to write a blog about Digital Marketing, or other topics to showcase their knowledge?

The reason I ask is that I haven’t found a niche what I love to write about, but Digital Marketing in and of itself would be a very hard topic to make content that stand out from the rest. Would love to have something to show for at the end(some organic searches, likes, shares etc.)

Alana Walden

Hi Koen, thanks for your comment.

We’re glad you enjoyed the article! If digital marketing is something your passionate about and interested in, then by all means write a blog about that and use some of the successful blogs we’ve linked above as inspiration. Perhaps it could be a blog sharing your digital marketing journey and what you’re learning about digital marketing ?

Equally though, if there is something else you’re passionate about that you would feel more comfortable blogging about, then just apply your SEO and other digital skills to a blog in that topic!

Hope that answers your question.



Read your blog and it is simply marvelous and conveys useful tips for beginners of digital marketing, an explanation of the importance of content is highly useful.


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