Description
PPC Specialist, Cambridge -
The Company - PPC Specialist
We’re delighted to have partnered exclusively with an award-winning organisation in the education sector based in Cambridge, who are seeking a PPC Specialist to join their established team.
National in scale, and established over 70 years ago, the company partner with prestigious universities and are highly regarded for their specialism.
They’ve grown from strength to strength, and it’s a fantastic time to join them with a great benefits package, flexible working pattern and company culture.
This position is hybrid, based 3 days in the office and 2 working remotely.
The Role - PPC Specialist
Reporting into the Digital Marketing Manager, your responsibilities will include:
- Day to day creation and implementation of PPC and paid social campaigns, across the website as well as Facebook, Instagram, YouTube and Twitter.
- Analysing the performance of campaigns using Google Analytics and conducting A/B testing.
- Create lead nurturing campaigns using CRM data.
- Assisting with driving traffic to the website and social media channels.
- Managing monthly budgets in line with the strategy.
Requirements - PPC Specialist
- A minimum of 2 years’ digital marketing experience with a lean towards PPC.
- Ideally a degree or relevant marketing qualification.
- Proficiency in Google AdWords and Google Analytics.
- A deep understanding of PPC, A/B testing and paid social.
- Ideally previous budget management experience.
- An understanding of wider digital marketing activities such as SEO, social media and website management.
Location
This position is hybrid, based 3 days in the office and 2 working remotely.
Suitable commutable locations include: Cambridge, Newmarket, Sawston, Duxford, Linton, Haverhill, Ely, Cambourne, Bishops Stortford, Huntingdon, St Ives, Waterbeach, Milton, Burwell, Biggleswade, Soham, Fordham, Fulbourn, Saffron Walden, Royston, and Bury St Edmunds.